the art of persuasion

Ethos, Pathos and Logos

PLEASE TAKE OUT SOMETHING TO WRITE WITH

The Art of Persuasion

Define ethos, pathos, & logos

Analyze and identify examples for each

Analyze different character’s use of each in speeches from ALWG

Homework:Bring your book to class

You will be able to:

Credibility of the source being citedSources with a high level of ethos are

recognized as reliable and not “biased” or opinionated“Bias” refers to the level of opinion woven into

a piece How do we know if a source has Ethos?

Ethos (Ethics ARE values/beliefs)

Considering the following situation...Imagine you are doing a report on Climate

Change for Science class. Which of the following sources is likely to have a high level of “ethos”?

Ethos (continued…)

www.globalwarminglies.com World Meteorological Organization

#1 Does the site look and sound professional?Is the layout neat and organized?Ads (too many suggest unprofessionalism)Are pictures suggesting something more?

How to analyze Ethos…

#2 Are they presenting both sides?Is the evidence clearly stacked against one

side?Does the author use a lot of “loaded”

language?Are they citing experts and other reliable

sources?Read their “Purpose” or “Mission”

How to test Ethos…

“Path to the heart” Making an emotional impact on an audience

Examples: personal stories, images evoking emotion

“Spinning” emotion into the story

How does using pathos impact ethos?

Pathos

“Loaded” LanguageChoosing words and phrases that are emotionally

“loadedManipulates audiences into taking one side

Which would appeal more to an audience?

Pathos (Continued)

Which would would give more ethos?

Headline: U.S. Signs Afghan Deal Despite Rise in Casualties

“Logic” or factual information, examples, reasoning

Information is void of opinion or “spin”Examples: statistics, figures, mathematical

dataResults from scientific and social studies

How does using logos help you build an argument?

Logos

Abortion vs. Family Planning

Global Warming vs. Climate Change

Raising Taxes vs. Increasing revenues

How does using pathos impact ethos?

Consider the following…

I was at my friend’s house party

I bombed my math text

I want to stay out late this Friday

I want to skip school tomorrowHow does this change the meaning?

“Spin” the following phrases…

When you are finished, please return to your seat with your notes section out…

Entrance Slip…please complete and turn into me…

You will be able to:Correctly answer true/false questions to

establish your understanding of ethos, pathos, and logos

Analyze information about important characters in Shakespeare’s Julius Caesar

Homework: Bring YOUR book to class everydayTomorrow we will meet in A133

4/2/2014 T A R G E T S

Julius Caesar: Roman generalWe do not see Caesar’s point of viewEvery character is preoccupied with him – he

may soon become KingCaesar becomes king = Rome’s republican

system of government – senators lose powerNever claims he wants to be king – but sees

himself as superior to othersHe sees himself already as an absolute ruler

J.C.’s Major Characters…

Brutus: High ranking Roman nobleman who participates

in the conspiracy to assassinate CaesarMotivated by sense of honor – places Rome

above his own personal interest or feelingsHe loves and admires Caesar personally, but

wants to preserve the republic…believing C’s death will benefit Rome

Weakness = his sense of honor, and others are able to manipulate him easily

J.C.’s Major Characters…

Antony: Loyal friend of C’sNotoriously impulsive and pleasure-seekingLives in the moment!Dangerous enemy of Brutus and others

J.C.’s Major Characters…

Cassius: Talented general and longtime acquaintance

of Caesar’s.Resents that others appear to worship C in

RomeHe leads Brutus to believe that Caesar has

become too powerful and must dieForged letters…Lacks integrity, but acts effectively

J.C.’s Major Characters…

Octavius: Caesar’s adopted son and appointed

successorTraveling abroad and returns home after his

dad’s death, joins Antony, and sets off to fight Cassius and Brutus

Antony attempts to control his movements, but Octavius become an authoritative figure, paving the way to become ruler

J.C.’s Major Characters…

Casca: One of the conspirators.An official elected to represent the common

people of RomeResents Caesar’s ambitionRough, blunt in speech – tells Cassius and

Brutus how Antony offered the crown to Caesar 3 times and how Caesar declined each time

1st to stab Caesar

J.C.’s Major Characters…

Calphurnia: C’s wife. Invests in omensShe warns her husband against going to the

Senate – on the “Ides of March”, for she has a terrible nightmare(s) and reports many bad omens

J.C.’s Major Characters…

Portia: Brutus’ wifeDaughter of Cato – noble Roman, who sides

against CaesarShe wishes Brutus would talk to her more

when he is troubled, but he is reluctant to do so

J.C.’s Major Characters…

Flavius & Murellus(maruluss): 2 tribunesPunished for removing decorations from

Caesar’s statues during his parade

J.C.’s Major Characters…

Cicero: Roman senator – speaks at the parade of

Caesar and later dies

J.C.’s Major Characters…

Lepidus: 3rd member of Antony’s and Octavius’s

coalitionAntony does not respectOct, trust’s L’s loyalty

J.C.’s Major Characters…

Decius: Member of the conspiracy. Convinces Caesar that his wife misinterpreted

her nightmares and that no danger awaits himHe leads him into the hands of those that kill

him!

J.C.’s Major Characters…

“POWER CORRUPTS AND

ABSOLUTE POWER CORRUPTS

ABSOLUTELY”

You will be able to:• Read and understand Act I.i. of Julius Caesar

Homework:• Bring YOUR book to class everyday & enjoy

your weekend!

4/4/2014 T A R G E T S – 3rd hour

Establishes the main political conflict of the tragedy Main question:

Is Caesar a defender of manipulator of the people?

E X P O S I T I O N = characters and setting

J.C. Act I.i.

You will be able to:Correctly answer true/false questions to

establish your understanding of ethos, pathos, and logos

Analyze information about important characters in Shakespeare’s Julius Caesar

Homework: • Bring YOUR book to class everyday & enjoy

your weekend!

4/4/2014 T A R G E T S – 7th hour