the channel effect
Post on 15-Apr-2017
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The impact of digital and social media technologies in business
Agenda
1. Explosion of technology 2. Impacts on marketing and innovation3. The solution roadmap
datafloq.com
“Technology is moving three to five times faster than
management.”
- Dominic BartonGlobal CEO, McKinsey
Channel?
“The system of intermediaries between the producers, suppliers,
consumers, etcetera, for the movement of a good or service.”
Investopedia
Engagement MarketingThe Channel Effect
The Channel Effect
Open Innovation
Participatory BusinessNew ways of marketing and innovation
1. Channel technologies are moving faster
2. Channel technologies are disrupting business
3. Channel technologies are making marketing and innovation participatory
4. Every business needs to take to the participatory approach
Sum-up
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