the basis for the basis and a bit of fitbit
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The basis for the Basis (and li2le bit of Fitbit)
Jerry Matczak, June 7, 2014
Who Dat?
• Basis Science was founded in 2011 • Pre-‐orders in late 2012 • Broad shipping broadly in late 2013 • Sold to Intel in March 2014, for 100 million • $199 for the device (not so cheap)
“Basis was founded by Nadeem Kassam, Bharat Vasan, and Marco Della Torre in early 2011, receiving $32.3 million in funding, including a Series B round of $11.8 million that included funding from Intel Capital.”
TechCrunch
What does it do?
Click for video
How Do It Know?
Unique to Basis is it’s mul]-‐sensor approach to tracking -‐ both Biology AND Mo]on. • Heart-‐rate sensor (op]cal blood flow) • Skin temp (accurate to tenth of a degree) • Perspira]on (calculated from galvanic skin response)
• 3d Accelerometer
Behavioral approach -‐ Habits
Unlock new Habits when You gain enough points E-‐mail no]ces report progress upon sync • met habit goal x ]mes this week • Sleep report
Why Limit The Habits?
I’d like to define my own habits, e.g… • 30 min walk between 6-‐7 AM • Sleep before 10:30 during weekday • Target heart rate 4 x week
Ac]vity Details – Way Cool!
Ac]vity Pa2erns – Ok
Insights
A 7 day journal of Basis summary data, scores and badges
Sleepy]me Data – Love it
I wish…longitudinal views December 4, 2013 Heart Rate: 82 bpm
May 23, 2014 Heart Rate: 68 bpm
Can only see 1 Day at a ]me Like to track trends over ]me – Correlate to ea]ng, weight loss, meds (not in this case), stress levels, et al…
Love! Meh Feh! LOVE!!!
• Sensors (biology & mo]on) • Ac]vity Details • Sleep Details • Interac]vity of the views • Seamless mode switch (walk,
run, bike, sleep)
Meh… • Habits • Points / Rewards • Look and Comfort • Charge (bout 3 days max) • Device interface (both
bu2ons & auto-‐light mo]on) • Ac]vity Pa2erns
Feh!!!!!… • Craosmanship • Charger (mini-‐USB anyone?) • No Data Export • No Public API • No app or device integra]on • No Social • No longitudinal views
Overall View
• I get it! I see why Intel bought them • Minimal Viable Product approach – the good and the bad
• REALLY go2a provide API and integra]on…soon! There’s a window of opportunity
• Basis + Fitbit is great for me. Both pass “Turnaround” test for
Best of Two Worlds? Fitbit Zip Basis B1
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