the augmented reality industry in 15 min
Post on 29-May-2015
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Augmented RealityThe State of the Industry in 15 min.
before we start
Creating for the 4th Screen
Launch September 2nd, 2010
Based in the heart of Europe
What is Augmented Reality?
using different devices
The eco system
Which augmented reality startups will dominate? We rank them. | VentureBeat
different applications
Publishing
Movies
Gaming
Advertising
Mobile
Mobile
Mobile
Mobile
4 problems to solve
User Interface
“We need better (G)UIs to control the AR and we must offer CGI quality, the customers know from computer
games and movie productions.”
David Blumberg
User Interface
Monetization
The Layar Payment Platform on iPhone and Android
Berlitz City Guides, Disneyland, ...
Publishers receive 60% of net proceeds
PayPal is first payment provider
Localization
Added value for consumers
“we can’t continue abusing AR for ads only”
Robert Rice
And now the players...
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