the change you wish to see
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THE CHANGE YOU WISH TO SEE
KRISTIN HAWLEY – DESIGN PORTFOLIO
KRISTIN HAWLEY Graphic Designer kristinhawley.com kristinhawley1@gmail.com
“THE CHANGE YOU WISH TO SEE”8 x 8 in
FONTS USEDAlegreya Sans SC
PRINTERImageink, Newington CT
SOFTWARE Adobe Indesign CS6Adobe Photoshop CS6 Adobe Illustrator CS6
UNIVERSITY Central Connecticut State University Class of 2014
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
CONTENTS01 ORIGINS COFFEE Package & Website Design 02 ARCHITECTURE IN CONNECTICUT Photography & Booklet Design
03 SARDILLI’S PRODUCE Logo Design
04 DIRTY BY NATURE Package Design
05 OPEN SEASON Advertising
06BETHLEHEM LUTHERAN CHURCH Logo & Website Design
07 CURRENT ENERGY Logo, Infographic & Website Design
08 3FIGS BAR & GRILL Logo Design
Page Info - Table of Contents Page 03 / 53
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Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
PROJECT NO.
Page Info - Origins Coffee Page 05 / 53
ORIGINS COFFEEPackage Design
PROJECT OVERVIEWProfessor: Wujun Wang
Origins Coffee is a logo and
package design project. This project
was completed during my
undergraduate studies. The client
wanted an all natural coffee brand
that can stand apart from the
average coffee brand.
PROJECT DETAILSHand Rendered Logotype
Custom Vector Illustration
Colors and Patterns inspired by
Ethiopian clothing and culture.
Font: Skia Regular
OBJECTIVETo Create a unique brand that will
stand apart from the average
coffee brand. SOLUTIONEthiopia is the origin place of coffee,
which is why the name Origins was
chosen. Origins Coffee is an all
natural Ethiopian blend with a
cause. All proceeds are donated to
end famine. Profits are donated
to farms in need. Origins Coffee is
helping Ethiopia feed families one
cup at a time.
COLOR SCHEME
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Brewing up A CHANGE
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page Info - Origins Coffee Page 09 / 53
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
PROJECT NO.
Page Info - Architecture in Connecticut Page 11 / 53
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ARCHITECTURE IN CONNECTICUT Booklet Design
PROJECT OVERVIEW Professor: Wujun Wang
Architecture in Connecticut is a
booklet design for the Wadsworth
Antheneum Museum, located in
Hartford CT. The booklet is meant
to be displayed at an Architecture
Exhibit held at the Museum. The
exhibition is marketed towards
students, architects, scholars, and
people with an interest in history.
This project was completed during
my undergraduate studies.
PROJECT DETAILSPhoto’s shot with Nikon
D3100 Digital SLR Camera
Custom Vector Icons
8 x 8” booklet
Fonts: Bebas Nueue, Georgia,
Baskerville
OBJECTIVE:To showcase the finest Architecture
in Connecticut in a promotional
booklet. The booklet is to be be used
at an Architecture Exhibit at the
Wadsworth Anthemeum Museum. SOLUTION:I chose to showcase Yale University
since is the home of Connecticuts
finest and most traditional
architecture. The booklet engages
the audience with high quality
photography, while providing useful
information. The audience gains an
appreciation for Architecure through
this booklet.
COLOR SCHEME:
Historical BEAUTY
Historical BEAUTY
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page Info - Architecture in Connecticut Page 15 / 50
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
PROJECT NO.
Page Info - Dirty by Nature Page 17 / 53
DIRTY BY NATUREPackage Design
PROJECT OVERVIEWProfessor: Kinga Wlordorska
Dirty by Nature is a soap logo and
package design project completed
during my undergraduate studies. It
consists of 3 different scents,
Morning Scrub, Sensual Sunset, and
Midnight Walk. It is marketed
towards women 21-40 who aren’t
afraid to get dirty.
PROJECT DETAILS Hand Crafted Packages
Custom Vector Logo
Photographed with Canon Rebel
Font: Alegreya Sans SC
OBJECTIVE To create a new line of soap that will
engage the audience. Must include 3
different scents and be 100%
natural and organic. SOLUTION Dirty by Nature Soap is a unique
soap line that any women with a
sense of humor can enjoy. The
tagline “when nature gets you dirty,
get clean” says it all. The brand
places emphasis on being dirty in
the sense of nature and personality.
It is a unique brand with an edge
that is valuable in today’s market.
COLOR SCHEME
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When Nature gets Dirty, GET CLEAN
When Nature gets Dirty, GET CLEAN
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
PROJECT NO.
Page Info - Sardilli ’s Page 23 / 53
SARDILLI’S PRODUCELogo Design
PROJECT OVERVIEWAgency: Ryan Marketing
Sardilli’s Produce is a produce
company located in Hartford CT. The
comapny specializes in locally grown
produce, and promotes the slogan
“From Farm to Table.” They have
been a client of Ryan Marketing for
several years.
