the content26 guide to amazon a+ requirements

Images need to be the right size, resolution, and style.(Amazon will reject your submitted page if the images are too low-res or don’t show the product in the way they prefer.)

Videos must have the right resolution, audio quality, and format.

text must meet Amazons style and structure requirement

Without the ability to format text within aparagraph, some necessary parts of the A+page become difcult or impossible to do.

For instance:

VC modules usually accommodate line breaks, so in most modules, you can add your requiredfootnote at the end of the relevant paragraph.

Special characters such as ® and ™ have always been rejected by Amazon. This remains true for both the templates and the Amazon Builds for You options.

What’s allowed in a comparison chart(or matrix) can vary by department and sitemerchandiser. Some require images, andsome don’t.

You’ll want to discuss this in your initial talks with Amazon. See our previous SlideShare for more about what’s allowed and what’s forbidden in the module comparison charts.

You can’t include links in A+ module charts,and you can’t show just a row of images—themodule requires that you include product textin the table below each image.

It’s sometimes possible to include linksin matrices via Amazon Builds for You—and some clients choose that option forjust that reason.

Amazon has always had strict guidelines on what they accept in completed HTML andCSS product pages.

Amazon restricts the format and contentof product-page text.

.Buzzwords

For instance:

(Which is too bad—it boosts customer condence in ordering, and a clear explanation of what the customer will be receiving reduces return rates.)

Some modules have a paragraph that defaults to bullets, referencing the once-standard ProductHighlights section. This section is vital because it gives people a quick idea of your product’s top features. It’s good for people who scan and for people doing a last double-check of features befobefore ordering.

Making A+ pages with the modules takes away the option of a bulk upload. You can upload only oneproduct page at a time. It’s not a big difference if yousell 5 products, but it’s a signicant time sink if youhave 50, 100, or 500 products.*

*However, with the modules, you can create one masterdescription that can be used as the base for multipleduplicate descriptions. It isn’t as fast as classic bulkuploading, but it helps!

Amazon A+ pages are tricky. Amazon knows what they want in a product page, but they often won’t tell you what that is unless you submit a product page that doesn’t meet their standards.

But with a little preparation, you can betterrepresent your products with great, smartproduct pages that give customers what they need.

The content26Slideshow Takeaway

We’ll help you choose the modules that best suit your products and your available assets, and we can work with the limitations of each module to create an A+ page that helps you meet your e-commerce goals.

Hire the experts.Content26 specializes in creating enhanced content for Amazon, Walmart, Costco, Target,and many other online marketplaces.Interested in working with us? Get in touch at info@content26.com.

Learn more about enhanced content on our blog: http://content26.com/blog

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