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The Center for Energy Workforce Development (CEWD)
2009 Northwest Regional Workforce Development Meeting
July 28th, 2009
Presenters: Andrei Mylroie and Sarah Schwering
Emerging Media: A Noisy Environment
Today’s Agenda
Emerging Media for RecruitmentShort Q/A
Emerging Media Platforms Facebook LinkedIn Twitter
Short Q/A Policies and Measurement Case Studies Closing/Final Questions
Emerging Media For Recruitment
What is Emerging Media?
Any media supported by the Internet Online platforms facilitating interactions,
collaborations and sharing of content It’s a dialogue – need to start and join
conversations!
The Importance of Emerging Media for Recruitment Candidates are out there – listening Competition is out there – engaging Opportunity to:
Find and source candidates – there are 124m+ keyword job searches on search engines every day
Build relationships Add value - Heighten authenticity/transparency
Provide more powerful communication
Which Tools Are Being Used for Recruitment?
LinkedIn – 80% Twitter – 42% Facebook – 36% Jobster – 17% MySpace – 13%
Source: Survey of 440 HR Managers in U.S. http://www.hrtechnews.com/hr-focusing-less-on-job-boards-more-on-facebook/#more-1780
Q/A
Most used social network among Internet users In 2008, Facebook users increased 168%
•More than 175 million active users around the world•More than 3 billion minutes are spent on Facebook every day
Who’s On Facebook?
Why is Facebook Important for Recruiting?
85% of college students use Facebook More and more businesses are using
Facebook to recruit new talent “It’s Free” Tap regional networks: broaden geographic
reach of recruits – bigger pool of candidates
How to Use Facebook for Recruiting
www.facebook.com “Create a Page” Select Your Business
Category Determine who will
be your admin Select your network –
your region
Create Your Own Company Page
How to Use Facebook for Recruiting
The Marketplace Classifieds on Facebook where network members
post free job listings Advertise
Advertise by keyword and to Workplace Members “My Company’s Hiring” Your Wall
Offer career advice and point to resources
Other Facebook Functionality
What is LinkedIn?
Professional networking site to connect you with other professionals, grow your contacts and share your professional experience
• More than 36 million members worldwide• One person joins LinkedIn every second• Personal profiles and company profiles
How to Use LinkedIn for Recruiting
www.linkedin.com “Add a Company” Add Company
Name or Keyword Add Location
Create Your Own Company Page
How to Use LinkedIn for Recruiting
Set brand policies Provide content
ideas Link to website Link to company
page
Have Employees Create Own Pages
What is Twitter?
A microblog website based on the question, “What are you doing?”
Users can…• Share personal information, news and create conversations• Follow people you want to hear from• Be followed by people who want to hear from you
Who Uses Twitter?
140-character updates Over 20 million users20 million users Unique visitors increased by 422%
(Aug ‘07 - Aug ’08) From Feb 2008 to Feb 2009, Twitter
increased by 1,382%
How to Use Twitter for Recruiting
www.twitter.com Add logo Choose Bio
information Link to website Choose Admin
Create Your Own Twitter Company Page
How to Use Twitter for Recruiting
Link to postings on website
Answer questions about opportunities
Tweetmyjobs.com ConnectTweet TwitterAlerts
Tweet Job Postings
Twitter Tools
Search.twitter.com How to find conversations happening on
Twitter Twellow
How to find people on Twitter TweetDeck
Manage your Twitter account in 1 place
Q/A
Ways to Measure ROI
Influence Twinfluence, Twitter Grader and Facebook
Grader Traffic
Page hits and views Google Analytics and SiteMeter Links from other sites
Chatter Google Alert and Monitor sites Google PageRank
Addressing Challenges with Social Media Staff productivity – address concerns Potential IT issues – have open conversations Getting leadership on board – show competitive
positioning and the fact that audiences are already engaged
The power of research – use case studies Develop social media policy
Social Media Policies
Emphasize your organization’s values
Remind staff to follow existing rules and policies
Authenticity and transparency
Disclaimers Confidential
information Productivity Brand issues
Source: http://www.fistfuloftalent.com/2009/06/so-you-want-a-social-media-policy-final.html
Case Studies
KPMG
Barrick Gold
Accenture
Ecolab
How Could You Use Emerging Media for Recruitment and Retention?
Create Facebook Pages Create Twitter Accounts LinkedIn Accounts for Employees and Company Post videos, images to YouTube, Vimeo, Flickr Create your own social network – Ning Craigslist, and other job posting sites
Some of Our Clients
1. Where are our candidates listening?
2. Where are our competitors engaging?
3. Is our website driving traffic?
4. Where should we be present?
5. How will we measure success?
Five Questions to Ask Yourself
Questions?
Thank You!Andrei Mylroie
andreim@desautelhege.com
Sarah Schweringsarahs@desautelhege.com
509.444.2350www.desautelhege.com
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