the 4 c’s of a social media audit

1

4 C’S OF A

SOCIAL MEDIA AUDIT

Companies struggling with social media often find themselves in one or more of the following situations:

1. They have tried social media and abandoned it for whatever reason

2. They are doing it but are struggling to keep up

3. They don’t know where to start

So,

where should you start?

Do you have an idea of what a successful social media strategy looks like?

What constitutes a vibrant community?

How is your competition doing?

4 AREASworth focusing on to conduct a comprehensive social media audit!

#1 Content

Any social media initiative should begin with a content inventory

What format and quantity of content do you already have?

Next comes planning

What timeframe will your content plan be covering?

What content has to be developed?

#2 Conversation

Look for relevant conversations online to inform your strategy development

They are worth looking for because of the insights you can gain!

#3 Community

Be prepared for…

ACTIVE USERS

PASSIVE LISTENERS

and use this community dynamic to your advantage

Active users are the people you want to leverage to get your message out and amplified.

Collaborate with them!

HOWEVER

There is a risk that you will come across as trying to game the

system

UNLESS

you are transparent about who you approach and what you are asking of them

#4 Competition

Conduct a social audit of your competition

And use the same perspective:

• Content

• Conversation

• Community

1. Content

What kind of content are they sharing? What is the rhythm by which they distribute content? Are they adhering to any editorial themes? How far is their content travelling?

2. Conversation

What kind of engagement do they get? Are there key players that keep the conversation going? What is conversation volume like? How often are comments made? In what quantity?

3. Community

How active and extensive is their community? How vibrant is it? What drives that vibrancy? Who is doing the sharing and amplification?

With a comprehensive audit you can develop a well informed strategy. So when are you going to start?

For more on this topic see:http://www.steamfeed.com/4-cs-social-media-audit/

volterraconsulting.com

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