the basics of twitter, twitter analytics and tools

Twitter, Analytics & Tools

The basics of

TwitterTwitter is an online social network and microblogging platform

Registered users cab read and post tweets, interact with other users and make us of all Twitter’s features

Do

‘Talk’ to people, create conversations and ask questions

Create unique content where possible

Allow your content to find people without restriction

Join conversations relevant to your brand, industry and sector

Name authors

Don’t

‘Talk’ at people

Broadcast the same message repeatedly unless saying the same message to multiple people

Force your message or content upon people

Join conversations that are irrelevant to your brand, industry or sector

Post anonymously

Importance of the Bio

The bio provides insight into the human side to a brand

Include as much information as possible to remain as accessible as possible

Building an Audience

Try to follow people who have similar interests to your brand, whether that be the product/service your brand offers or third party interests

Growing connections with these users is good as they will be able to relate to you and are more likely to engage

If someone reaches out to you, always respond if appropriate

Building an Audience

Building an audience won’t happen over night

Don’t think of it as networking, think of it as building a community

Broadcasting content

Remember that every community is made up of diverse individuals as well as tribes

Not every Tweet has to connect with every member of the community

Use a mixture of images, website links and text messages to reach all members of the community

Broadcasting content #

Don’t overwhelm your community with hashtags

Try and keep to two hashtags per tweet or one long one

#MakeUseOfCapitalisation to aid readability

Keep hashtags relevant to conversation and topics

Interaction mechanisms

Retweet A user who likes your content enough, they choose to share it with their followers

Favourite A user who likes your Tweet enough to favourite it, this does not share the Tweet but remains visible on their ‘favourites list’

Lists Users can create lists of other users they wish to keep track of

Direct Messages Privately held conversations between users

Twitter Analytics & Metrics

Try to follow people who have similar interests to your brand, whether that be the product/service your brand offers or third party interests

Growing connections with these users is good as they will be able to relate to you and are more likely to engage

If someone reaches out to you, always respond if appropriate

Hootsuite

Hootsuite is a scheduling tool, utilising this means you can schedule tweets weeks in advance

It is free to utilise and means you can allocate time to plan campaigns