the dao of learning: how content strategy supports learning on the web

The Dao of Learning

by @TylerTate

How content strategy supports learning on the web.

Illustration by Kevin Cornell via A List Apart

Photo by David Woo

Photo by Paul Robertson

Photo by Paul RobertsonPhoto by Mark Hillary

?!Surely there’s a better way?!

Optimising for conversions is tactical.

Optimising for conversions is tactical.

Optimising for learnability is strategic.

We must develop content strategies that help users learn.

Knowledge

Comprehension

Analysis

Synthesis

Evaluation

2 3 4 5 61

The learning process

The learning process2 3 4 5 61

uncertaintyapprehension

Selection

2 3 4 5 61

optimism

The learning process

Selection Exploration

2 3 4 5 61

confusionuncertainty

doubt

The learning process

Selection Exploration Formulation

2 3 4 5 61

confidence

The learning process

Selection Exploration Formulation Collection

2 3 4 5 61

The learning process

Selection Exploration Formulation Collection

2 3 4 5 61

The learning process

The company that best supports the user throughout the entire process has the upper hand in converting that loyal user into a paying customer.

Explore

Flexible filtering

Flexible filtering

Flexible filtering

Personalised Recommendations

Good Content

Refind

Organise

Annotate

Compare

Monitor

Saved Searches

Co"aborate

Companies that help users throughout the entire learning process are more likely to:★ Create passionate, devoted users★ Benefit from the resulting transaction

Users aren’t just conversion metrics.They’re people who need empathy.

“When the teacher has the ability to understand the student’s reactions from the inside and has a sensitive awareness of the way the process of education and learning seems to the student... the likelihood of significant learning is increased.” – Carl Rogers

★ Learning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/

★ Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-styles

★ Novices Orienteer, Experts Teleport on B&Ahttp://boxesandarrows.com/view/novices-orienteer

ENTERPRISE SEARCHMeetupswww.searchmeetups.com

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The Dao of Learning

by @TylerTate

How content strategy supports learning on the web.

Illustration by Kevin Cornell via A List Apart