the 5 keys to digital marketing - portland fashion institute · 9/30/2017  · •stupeflix...

The 5 Keys to Digital MarketingPromoting Your Brand Online

• Be Mobile Friendly• Know Onsite SEO• Practice Content Creation• Utilize Video• Good Content Promotion

Five Keys to Online Success

Being Mobile Friendly

& Onsite SEO

Mobile Friendly & Search Engine Optimized

Source: https://ThinkWithGoogle.com

Mobile Friendly & Search Engine Optimized

Source: https://ThinkWithGoogle.com

• Your website needs to load fast• Google recommends your website loading between 2-3 seconds

Mobile Friendly & Search Engine Optimized

Source: https://ThinkWithGoogle.com

• Your website needs to load fast• Otherwise your people will leave

Mobile Friendly & Search Engine Optimized

Source: https://ThinkWithGoogle.com

• Use a trusted website platform• Needs to be “responsive,” and load lightning fast!• Squarespace can launch a mobile friendly website in minutes

• Optimize Title & Meta tags• These tags are written and controlled by you!• Google and other search engines use them to categorize your site• The title and description appear in the search results

Mobile Friendly & Search Engine Optimized

Mobile Friendly & Search Engine Optimized

Platform Market Share % Active Sites

WordPress 58.8% 20,580,941

Joomla 6.5% 2,486,271

Drupal 4.8% 1,194,014

Blogger 2.5% 798,125

Magento 1.5% 501,036

TYPQ3 1.5% 425,730

Bitrix 1.4% 217,541

PrestaShop 1.3% 250,000+

Shopify 1.3% 201,900

Squarespace 1% 233,792

Source: WebsiteSetup.orghttps://websitesetup.org/popular-cms/

• How Fast is Your Website?• Pingdom:

• https://tools.pingdom.com/ • Google Mobile Speed Tester:

• https://testmysite.thinkwithgoogle.com

Mobile Friendly & Search Engine Optimized

Let’s discuss key takeaways

Mobile Friendly & Search Engine Optimized

Content Creation

• Write Pages & Posts Based on Keyword Popularity• Big Data is the Vehicle, Your Expertise is the Driver

• My Two Favorite Tools for Content Ideas• https://google.com/trends• https://www.thinkwithgoogle.com

Content Creation

Content Creation

• Content Examples...

Content Creation

• Content Examples...

Content Creation

• Content Examples...

• Content/Post Examples• Do you design jackets?

• 10 Ways to Wear Your Bomber Jacket in 2018• Do you design pants?

• Is 2018 the year of ripped jeans? Google users think so• Do you design rompers?

• Rompers, Jumpsuits, and Other gifts your Husband will never wear

Power Move! Add in unique photos and videos of your apparel in action

Content Creation

Let’s discuss key takeaways

Content Creation

Break Time!

Video

Video

• Tools for Creating Videos

Video

Your Phone!

• Tools for Creating Videos• Biteable• Animoto• Moovly• WeVideo• Stupeflix• Flixpress• Wideo

Video

• Places to Post video• Wistia• Vimeo• Dailymotion• Sproutvideo• Vidyard• Youtube• Your website• Facebook

Video

Let’s discuss key takeaways

Video

Promoting Your Content On Social

• My Favorite Visual Platforms • Instagram• Facebook• Pinterest• Twitter• Flickr• Tumblr

• If pinterest and Instagram had a baby, it would be tumblr

Power move: Use Buffer to streamline posts and gain useful analytics

Promoting Your Content On Social

1. Take Advantage of Videos

Facebook video posts per person increased by 75% in 2015. This means more people are viewing and sharing video content on Facebook than ever before.

Source: https://sproutsocial.com/insights/social-media-video-specs-guide/#facebook

Facebook Best Practices

2. Keep posts short and specific

Facebook Best Practices

● Link titles with more than 100 characters are cut off on Facebook Business Pages.

● 40-character Facebook posts receive 86% more engagement over others.

● 80-character Facebook posts receive 66% more engagement over others.

● Facebook posts asking questions between 100 to 119 characters drive more engagement

3. Let your timeline tell the story of your brand

• Write posts that give put a personality to your brand• Avoid sounding salesy in your posts

Facebook Best Practices

4. Know your target audience

Use Facebook Insights (or a 3rd party like Sprout Social), to gain valuable insights into the demographics of who is following your brand

Facebook Best Practices

5. Consider Quality over Quantity when posting

Buffer has a great article on how they 3x’d their Reach & Engagement by focusing on quality over quantity

Read More: https://blog.bufferapp.com/facebook-posting-strategy

Facebook Best Practices

1. Turn your visuals into Eye Candy

Instagram Best Practices

Photo by: Original Penguin

2. Use the ‘stories’ feature to your benefit

Doesn’t have to be in the moment, it’s OK to use a collection of photos from an event a day or two after

Stories are an effective and engaging way to communicate to your audience within 60 seconds

Instagram Best Practices

3. Post Regularly and During Optimal Times• Mondays & Thursdays tend to drive the most engagement• 3-4 pm typically drives lower engagement• Off hours are not off limits

Instagram Best Practices

4. Use Analytics• Track post performance, monitor trends, track comments, identify

influencers• Instagram has built in “insights”, however platforms like SproutSocial,

have more robust information

Instagram Best Practices

Break Time!

Full disclosure, Mad Fish Digital has a (business) crush on Buffer

The best practices on Pinterest are taken right from Buffer’s best practices. They are so good, there’s not point in pretending we came up with them.

I recommend you read their entire article on Pinterest here: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

1. Pin consistently at least 5x per week

• Space out your pins based on the intervals that you are able to pin

Source: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

“Don’t just show people your hiking boots, show them what they can do with your hiking boots”

- Pinterest Marketing Team

2. Apply for rich pins for your website or blog

• Rich Pins are a free feature• They add greater details to the pins (like twitter cards)• Five Types of Rich Pins

• Article pins include the headline, author, story description and link• Product pins include real-time pricing, availability and where to buy• Recipe pins include ingredients, cooking times and serving info• Movie pins include ratings, cast members and reviews• Place pins include an address, phone number and map

Source: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

3. Create “Pin it for Later” links

When sharing a new blog post to social media, you can give readers the option to “read-it-later.” They can then pin your blog post to a special “read-it-later” Pinterest board full of articles, giving your audience a new, easy way to catch up on your content.

Here’s how buffer did it.

1. After publishing a new article, buffer pinned an image from the new blog post2. They grabbed the URL for the Pin3. They shared this URL along with the blog post as a way to “Pin It for Later.”

Read more at: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

4. Design images at the ideal size

• Focus on vertical (long scrolling) imagery• Vertical Pins do the best

Pinterest’s business blog shares a lot of great strategies and tips in its videos and downloads. Here’s one that’s super interesting and actionable.

Source: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

5. Create and Pin images with text

Use image software like photoshop or Canva to add text to your photos

Source: https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

6. Write keyword-rich descriptions and boards

• People can find your content more easily if your board contains keywords• Use keywords or phrases that you often blog about

https://blog.bufferapp.com/pinterest-marketing-tips

Pinterest Best Practices

Let’s discuss key takeaways

Promoting Your Content On Social

Thank You!

Ben Herman Mad Fish Digital

Get in Touch

Facebook https://www.facebook.com/MadFishDigital

Twitter

@MadFishDigital

LinkedIn

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Pinterest

https://www.pinterest.com/madfishdigital/

Twitter

@ben_herman

LinkedIn

https://www.linkedin.com/in/benherman1/

Website

https://www.madfishdigital.com