the battle of danone and wahaha su hailiang lai yuejia

The battle ofDanone and Wahaha

Su HailiangLai Yuejia

Contents

PLOT

ANALYSIS

INSIGHT

CONCLUSION

PLOT

.

Negotiation Contract

In 1995 On February 29th 1996

on March 28th 1996.

Peregrine Investments Holdings

Contact

PeregrineDanone

WHHEmployees

51%

49%

PLOT

.

Dispute Settlement

In 1998 On April 2007

On September 30th 2009

Peregrine collapsed

Control

29 lawsuits

Danone

WHHEmployees

51%

49%

AATry to snatch dominant control

BBRestrict Chinese brand

CCBuy out Chinese brand usufruct

DDControl promotion and sales channels

Analysis

AATry to snatch dominant control

BBRestrict Chinese brand

CCBuy out Chinese brand usufruct

DDControl promotion and sales channels

Control Give way to

AATry to snatch dominant control

BBRestrict Chinese brand

CCBuy out Chinese brand usufruct

DDControl promotion and sales channels

AATry to snatch dominant control

BBRestrict Chinese brand

CCBuy out Chinese brand usufruct

DDControl promotion and sales channels

AATry to snatch dominant control

BBRestrict Chinese brand

CCBuy out Chinese brand usufruct

DDControl promotion and sales channels

INSIGHT

Introduction of capital, technology, brand and

the international market channel.

Comprehensive improvement on the ability of competition.

Introduce a whole set of excellent company management and decision-making

mechanism.

Promote the corporate governance.

POSITIVE EFFECTS

Foreign capital merger and acquisition

INSIGHT

Lead into the excessive centralization of the industry

Come into being oligarchic or monopolistic operating

Hold back the positive development of the domestic

market.

NEGATIVE EFFECTS

Foreign capital merger and acquisition

INSIGHT

Merge the important enterprises in the major industries of

national economy.

Do harm to the national economy security

NEGATIVE EFFECTS

Foreign capital merger and acquisition

INSIGHT

Have a negative impact on the innovation, development and

breakthrough of local enterprises

Lead to the reducing of national brand

NEGATIVE EFFECTS

Foreign capital merger and acquisition

CONCLUSION

Increase brand awareness 1

Hold on the right of exercise control2

Maintain independence3

Enhance innovation ability4

Thank you for listening!