the ascii group finds out what it reseller clients really think (slides)

SPHomeRun.com

Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

The ASCII Group

Finds Out What

IT Reseller Clients

Really Think

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IT Resellers Need

to Get Honest

Opinions Back

from Customers

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About How Well

they Have Been

Served

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The Problem,

Apart from

Motivation, is

Often One of Time

and Resources

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The ASCII Group

Offers a Solution

to IT Reseller

Members with a

Service

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For Conducting

Live Calls to

Gauge Customer

Satisfaction, Beyond

Web-based Surveys

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How Far Does the

Service Go?

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A Similar Level of

Quality and

Cost-effectiveness

with other

Marketing Services

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IT Resellers

Still Need to

be Prepared to

Take Action on

any Issues Raised

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The ASCII Group

Can Uncover

Problems, Only

the Reseller can

Fix those Problems

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Resellers Must

Stay in Command

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Customer

Satisfaction

Surveys are an

Important Part of

Marketing

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Also More Effective

when Linked

to an Overall

CRM System

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This Allows Your

Company to Track

Information

Received and

Actions Taken

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If a Reseller

Outsources Parts

of its Customer

Relationship

Activities,

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It Still Needs

to be in Overall

Command

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Checking on the

Quality of an

Outsourced

Service Like this

is also Important

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Options include

the IT Reseller

Discretely

Following up

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With a Close

Customer Contact

After the Purchase

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The Reseller can

also Include its

Own Contact

Details in the List

to be Called

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This Will Make it

Appear to be Simply

Another One of the

Customers to be

Surveyed

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Have You Ever

Had any

Surprises, Good

or Not so Good,

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About What a

Customer Thought

of You?

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How Did You

Find out?

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Tell Us About

Your Experiences

in the COMMENTS

Section

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