the alliance
Post on 18-Jan-2015
568 Views
Preview:
DESCRIPTION
TRANSCRIPT
THE ALLIANCE
MBA Institute
Charlotte Lagache EB2
14/10/2011
TABLE OF CONTENTS
Introduction
I-Presentation of the two firms
II-The Alliance
III-The goals of the Alliance
IV-Financial point of view
INTRODUCTION
Renault-Nissan is the first industrial partnership between Japan and France. These society was born to create sygerngies between the two firms; thanks to that they could performed themselves.
That was possible thanks to the two chairmen of Renault and Nissan: Mr Schweitzer and Mr Hanawa who are expected different performed way for the two compagnies.
I-PRESENTATION OF THE TWO FIRMS
Renault Nissan
Renault is the oldest automaker in France.
In 2010, the turnover of the firm was 38,971 billion €.
Their main sells are made in foreigners countries, that was not the case before the alliance.
Nissan is the second biggest automaker in Japan.
In 2009, the turover of Nissan was about 58,550 billion €.
The exportations of Nissan are now more than 75%.
II-THE ALLIANCE
The Alliance was conclude on march 1999. Renault has invested at the beginning
$5.4billion in Nissan for 36.8% of the compagny, and Nissan has invested €2.2billion for 15% of Renault compagny.
In 2001, the compagny sold a combined of 5 million automobiles.
The alliance share of the world market came to more than 9.2%, posistionning the alliance among the world’s top five automaker.
In 2010, they are now in the top three.
WHY THE ALLIANCE?
Just before the alliance, Renault was looking for a potential partner to create a balance in his sells. For Renault, his main market in in western Europe so they wish increase their sells in USA, and also in Asia.
Nissan had big financial difficulties and does not make profit anymore; they need deep changes, and a good partnership could help them in this way
THEN THE DEAL WAS MADE BETWEEN THE TWO COMPAGNIESTHIS MARCH OF 1999
COOPERATIONS AND SYNERGIES
The joint-venture RNPO Engineering Research in new technologies Production merged (the goal is to build
the cars of the two companies in the same 10 platforms)
Business cooperation Taking care of the good quality product Sharing of the good practices and the
best way to work in common
STRUCTUREDirectory desk
(responsable of the two societies)
Coordination desk
Steering comitees
Cross Compagny
Teams
Functional Task Teams
Task Teams (for a
particular question)
THE MEANING OF THE DIFFERENT GROUPS The Steering Committees: they are
created the principals purposes which will be presented to the directory desk
The CCTs: They prepare each month a report on their progress, they elaboate different way for futures synergies, new plan of purchasing, etc.
The FTT: They bring their valuations about the standart products, management, quality product, etc.
III-THE GOALS OF THE ALLIANCE
Increase their profit and performances To get a competitive level with the two
world’s giant automaker before Renault-Nissan which is Toyota and General Motors.
Improve their quality Improve their attractive level in
products and services Improve their technology Keep the culture and identity of the
two brands.
IV-FINANCIAL POINT OF VIEW Today, development of the synergies are not
optional anymore but obligatory. With the actual conjuncture it is good to get a
strengthen partnership. The Alliance constitutes a unique competitive
advantage in the world’s crisis sectors. Thanks to a multicultural management and a
shared experience, the Alliance is formed now of a welded team constituted from six Nissan collaborators, and five Renault collaborators.
The research group who make part of the alliance will permit to decrease the costs in about 115 million euro thanks to this common development.
THANKS FOR ATTENTION
We can wish for the future a well improving of their synergies, and the Alliance stay one the best world’s competitor.
SOURCES
http://www.info-financiere.fr/upload/CNS/2009/05/FCCNS019934_20090529.pdfhttp:// www.renault.comhttp://fr.wikipedia.org/wiki/Renault-Nissan
top related