the armstrong lie

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Armstrong Lie (SPC) Street, Online Marketing and Social Media Campaign

DMA: Los Angeles, New York City Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Street Marketing Campus Circle utliized its street team to distribute flyers and poster various

areas of Los Angeles and NYC to promote the film.

The Armstrong Lie Campaign Recap

Banner Ad – 228,000, 1,277 clicks • Trailer - 139 page views Dedicated Email– 24K+ sent, Opens – 2,733, Clicks – 359

Newsletter Banner Ad 4X – 24K+ emails, 2,840 page views, 45 clicks Sweepstakes – 716 page views, 355 entries

Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 437 page views • Online Calendar - 166 page views

The Armstrong Lie Related Page Views – 7,031 Total Clicks – 1,639

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Poster and Flyering in L.A. #1

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Poster and Flyering in NYC #1

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 228,000. Clicks – 1,277.

Dedicated Email

Delivered – 24,024 Opened – 2,733

Clicks – 359

Online Content

Page Views – 437 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 24,404 Opens – 2,840

Clicks – 49

Online Calendar

Post

Page Views – 166 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 139 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 716

Entries – 355 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers

Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,038 followers

Social Media Posts #3 Facebook – 6,485 likes Twitter – 3,038 followers