the changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA (jw@in-two.com)© IN2 search interfaces development Ltd • info@in-two.com

The Re/theorisation of Heritage Studies

The changing role of communication and interactivity for cultural heritage

where are we now?

Remoteness single visits Monetisation

World Heritage Map (1)

Why go mobile?

"(…) This year, the driving interest is in “apps” — particularly apps that

take advantage of recent developments in location

awareness and GPS. Museums and galleries are now able to design

mobile experiences tailored to the physical location of their visitors.

(…)"

NMC Horizon Report Museum Edition, 2011 (2)

growing market of smartphone and tablet usersno need to invest into new hardware all the time

enable location-aware solutions

ON:meedi:a - Virtual exhibitionImaGeo - Travelling with your 6th sense

app or not?

No adaption for different operating systems necessary> less development costs

the media ecosystemfor customised curated cross-platform content compilations

Different templatesfor different

platforms

.mobile { font-family: 'Comfortaa Bold', Arial; background-color: #E3E2DB; color: black; padding: 10px;}

.ipad { font-family: Arial; background-color: #E3E2DB; color: black; padding: 20px;}

With the help of CSS!

“Based on GPS positioning we can determine a user’s location and context, composed of physical

nearby locations, historic events that have taken place there,

artworks that were created at or inspired by those locations and

artists that have lived or worked there.”

Mobile cultural heritage guide, 2010 (3)

let the world see through your eyeshttp://www.followtheplace.com

Follow locations and persons

Visual Twitter

The future is now!

User generated content

story trails

virtual exhibitions

hyper localmedia

We are ready!Are you?

Stay in touch!

https://www.youtube.com/user/in2vide

https://twitter.com/#!/onmeedia

https://www.facebook.com/onmeedia

http://www.linkedin.com/groups/Media-handling-Creatives-4282264

(1) Beffa, C. World Heritage Map. (2008). Available from: http://clement.beffa.org/labs/apps/worldheritage/

(2) NMC Horizon Report Museum Edition. (2011). The New Media Consortium, Available from: http://www.nmc.org/publications/horizon-report-2011-museum-edition.

(3) Van Aart, C. J., Wielinga, B. J., Van Hage, B. R. (2010). Mobile cultural heritage guide: location-aware semantic search. In EKAW, p 257-271. Available from http://dx.doi.org/10.1007/978-3-642-16438-5_18

REFERENCES

the changing role of communication and interactivity for cultural heritage

development costsjana

twitterjana wedekind

personsjana wedekind

sensejana wedekind

cultural heritagejana

e3e2db color

physical location

arial backgroundcolor

Technology

adding style & interactivity

sm1205 interactivity topic 07: interactivity for games...

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magnetic interactivity

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icomos scientific symposium – malta, 2009 changing world,...

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