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© Fujitsu Australia Limited 2007
Ms Alison O’Flynn
Head of Sustainability, Fujitsu Australia & New Zealand
November 2008
THE BENEFITS OF
GREEN ICT
© Fujitsu Australia Limited 2007 CONFIDENTIAL
THE FUJITSUSUSTAINABILITY JOURNEY
© Fujitsu Australia Limited 2007 2CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
FUJITSU’S VISION
© Fujitsu Australia Limited 2007 3CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN ITCopyright 2008 FUJITSU LIMITED3
FUJITSU’S STRATEGY – GREEN POLICY 21
© Fujitsu Australia Limited 2007 4CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
Promotion of global EMS activities based on ISO14001
� At the end of 2005, we completed global integration based on the ISO14001 environmental management system.
ENVIRONMENTAL MANAGEMNT SYSTEM (EMS)
Fujitsu
90 Subsidiaries Companies in Japan
11 subsidiaries Companies overseas
Sub-subsidiariesCompanies
2003 2004 2005 2007-09
5© Fujitsu Australia Limited 2007 CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
5
0
40
80
120
160
200
1990 2000 2001 2002 2003 2004 2005 2006 2007
10
,00
0 t
FUJITSU’S TARGETS
By FY2010, reduce CO2 emissions below the FY1990 level
Changes in Fujitsu Group's volume of CO2 emissions
Cogeneration Solar batteries
© Fujitsu Australia Limited 2007 6CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
HYDROGEN FUEL CELL
� 50% of our power
� Lifespan 15 years
� Payback period 3.5 years
© Fujitsu Australia Limited 2007 7CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
SUSTAINABLE WORKPLACE
� Reduced GHG by 65%
� Passive chilled beams cooling
� Gas fired co –generation base
building electricity
� Black water treatment plant
recycling 92% of water pa
� Atriums and the living green wall
� Light harvesting
© Fujitsu Australia Limited 2007 8CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
SUSTAINABLE DATA CENTRE
� Closed loop cooling
� Centralised management
� Auto-sensor lighting (60% saving)
� Power consumption & cooling energy use monitoring down to the rack/device level
� Tier III standard of the Telecommunications Infrastructure Associate Standard for data centres.
© Fujitsu Australia Limited 2007 9CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
Country in which recycling law is enacted
Country in which Fujitsu independently provides recycling service
RECYCLING ACTIVTY
© Fujitsu Australia Limited 2007 10CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
EXTERNAL EVALUATION
�Received Worldwide Integrated ISO14001 Certification
−Japan: 120,000 people, 88 companies
−Overseas: 16,000 people, 11 companies
�Dow Jones Sustainability World Index:
−selected as a member of the industry category for 9 years in a row
� FTSE4GOOD Index:
−selected as a member for 5 years in a row
�Computerworld:
−Fujitsu was selected as "The TOP 12 Green-IT Vendors”
© Fujitsu Australia Limited 2007 CONFIDENTIAL
SUSTAINABILITY
CHALLENGES
12© Fujitsu Australia Limited 2007 CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
IT CHALLENGES
� 2 % of global emissions
� 2007 Aust 1.52 %
� 2006 Japan 5%
� IT Office power (40%)
� 2008 50% data centres insufficient
power/cooling
� PC’s account for 40% of ICT footprint
� By 2012 the ratio of energy vs. procurement costs (over 3yrs) for a
server could be as high as 22:1
Local area
network & office
telecoms
7%
Printers
6%
Servers
(inlcuding
cooling)
23%
Personal
computers &
monitors
40%
Fixed line
telecoms
15%
Mobile telecoms
9%
IT CHALLENGES
© Fujitsu Australia Limited 2007 13CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
Review enterprise value
Assess resource consumption and mix
Optimise business function
� Reduced costs & new revenue streams
� Reduced, transparent risk
� Increased compliance
� Improved reputation
� Improved culture
� Reduced footprint
SUSTAINABILITY MODEL FOR BUSINESS
Updated sustainability strategy
�� �
BUSINESS BENEFITSDRIVERS
� Profitability
� Risk
� Regulations
� Government targets
� Shareholders
� Leadership
� Society
� Environment
SUSTAINABLE ENTERPRISE SERVICES
ACTIONS
OUTCOMES
Improved sustainable procurement -energy, water & materials
Reduced resource consumption, GHG emissions & waste production
Review enterprise value
Assess resource consumption and mix
Optimise business function
� Reduced costs & new revenue streams
� Reduced, transparent risk
