the change and growth of seo by marshall simmonds

Marshall  Simmonds  Define  Media  Group,  Inc.  

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The Change and Growth of SEO

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Google  Growth  

•  “Google says it has found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day and processes 100 billion searches every month”

•  “The Google search team made 530 improvements this year already, to get it closer to “the future.”

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SEO is not a project

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Universal Results

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Knowledge  Graph  Resource    

http://moz.com/blog/the-day-the-knowledge-graph-exploded

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Data One  Box  Popularity  

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Google  “Search  Plus  Your  World”  

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More real estate for branded searches

Strengthen the association by linking to your Google+ page with rel=“publisher”

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Market Share

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http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-August-2014-US-Search-Engine-Rankings

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Define Media Group Analysis: Search Engine Market Share

Google, 86%

Bing, 6%

Yahoo, 4%

Google

Bing

Yahoo

15.24 billion search referrals reviewed 125 profiles within the DMG network

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Social 15%

Search 35%

Direct 50%

•  Accumulated data pulled directly from Google Analytics and Omniture •  125 sites across several major publishing networks

Search, Social and Direct as % of Referrals in 2014 YTD

Total 2014: 3,592,386,378 search referrals

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0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Jan Feb Mar Apr May June Jul Aug Sep

Search v. Social Traffic in 2014

Organic Search Social

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Dark Social Tynt

http://www.mediapost.com/publications/article/226050/data-puts-new-tynt-on-dark-social-sheds-light-o.html

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Google  Image  Search  2012  

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Google  Image  Search  2013    

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DefineMG.com/blog

“That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.” Pierre Far, a webmaster trends analyst with Google. January 23, 2013 http://searchengineland.com/google-launches-streamlined-image-search-146238

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“a net win for webmasters”

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WordPress Plugin

https://wordpress.org/plugins/byrev-wp-picshield-hotlink-defence/

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Pixabay

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Pixabay

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Pixabay

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Watermark added

Watermark removed

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125 Profiles Over 19,320,000 Visits for “imgres”

Hummingbird

Launched

Testing

Panda 4.0

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Solutions

•  Still optimize images for contextual relevancy

•  Google may change course

•  Image traffic is no longer a consistent source of traffic

•  This is the new normal

•  Use Bing

•  Use Pixabay

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Log File Analysis.

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Daily  Time  Trend.  

Average daily spider visits: ~1.3million

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Splunk!  

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Search Pages

Section Front

City Page

Home Page

International Page

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Want  to  Know  How  to  Cascade  PageRank?  SecPon  Fronts  

Business

Sports

Movies

Style

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The

Most

Crawled

Pages

On

Your

Site

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Tools.  

ExactTrend.com

WebLogExpert.com

David Sottimano http://bit.ly/mozlogfiles

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Social 15%

Search 35%

Direct 50%

Search, Social and Direct as % of Referrals in 2014 YTD

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Marshall Simmonds Founder / CEO - Define Media Group, Inc.

www.DefineMG.com

Marshall@DefineMG.com

mdsimmonds