the best magazines of years past to present

Nxtbook Media

The Best Magazine You Ever Saw

Presented by:

Michael Biggerstaff CEO/Chief Inspiration OfficerDarren Fowler European Operation Director

Agenda

Nxtbook Media Overview

Nxtbook Firsts Graduate Prospects Hearst – Project Power Grand eFab Shop

Digitally Optimised Magazines

Print Components Creating Digital Conflict

Secrets to Selling Into Optimized Digital Editions

Hall of Fame

Nxtbook Media

Over 2,000,000 digital readers/month

600 magazines per month

10th year of Business

US based company with UK office in Manchester.

Service based organisation

Also, catalogues, brochures and other Products

100% replica until 2006

Nxtbook History

Graduate Prospects  

     100% replica of print until 2006

      2006 Graduate Prospects - our first digital only title.

Graduate Prospects Digital Edition

What it did well

     Served as a proof of concept

      Maintained brand and rate base

      Drastically cut production costs

What it didn’t do well

     Layout stayed the same

     Only used light Flash for interaction

2008 Hearst Custom Publishing

Single sponsor

No cost outlay until sold

Digital only

Production costs minimal

Layout optimised for the digital reader

Screen friendly fonts

Greater font sizes

Use of RSS feeds

Distributed to Hearst's List & sponsors' lists

Project Power

2009 Grand Magazine

Grand Magazine

Targeted to grandparents

 Multiple advertisers

 Experimented with paid circ but quickly moved to ad revenue

Greater use of interactivity

 Video

 Flash

 Used a portrait layout to main traditional look and feel

2013 Grand Magazine –Landscape Introduced

Grand 2013

Grand Magazine 2009

Grand Magazine 2013

     2012 eFab Shop

First BtoB Optimized Title (6x/yr) For Us

 First Optimized Title in their Vertical

 Profitable from Issue 1     

Heavy Use of Video - Editorial

Advertorial Video

Moved to Our Responsive Design Product in 2/13

2013 eFab Shop

Digitally Optimized Magazines

2009-2013 (10%)

Common attributes

Most are Digital Only

Greater Engagement Times than Websites

 More Revenue Generation Opportunities than a Website

 Using Interactive Elements to Engage Readers

Seeking a way to stand out

 Most Publishers are generating their income £ through ads rather than subscriptions

 Most don't have a print component

Print Components Can Create Digital Conflict

Advertisers May Not Change

Boat US Magazine  Tried optimizing editorial

content, but not ads Time consuming More people ignored ads Resulting in Low ROI

 Conclusion – Moved back to Replica Format

Advertisers can change

AAA  - Does an Alternate Print and Digital Optimized Edition

 Bad News – Some Advertisers use the same ad

Good News - Some Don’t

Secrets to Selling Into an Optimized Digital Edition

Focus on sponsorships

Readers see the same message throughout the book

Focus on real estate

Where else do you get a full page ad online?

Focus on what digital editions do well

High engagement time

 High Click Through Rate   

Nxtbook - Hall of Fame

WWF

General Mills

GRAMMYS

Thank you!