the avengers

Priti Agrawal //The Matrix Kunal Chatterjee //The Illusionist Arathi Cherian //YoginiLubna Gafoor //MichaelangeliniYuvaraj Kandhavelu //The Dig Fahad Nari //The Bulk Karthik Ponnapa //ChillaxePuneet Thariani //Worrier

The AvengersVictory is ours when our powers combine.

Design Challenge

How might we leverage citizens’ participation in collecting data about road obstructions in order to optimize the infrastructure and make our roads safer ?

Persona Demographic:Male, 24-40Urban BangaloreHas a Smartphone

Needs:To avoid traffic caused by road obstructionsTo lower maintenance costs of his vehicleTo be safe on the roadsTo reduce commute time

Activities:Travels about 200 km a weekSpends about 30 hours on the road per weekActive, healthy lifestyleLikes to spend weekends with family/friends eating out, shopping etc

Unique Qualities:Tech SavvyUses his/her smartphone constantly to keep connected with his/her work andsocial worlds, Is frustrated with the condition of the roads and wants to do something to change it.

Cyclists:•Potholes, construction debris – puts one into the path of vehicles•Long deviations because of blocks•Muck/ water which splash – sewage

Transport providers - Taxi & AutosCar damage – pot holes, speed breakersAutos – vehicle damage, suspension damage

ParentsSafety concerns – no sidewalk, where available quality is bad

Private vehicle ownersCar damage – increases wear & tear – service charges go up2 wheelers – dangerous, more likely to have accidents

Emergency services (ambulance)Speed breakers – harmful to patientsBlock due to material on roadsRoutes clogged due to traffic

Delivery Services Potholes – hindranceRoutes are blocked – time based delivery is difficult

Insights

Service Concept

Service Concept • Raasta Saaf provides a platform that allows Bangalore citizens to voice their

concerns about the conditions of their roads• Raasta Saaf enables citizens to report road obstructions/inconveniences

experienced during commute• Raasta Saaf automatically track road bumps & tags them using geo locations

during a person ride/drive • Raasta Saaf motivates a community to improve quality of roads in their

locality• Raasta Saaf provides a fun and interactive platform for citizens to participate

in this initiative.

Prototype

How do you plan to sell the service

- What resources you need for your service?- Who is the Target Audience?- What