the bsces public awareness & outreach program 2013 mission: our mission is to promote...

The BSCES Public Awareness & Outreach Program 2013

Mission: Our mission is to promote appreciation of Civil Engineering. Towards this effort, we will:• provide our community with relevant Civil Engineering related information, •actively utilize the vast range of knowledge found within our membership towards better educating both students and the public as a whole, and •raise awareness within our profession of activities that would "build bridges" with the public.

Written in 2003.

Public Awareness

• provide our community with relevant Civil Engineering related information

• actively utilize the vast range of knowledge found within our membership towards better educating both students and the public as a whole

• Many efforts started over many years, some still strong, some faded out.

Providing Community with Relevant Information

• Main reason for hiring executive director• Community must understand its own

infrastructure needs.• Community must understand educational

needs to sustain infrastructure.• BSCES must actively speak out about the

above because nobody else will.• BSCES is member driven with no agenda.

Providing Community with Relevant Information

• Public Meeting Presence• Media outlet communication / Press Response• Public presentations and tours• Written material• Social media and web-based material• Examples: STEM Sox, Boston Bridge Tours and

Panel Discussion, From Sundaes to Space Stations, engineeryourfuture.org, civilsbeingcivil.org

• OUR WEAKEST AREA

Better Educating Students

• The K-12 Outreach Program (Boston Based)• ASCE Pre-College Outreach Program• Programs with other groups– Construction Career Days– MAES– Stem Sox– E Week

• OUR STRONGEST AREA

Better Educating Students

• The K-12 Outreach Program (Boston Based)• ASCE Pre-College Outreach Program• Programs with other groups– Construction Career Days– MAES– Stem Sox– E Week

Internal Promotion of Efforts

• raise awareness within our profession of activities that would "build bridges" with the public

• Champions at Each Organization / Firm• Newsletter articles• Emails• Social Media• THE KEY TO THE PROGRAM’S SUCCESS

Mission is only “WHAT” but not “HOW”

“HOW”

•PEOPLE• Champions (Motivators of Volunteers)• Volunteers

•RESOURCES• BSCES Funding• Sponsors•Donations•Other Fundraising

Committee Leadership Organization

•K-12 Outreach Activity (7 w/4 subcommittees)•Fundraising & Donations (1 w/ 3 subcommittees)•Internal Communications (1 w/subcommittee)•External Communications (1 w/subcommittee)

Activity Leaders

•K-12 Outreach Leaders•MODEL BRIDGE*• FUTURE CITY*•ONLINE BRIDGE*• THINKFEST*• BRIDGE TOURS• CAREER FAIRS AND SCHOOL VISITS• CONSTRUCTION CAREER DAYS

*Needs a subcommittee

Fundraising Leader

•CE Corporate Sponsorship•Sponsors Beyond CE•In-kind Donations•Tax-deductible Personal Donations•Book sales•Fundraising Event (silent auction?)

Internal Communications Leader

•Champion Coordination•BSCES Website / newsletter / emails •LinkedIn•YMG Liaison•Civils Being Civil (Internal Blog for the Public)

External Communications Leader

• Media Releases and Writeups•VolunteerMatch•TV Show (Civil Engineering Today)•Social Media•School Communications•STEM Education/ Dept of ESE Leadership•STEM Sox & Other STEM Orgs