the creative and innovative business analyst
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The Creative and Innovative Analyst
18th September 2013
Ian Richards
Principal Business Architect
Serco Global Technology Delivery
BA UX
Traditionally BAs are thought to have more of a business focus and UX practitioners
are thought to have more of a user focus However in practice neither can work in a
silo and BA and UX skill sets overlap more than they diverge
Business analysis and user experience practioners both employ analysis and
design thinking to bridge the gaps between business needs user needs and
technology
CONTENTS
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
Creativity is the generation of ideas while
Innovation consists of transforming these
ideas into action through a selection and an
implementation
ldquoCreativity is seeing what everyone else has seen and thinking
what no one else has thoughtrdquo Einstein
CREATIVITY AND INNOVATION
Our brains are built for creative problem solving
and it is easy to both uncover and enhance our
natural inventiveness
Technology is the intersection of Science and engineering with liberal arts amp humanities Steve Jobs
CREATIVITY AND INNOVATION
Our highly evolved brains are always assessing
our ever-changing environment mixing and
matching our responses to fit each situation
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
BA UX
Traditionally BAs are thought to have more of a business focus and UX practitioners
are thought to have more of a user focus However in practice neither can work in a
silo and BA and UX skill sets overlap more than they diverge
Business analysis and user experience practioners both employ analysis and
design thinking to bridge the gaps between business needs user needs and
technology
CONTENTS
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
Creativity is the generation of ideas while
Innovation consists of transforming these
ideas into action through a selection and an
implementation
ldquoCreativity is seeing what everyone else has seen and thinking
what no one else has thoughtrdquo Einstein
CREATIVITY AND INNOVATION
Our brains are built for creative problem solving
and it is easy to both uncover and enhance our
natural inventiveness
Technology is the intersection of Science and engineering with liberal arts amp humanities Steve Jobs
CREATIVITY AND INNOVATION
Our highly evolved brains are always assessing
our ever-changing environment mixing and
matching our responses to fit each situation
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CONTENTS
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
Creativity is the generation of ideas while
Innovation consists of transforming these
ideas into action through a selection and an
implementation
ldquoCreativity is seeing what everyone else has seen and thinking
what no one else has thoughtrdquo Einstein
CREATIVITY AND INNOVATION
Our brains are built for creative problem solving
and it is easy to both uncover and enhance our
natural inventiveness
Technology is the intersection of Science and engineering with liberal arts amp humanities Steve Jobs
CREATIVITY AND INNOVATION
Our highly evolved brains are always assessing
our ever-changing environment mixing and
matching our responses to fit each situation
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
Creativity is the generation of ideas while
Innovation consists of transforming these
ideas into action through a selection and an
implementation
ldquoCreativity is seeing what everyone else has seen and thinking
what no one else has thoughtrdquo Einstein
CREATIVITY AND INNOVATION
Our brains are built for creative problem solving
and it is easy to both uncover and enhance our
natural inventiveness
Technology is the intersection of Science and engineering with liberal arts amp humanities Steve Jobs
CREATIVITY AND INNOVATION
Our highly evolved brains are always assessing
our ever-changing environment mixing and
matching our responses to fit each situation
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
Our brains are built for creative problem solving
and it is easy to both uncover and enhance our
natural inventiveness
Technology is the intersection of Science and engineering with liberal arts amp humanities Steve Jobs
CREATIVITY AND INNOVATION
Our highly evolved brains are always assessing
our ever-changing environment mixing and
matching our responses to fit each situation
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CREATIVE PEOPLE
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
NOT SO CREATIVE PEOPLE
Harry M Warner
Warner Bros Pictures 1927
Who the hell wants
to hear actors talk
Charles H Duell Director of
US Patent Office 1899
Everything that can
be invented has
been invented
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
NOT SO CREATIVE PEOPLE
ldquoyou canrsquot win anything with kidsrdquo MOTD 1995
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
IS INTELLIGENCE A PREREQUISITE OF CREATIVITY
Ability to go wrong
Children are creative because they are inquisitive
A child thinks innovatively
Praise and encouragement
Adults seem to focus more on risk and benefit
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CAN CREATIVITY BE LEARNED
Talent
Tools amp Techniques
Training
Many people think that creativity is a
mysterious trait like charisma mdash you
either have it or you dont
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHAT IS STIFLING OUR CREATIVITY
Are we as adults afraid to be creative because of
senior management and colleagues
Do we tend to go with the tried tested and trusted
The current trend is for the client to get us to take
on the risk
The competitive environment in which we work in
isnrsquot somewhere that encourages us to take risks
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
IS THE TREND TOWARDS STANDARDISATION SUFFOCATING OUR CREATIVITY
In an effort to standardise our work have we lost focus
of the importance of Creativity and Innovation
Do I really have to use this
tool
Do I need to produce a
document in this template
Do I need to use this
methodology or follow this
framework
Do I need to work in accordance
to this governance
Do I have to re-use from the reference
catalogue or contribute to it
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO LETS LOOK AT OUR NEW WAY OF PAYING FOR GROCERIES
Will it mean that anyone can
Follow a set of guidelines
Complete a checklist
Apply some metrics
Complete a template
Assemble them into a proposal
Why not
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
BOUNDARIES OF CREATIVITY WITH OTHER PROFESSIONS - THE BEAUTIFUL GAME
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
ONE OF THE MOST CREATIVE ARTS
March
Jazz
Harmony
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
MY JOURNEY HERE TODAY
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR BAS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
Scenic Route Direct Route Avoid Motorways
How many stops
Places of Interest
Clean the car
Get the car serviced or not
Creativity
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
Therersquos is a lot of opportunity left within the boundaries to be creative if the culture is creative