PROJECT DETAILSCustom Vector Illustration
Modern Style Logo
Fonts: Arvil Sans,
Sardilli’s Fruitstand
OBJECTIVEThe client specified that they would
like a logo designed for their locally
grown produce. The logo is used for
their food packaging and for
display on the comapny trucks. They
requested that the logo should be a
simple solution. SOLUTIONThe locally grown logo consists of a
pitchfork and dinner fork, combined
into one. The concept behind this
is to bring the food from the farm
(pitch fork) to the table (dinner fork)
This logo gives the audience the
impression that the produce is fresh
off the farm, and ready to
be enjoyed.
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From Farm TO TABLE
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page Info - Sardilli ’ s Produce Page 27 / 53
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
PROJECT NO.
Page Info - Open Season Page 29 / 53
OPEN SEASONBrand Promotion
PROJECT OVERVIEWProfessor: Wujun Wang
Open Season is a brand promotion
project completed during my
undergraduate studies. The brand is
targeted towards men and women
ages 18-30 who are seeking to
express themselves.
PROJECT DETAILS6 x 6” Catalog Design
Photo’s shot with Canon Rebel
Vector Logo
Fonts: Blanch, Pacifico, Rockwell
OBJECTIVETo promote the clothing brand
Open Season without using imagry
of clothing. Must be a catalog that
can be sent to shoppers by mail. SOLUTION This booklet promotes the lifestyle
of people who don’t wear the Open
Season Brand. It takes the audience
through a humurous story of strange
characters. At the end, it promotes
a very cool guy called “the man” who
is the brand itself. Women want to
be with him, men want to be him. At
the end, the audience chooses who
they want to be, and I leave them
with the quote “Its your turn to make
it happen, this is Open Season.”
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COLOR SCHEME
It’s your turn to makeIT HAPPEN
It’s your turn to makeIT HAPPEN
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page Info - Open Season Page 33 / 53
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PROJECT NO.
Page Info - Bethlehem Lutheran Church Page 35 / 53
BETHLEHEM LUTHERAN CHURCHWebsite & Logo Design
PROJECT OVERVIEWVolunteer Project
Bethlehem Luterhan Church is a
small church of about 20 members
located in Georgetown, CT. The
church was in need of a logo and
website re-design after years of
becoming outdated. Currently, the
church is on its last two years due to
lack of members. They are seeking to
gain new members, and would like
to use the website as a way to attract
them.
PROJECT DETAILS Built in Dreamweaver CS6
HTML & CSS
JQuery
Photo’s shot with Canon Rebel
Logo Design
Front End Design
Fonts: Georgia, Optima, Helvetica
OBJECTIVETo attract new members, and inform
current members of events
occuring at the church. SOLUTIONThis website is built as a one page
JQuery smooth scroll site. This
allows the user to easily scroll
through the main highlights and
navigate throughout the site.
Images of the church are a main
focus. They make the user feel
welcome and provide them with a
sensibility of what the church
community is like.
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COLOR SCHEME
WelcomingATMOSPHERE
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page 39 / 53Page Info - Bethlehem Lutheran Church
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PROJECT NO.
Page Info - Current Energy Page 41 / 53
CURRENT ENERGYInfographic & Website Design
PROJECT OVERVIEWProfessor: Tina Rice
The company Current Energy
focuses on educating the public
about the importance of
hydropower in the world. The
website and infographic are targeted
towards men and women ages 18-50
who are interested in learning about
renewable energy. This project was
completed during my
undergraduate studies.
PROJECT DETAILS Infographic Design
Website Design
Vector Illustrations
Photo’s shot with Canon Rebel
HTML & CSS
Fonts used: Open Sans, Venera
OBJECTIVETo educate the public about the
importance of hydropower in the
world. SOLUTIONThe infographic and website both
promote the benefits of hydropower
globally. They provide the audience
with visual references to keep them
engaged and interested in the topic.
The logo concept for Current Energy
is two waves crashing, representing
the movement and power
of hydropower. The infographic and
website provide the audience with a
clear understanding of the subject.
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COLOR SCHEME
Hydropower in THE WORLD
Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page 45 / 53Page Info - Current Energy
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PROJECT NO.
Page Info - 3 Figs Bar & Grill Page 49 / 53
3 FIGS BAR & GRILLLogo Design
PROJECT OVERVIEWFreelance Project
Three Figs is a Restaurant opening in
Central Connecticut. The target
market are young professionals ages
21-40 who want to unwind and relax
after a day or week in the grind. The
restaurant has a rustic look and feel,
and is a new addition to the
Connecticut restaurant scene.
PROJECT DETAILS Logo Design
Business Card Design
Menu Cover Design
Coaster Design
OBJECTIVETo create a modern, rustic logo for a
new restaurtant opening
in Connecticut. SOLUTION The branding is a simple, modern
take on a rustic style bar and grill.
The restaurant aims to attract young
professionals who want to relax
after a long day or week in the grind.
The simple illustration of the fig is
elegant, and not too distracting just
like the atmosphere itself.
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Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”
Page Info - 3 Figs Bar & Grill Page 53 / 53
KRISTINHAWLEY.COM
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