the art of visual thinking

T h

e A R TO F

Visual Thinking

Murali M Raghuram

Visual thinking engages your whole brain

left right

Logic

Words

Lists

Creativity

Imagination

Emotion

sketch like a child

think like a

designer

present like a

storyteller

visual thinking

sketch like a child

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Source: Brainrules.net, John Medina

Oral + visual 6xOral

Source: brainrules.net, John Medina

Visuals dramatically improves retention

You can draw !

Start to draw simple sketchesBasic Shapes People

Build your own personal visual vocabulary

think like a

designer

You are a designer

Design thinking relies on our ability to be intuitive, to

recognize patterns, to construct ideas that have

emotional meaning as well as functionality

users business

technology design thinkingbusiness analysis

Design is human centric

Listen to what customers don't say,

Watch what customers don't do

Think

See

Say

DoFeelHear

Empathy map

Iterate with prototypes

"

prototyping is a methodology for exploring different

possibilities until a truly great one emerges

"

#1 keep it simple

#2 keep it

time boxed

#3 be ready to

start over

present like a

storyteller

Storytelling is an undervalued & unused art in the world of business...

casual collaboration

1

Storyboarding...

1. build user persona

2. sketch UI based on persona

3. build UI narratives

4. customer walkthrough

4 steps to build UI storyboards4 steps to build UI storyboards

formal collaboration

2

Reports Exhaustive

Presentations Explanatory

Story Dramatic

Documentation Informational & factual

Oral Delivery Persuasive & motivating

Cinema & literature

Experiential & emotional

Source: Resonate, Nancy Durate

start with end in mind

generate a lot of ideas

categorize & create a theme

7 steps to craft powerful presentations ...

1 2 3

identify the core message

sketch your story

design powerful slides

7 steps to craft powerful presentations ...

64 5

Be yourself. Everyone else is already taken

--Oscar Wilde

7

"

"

global collaboration

3

central idea

Related idea

Related idea

Related idea

Related idea

Brain thinks in relationships

Use technology to create multimedia documents