� Increased compliance
� Improved reputation
� Improved culture
� Reduced footprint
SUSTAINABILITY MODEL FOR BUSINESS
Updated sustainability strategy
�� �
BUSINESS BENEFITSDRIVERS
� Profitability
� Risk
� Regulations
� Government targets
� Shareholders
� Leadership
� Society
� Environment
SUSTAINABLE ENTERPRISE SERVICES
ACTIONS
OUTCOMES
Improved sustainable procurement -energy, water & materials
Reduced resource consumption, GHG emissions & waste production
SUSTAINABILITY
© Fujitsu Australia Limited 2007 14CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
STRATEGIC ALIGNMENT
IT ASSESSMENT
STRATEGY DEVELOPMENT
BUSINESS TRANSFORMATION &
CHANGE
REALISING THE BENEFITS
Review enterprise value Assess resource usage Optimise IT function�� �
STRATEGIC ALIGNMENT
IT ASSESSMENT
STRATEGY DEVELOPMENT
BUSINESS TRANSFORMATION &
CHANGE
REALISING THE BENEFITS
STRATEGIC ALIGNMENT
IT ASSESSMENT
STRATEGY DEVELOPMENT
BUSINESS TRANSFORMATION &
CHANGE
REALISING THE BENEFITS
Review enterprise value Assess resource usage Optimise IT function�� �
OPTIMISE
SUPPLYMANAGE
CLEAN UP
FRAMEWORK FOR ALIGNING IT
© Fujitsu Australia Limited 2007 15CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
LARGE AUSTRALIAN CORPORATE
THE CHALLENGE
� Wanted to reduce the electricity, GHG emissions and paper consumption of the print devices
THE SOLUTION
� Collected data on approximately 3000 print devices and on paper consumption
� identify potential program initiatives focused on reducing electricity, paper and GHG emissions
� Modelled the operational and environmental benefits of rationalising print devices and of changing the technologies and techniques used by staff.
THE RESULTS/BUSINESS BENEFITS
� Approx 50% reduction in annual expenditure on electricity and paper
� Approx 85% reduction in annual electricity consumption
� Approx 40% reduction in annual paper
� Approx 85% reduction in annual GHG emissions
© Fujitsu Australia Limited 2007 16CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
TOYOTA MOTOR CORPORATION AUSTRALIA
THE CHALLENGE
� Toyota needed to develop specific sustainability strategies for IT at their Corporate HQ to ensure that IT contributed to meeting the targets in their Environment Plan
THE SOLUTION
� Applied the Green IT Framework
� Using interviews and questionnaires quantified alignment between the Toyota IT department and corporate sustainability strategy
� The scope included the extended IT environment
� THE RESULTS/BUSINESS BENEFITS
� Developed a ‘Statement of Intent for Green IT’
� The Statement guide IT toward a strong contribution to Toyota’s Environmental Plan by:� Optimising Infrastructure� Managing Energy Use� Lifecycle management of IT assets
� Highlights the key role of IT
� Allows Toyota to commit to Green IT targets and KPIs
� Communicates Toyota’s intent to its IT suppliers and partners.
© Fujitsu Australia Limited 2007 17CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
TOYOTA MOTOR CORPORATION AUSTRALIA – CIO LEADERSHIP
Toyota Australia is set to be the first in the company's Asia-Pacific region to institute a green IT policy
Wheels turn for Toyota's green pushTuesday, 15 July 2008 | The Australian Financial Review
“Its an opportunity for an IT department to move from a more
reactive approach.”
“It builds on the businesses existing environmental
strategies but will also outline a framework for collecting
information on emission and carbon trading.”
“ “The policy proposes a reduction in the number of energy-
hungry computer servers the subsidiary operates through the
use of virtualisation technology as well as other means to
cut the amount of electricity its computer systems
consume.”
“It also proposes to direct computer hardware, software and
services purchases towards suppliers with strong green
credentials and will govern the disposal of IT equipment that
has reached the end of its life.”
© Fujitsu Australia Limited 2007 18CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN IT
FURTHER INFORMATION
Contact: Alison O’Flynn
Email: Alison.o’flynn@au.fujitsu.com
Phone: 0419 872 496
Website: http://www.fujitsu.com/au/
© Fujitsu Australia Limited 2007 19CONFIDENTIAL ENTERPRISE SUSTAINABILITY & GREEN ITCopyright 2008 FUJITSU LIMITED19 Copyright 2007 FUJITSU LIMITED19
“We make every activity green”
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