the art of visual marketing by peg fitzpatrick and guy kawasaki

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#ArtofSocial

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@GuyKawasakiChief Evangelist of CanvaCo-author, The Art of Social Mediaand twelve other books

@PegFitzpatrickSocial Media StrategistCo-author, The Art of Social Media

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Create powerful, optimized visual elements

Attract more readers and engagement

Implement a broad selection of visual

marketing power tips

In this presentation, you'll learn tips and tricksthat will help you create your own fantasticvisual marketing.

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Step one:Create or curate great content

You'll need to boost your content creation withOPC (other people's content) to round out yoursocial media sharing. 85% OPC, 15% your own

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If you have a blog or website,every post needs an image.

Get your tech on and set up Open Graph tooptimize your blog images. Or hire a tech person.

Standard blog image size is 560 pixels x 315 pixels.

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Step two: Design (or find) your visuals

Make sure you have permission to use photos.

Take your own photos

Use stock photos

Image sources: Canva, Stocksy, Flickr

Create your own original graphics

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Step three: Optimize your visuals

Check on desktop, mobile, and tablet.

Go big!Size counts

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This can be a customimage you design.

Or the image that comes through with Open Graph from the blog that populates

when you embed a post.

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Create the right size image

Twitter 1024 pixels x 512 pixels

Facebook 940 pixels x 788 pixels

Instagram 640 pixels x 640 pixels

Google+ You can use any of these

Pinterest 735 pixels x 1102 pixels

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Power tip:Use pre-setsizes in Canva

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Name your images

Images rank high in Google search.

Add an Alt Attribute (alt tag) on your images. Thisbecomes the Pinterest description.

Use keywords for your content.

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Step four: Deploy!

Every social mediapost should includean image.

and yes, we mean every post.

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DESIGN TOOL BOX

• Eye Dropper Chrome Extension

• Canva

• Word Swag app for smartphones

• Over app for smartphones

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Harness the power

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PRO TIPSin action

visual marketing

Please try this at home, kids!

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1. Maximize Twitter Images

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2. Embrace Pinterest

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3. Make Photo Albums

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4. Create Snappy Flipagrams

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5. Shoot Slow-Motion Video

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6. Embed Native Facebook Video

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7. Embed SlideShare Presentations

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8. Repurpose Google+ Hangouts

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9. Add Infographics

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10. Experiment with Hyperlapse

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11. Automate Facebook Graphics

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12. Animate with GIFs

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Go forth and design!

@GuyKawasaki@PegFitzpatrick

Artof.Social