the content to consumer: aligning & automating the delivery of content according to buyer stage...
Post on 24-Jan-2015
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How a contact becomes a customer can be a long and complicated journey. This session will show how content, used in conjunction with lead scoring, nurturing and other automated processes, can be used to advance the buyer's journey. It will also provide a framework for aligning content to buyer stage and tips for casting a wide net at the top of the funnel to drive inbound leads.
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