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The Benefits of Protein
Why do we need Protein?
How much Protein do I need*?
Our bodies are dependant on protein for tissue development, maintenance and repair
Our body uses protein to make blood, skin, hair, bone, and muscle
We need protein to stay active and mobile
Dietary Protein is a source of essential amino acids. Essential amino acids cannot be made by our metabolism, so it is essential they are consumed in our diet
For most people to achieve optimum health it is usually preferable to consume more protein than the recommended daily intake (RDI) this is because:
Protein RDI:
• Is a recommended minimum
• Avoids protein losses – maintains lean body mass
• ~37-64g protein/day1
Acceptable Macronutrient Distribution Range (AMDR):
• Is a recommended range
• Help prevent chronic diseases, meet micronutrient needs, support optimal lean body mass
• 75-125g protein/day2
* Based on ANZ recommendations for adults1 For most adults (based on body weight)2 For someone consuming 2000 calories/day
Our body is approximately 16% pure protein
Protein is integral to a healthy diet and can provide energy, supports muscle growth and a healthy body composition, and provides a feeling of fullness
Protein is continually being made and broken down in the body – the body needs dietary protein every day to fuel this
Protein Turnover
320g
Dietary Protein Intake From the food we eat
Protein Breakdown Losses
Urine, faeces, sweat
In the adult, recommended intakes are set to achieve a balance between intake and losses
Daily building and breakdown of protein in the body
2
Protein is a key macronutrient which plays an important role in our bodies
Are all proteins created equal?
Do consumers value protein?Consumers link protein with a number of different benefits
Complete protein:
• High quality proteins
• Provides an adequate concentration of all the essential amino acids to meet human requirements
• Includes dairy protein – the protein in milk is a rich source of all the EAA, and has the added benefit of both rapid, and slow digesting protein, for quick recovery and sustained release of EAA
Source: Lightspeed GMI/Mintel. Base: 2,000 internet users 16+, UK, 2016
Source: Mintel GNPD, 2018
Incomplete protein:
• Does not provide adequate concentrations of all the essential amino acids to meet human requirements
• Does not provide all essential amino acids to meet human requirements
• Typically plant derived but includes collagen
24%To generally support a healthy lifestyle
23%To keep fuller for longer
23%To gain muscle mass/definition
0 500 1,000 1,500 2,000 2,500 3,000
Snacks
Other Beverages
Dairy
Fish, Meat & Egg Products
Side Dishes
Bakery
Breakfast Cereals
Fruit & Vegetables
Meals & Meal Centers
Baby Food
What protein are consumers looking for?Global new food and drink launches with high protein claims
Number of variants by category 2013-2018
| 3
Are consumers interested in protein?
81% of consumers in MEA are looking to increase their protein intake
91% of Indonesian consumers consider protein amongst the top ingredients for maintaining overall health and wellness
70% of consumers in SEA believe Milk Protein has a positive impact on their bones
63% of consumers in MEA believe Milk Protein has a positive impact on their health
91%
70%
Source: Global Data Source: Global Data
Source: Global Data Source: Global Data
Source: Global Data | Global Consumer Survey Q1, 2017
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Protein has become a food and beverage megatrend.
The high protein food and beverage market was worth US$12,890m in 2018 and is growing at 12.8% CAGR (2013-23).
Globally, food and drink product launches using high/added protein claims have grown consistently year-on-year.
Source: Mintel GNPD
3,354
2014
4,036
2015
4,747
2016
5,897 8,641
2017 2018
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