the biggest digital marketing mistakes every startup makes | marketing fails

Biggest Marketing Mistakes Every Startup Makes

https://www.youtube.com/watch?v=Mb9XW_keDoQ

• No matter what kind of business you start

• Every startup goes through a unique set of marketing challenges

Here are some common marketing mistakes and ways to avoid them…

Spending money on 'big marketing' too quickly

• You should hold back and start slow

• Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing

Speaking through the wrong channels

• Don’t rush ahead without understanding your audience

• You’re likely to have more than one target audience for your product and each one may have its own channel

• You need to figure out which channel will give you the best return

Spending too much time on brand perfection

• Investing in perfection too early won’t yield much results

• The best approach is to run a lean startup method

• Don’t delay the launching of the website, just to get the perfect design

Chasing competitors

• Make your own agenda

• Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention

• Your competition may have a bigger budget and hundreds of employees

• You just focus on your competitive advantage -- your 'secret sauce'

Failing to measure results

• If you don’t know what kind of traction you got from a specific campaign

• You'll have no idea if you made a return on your investment.

• As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales

Thank You!!!

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