These tools ensure that
DOES THE CURRENT TREND TOWARDS METHODOLOGIES TEMPLATES REFERENCE ARCHITECTURE STIFLE CREATIVITY FOR ANALYSTS
We need to get the right balance between creativity uniformity and standardisation within the culture of your workplace
No they shouldnrsquot
Personal preference is removed
Ensures standard output
Nothing is missed
Everyone is engaged
Ground rules are followed for comparison with other sites
Provide our clients with fact based evidence around benefits and usage
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHAT IS OUR 4-4-2 THEN
What is the shape of our football team or our
orchestra
How do we get people buying tickets to come to
our concert
The reviews say that our tickets are overpriced
the concert goes on forever and that it is hard on
the ears
How are we going to score goals instead of
conceding own goals
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
REFERENCE MATERIAL
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHAT DOES THE BABOK SAY ABOUT CREATIVITY AND INNOVATION
Purpose
Business analysts must be effective in generating new ideas for approaches to problem solving and in
generating alternative solutions
Definition
Creative thinking involves generating new ideas and concepts as well as finding new associations
between or new applications of existing ideas and concepts These concepts should be innovative
and appropriate to the situation In addition to identifying and proposing alternatives the business
analyst should be effective in promoting creative thinking in others by asking questions and
challenging assumptions
Effectiveness Measures
Measures of successful creative thinking include
The successful generation and productive consideration of new ideas Application of new ideas to
resolve existing problems Willingness of stakeholders to accept new approaches
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
WORKING RELATIONSHIPS
Design Analyst ------
All teams sometimes look for the most creative and innovative way to
form the solution within their disciplines
Client ------
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHERE ARE OUR OPPORTUNITIES TO BE CREATIVE AND INNOVATIVE
Analyst
Issues amp Problems
Stakeholders
Product Design
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CREATIVITY WITH ISSUES AND PROBLEMS
We are in the business of solving issues and without issues
and problems to solve is there any need for Analysts
Donrsquot we have a toolbox full of ideas on how we identify
the problem and break it down into smaller problems
Instead of seeing an issue or a problem couldnrsquot we create a culture
where we see it as an opportunity to create solutions and innovate
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CREATIVITY WITH STAKEHOLDERS
How we deal with the emotional interpretation by our clients
Inspiration energy enthusiasm drive professionalism creativity and innovation
Be creative in ways to get the best out of everyone you work with from every
discipline in every situation
Analyst Client ------
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CREATIVITY WITH PRODUCT DESIGN
Design Analyst ------
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
HOW INVOLVED DO WE GET IN DESIGN
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
CREATIVE WITH PRODUCT DESIGN
Analysts tend to have the relationship with the client
Product Design
We share the stakeholderrsquos vision
(expectation of the end product
screens look and feel and
solution)
Analysts tend to deliver the solution to the client
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
WORKING RELATIONSHIPS
Design Analyst ------ Client ------
All teams should look for the most creative and innovative way to
form the solution collaboratively
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHEN BUSINESS ANALYSTS BUILD ON THEIR CREATIVE POTENTIAL AND INNOVATE DOES IT CEASE TO BECOME CREATIVE TO RE-USE
If you shake that pattern about a bit you get something new ndash
otherwise it is the same old pattern and same old result
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
REFERENCE ARCHITECTURE - CREATIVITY WITH RE-USE
Creativity is using the same things amp seeing the
same things as other people but creating
something new
Of course re-use is a good thing (it cuts down on
re-work which cuts down on time and effort)
Itrsquos not only you who is looking at this reference
architecture and people have different perspectives
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
THE BEST EXAMPLE OF RE-USE
118 elements building blocks
of a whole world
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
What is wrong with simply
following due process to
produce what the customer
is asking for
Surely discipline done well is
the difference between a
successful and a struggling
project
So why do we as Analysts need to be creative
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
Is creativity and innovation key as a method for Analysts to demonstrate
value to their clients
ldquoYour idea of doing it like
that was genius rdquo
It is more likely that if you find a creative and innovative
way to work it will save on time and effort
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
ldquoThat is what you asked for so that is what youve gotrdquo
Where is the added value in that
Is this ldquounleashing the potential of the mindrdquo
WHAT DO WE GET ALL TOO OFTEN
Clients pay inflated costs for skilled analysis but some simply ask the client what they want and write it down
Isnrsquot the bad perception of IT is as a result of an army of diligent and dedicated IT professionals doing precisely what they were asked to do
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
Is creativity and innovation key as a method for Analysts to
demonstrate value to their clients
Lets keep our profession in demand
One thing is for sure without the drive to come up with breakthrough ideas and the confidence that a creative and innovative solution exists it is
unlikely that one will be found
Lets be regarded as those clever analysts who will come and solve this problem
There are rules and guidelines in every profession and in every walk of life
We need to promote a culture of creativity and innovation within ourselves and within our organisations
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SUMMARY
Where can Analysts ldquounleash the potential of the mindrdquo express their
creative side and have the opportunity to innovate
Does the current trend towards methodologies templates frameworks and
reference architecture catalogues stifle creativity for Analysts
Is creativity and innovation KEY as a method for Analysts to
demonstrate value to their clients
Does it cease to be creative to re-use
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
SO WHAT NOW
Not only with the products that you have contributed to but with the culture you
have developed within your teams
Some of you will identify a need for a slight amendment in attitude approach
Some of you have the right attitude
and just dont know how to apply it
Take a moment to reflect on the legacy of creativity and innovation that you have
left in your wake personally
QUESTIONS
QUESTIONS
top related