the damned screening report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

THE DAMNED PROMO SCREENING

Online Marketing/Street/Print/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts promoting an hosting an advance screening of THE DAMNED in Los Angeles. Our efforts included the following:

1.  Screening Page – Utilizing the CC e-ticket marketing solution. 2.  Banner Advertising – Hosted on campuscircle.com 3.  Dedicated Emailing – To CC members in L.A. promoting the screening 4.  Social Media Outreach – Screening posts on FB, Twitter and Instagram 5.  Print Advertising – A promo ad for the screening ran in CC newspaper 6.  Street marketing – Flyer distribution in LA promoting film release 7.  Newsletter Advertising/Calendar Listing – Promoting film release 8.  After-Party – For the filmmakers and guests.

The screening was a great success. We had 190 people attend the event. We also had a total of 2,876 bitly related clicks and over 10,000 content related page views.

Screening Page

Page Views– 3,646

Entries – 927 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 579K+. Clicks – 460.

Dedicated Email

Delivered – 32K+ (3X) Opened – 6,600

Film Trailer

Page Views – 671

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Print Advertising

Attendee Demos - Age

Attendee Demos - Gender

Attendee Demos - Ethnicity

Attendee Demos - Status

Screening Pictures – L.A. #1

Screening Pictures – L.A. #2

Screening Pictures – L.A. #3

Screening Pictures – L.A. #4

Screening Pictures – L.A. #5

Campus Circle

Newsletter Emails – 22,698 Opens – 2,300

Weekly Newsletter Campaign Clicks– 30

Calendar Listing

Page Views – 71 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Street Marketing – L.A. #1

Street Marketing – L.A. #2

Street Marketing – L.A. #3

Street Marketing – L.A. #4

Street Marketing – L.A. #5

Street Marketing – L.A. #6