the 30 minute seo audit
Post on 14-Jul-2015
902 Views
Preview:
TRANSCRIPT
Portent, Inc. Your Name Presentation Name Month XX, 20XX The 30 Minute SEO Audit Ken Colborn Technical SEO Strategist
October 30, 2014 Version 1.0
About Portent We are a leading integrated internet marketing agency set in Seattle, serving world-wide clients We are 55+ strong Founded in 1996 (pre-Google) We rally around the definition of “Portent”: the forecast of something big on the horizon Admittedly, we are total nerds
With 19 years in the industry, you can trust our expertise.
Gree$ngs from the #smithtower
Our Approach It’s All Integrated
Infrastructure, analytics, and content are the foundation for your integrated marketing effort. These elements ensure the user experience is as close to perfect as possible. The channels are where their eyeballs and your content come together. We help brands reach their desired audiences through paid methods and also use technical and creative mastery to earn organic visits. We fully believe in nurturing your owned audience with killer content to keep them coming back.
PPC DISPLAY SOCIAL BLOG SEO CREATIVE
OWNED PAID EARNED
CONTENT
ANALYTICS
INFRASTRUCTURE
Channels
Elements
5+ Years of SEO 15+ Working on Websites Loves all things Analytics Rides a Unicycle
Ken Colborn
(illustration by @flashmurphy)
@kejaco
High level review to help diagnose some
common SEO problems
Portent Webinar The 30 Minute SEO Audit
What this is
What is Technical SEO?
Portent Webinar The 30 Minute SEO Audit
Making sure that
NOTHING on your site blocks search engines
HTTP Status codes
Portent Webinar The 30 Minute SEO Audit
302 Temporary Redirect • Not Good • Usually the default redirect • Change to 301 Redirect
HTTP Status codes
Portent Webinar The 30 Minute SEO Audit
404 Page Not Found • Usually Not Good • Redirect to the new version • Fix any links to these pages
HTTP Status codes
Portent Webinar The 30 Minute SEO Audit
500 Internal Server Error • Not Good • Alert Programmers
Meta Robots Tag
Portent Webinar The 30 Minute SEO Audit
noindex Disallow search engines from showing this page in results • Don’t use unless there is
a good reason
<meta name=“robots” content=“noindex”>
Meta Robots Tag
Portent Webinar The 30 Minute SEO Audit
nofollow Don’t follow any of the links on the page • Don’t use unless there is a
good reason
<meta name=“robots” content=“noindex,nofollow”>
Meta Robots Tag
Portent Webinar The 30 Minute SEO Audit
noodp noydir Don’t use description from DMOZ or Yahoo! directory • Not needed in most
instances
<meta name=“robots” content=“noodp,noydir”>
Robots.txt File
Portent Webinar The 30 Minute SEO Audit
Disallow Disallow search engines from showing this page in results • Pop-up Pages • Cart • Checkout • PPC Landing Pages
Disallow: /cgi-bin/
Robots.txt File
Portent Webinar The 30 Minute SEO Audit
Don’t Block: • CSS • JavaScript • Images
Disallow: /css/ Disallow: /js/ Disallow: /img/
z Same content, different URLs
http://www.rei.com/ http://www.rei.com/index.html http://www.rei.com/default.aspx http://www.rei.com/home
Duplicate Content
z How do you fix this?
Duplicate Content • Remove the pages • Block the pages • Suggest a default page
z How do you fix this?
Duplicate Content • Remove the pages • Block the pages • Suggest a default page
<link rel="canonical" href="http://www.rei.com/" />
Heading Hierarchy H1 – There can be only one
H2 – Multiple, Related to H1
H3 – Multiple, Related to H2
Portent Webinar The 30 Minute SEO Audit
Headings Example
Portent Webinar The 30 Minute SEO Audit
<h1>Cars</h1> <h2>American Cars</h2> <h3>Ford</h3> <h3>Chevrolet</h3> <h2>Japanese Cars</h2> <h3>Toyota</h3> <h3>Honda</h3>
Crawl the Site
Look at: • Title Tags • Meta Descriptions • Headings
Portent Webinar The 30 Minute SEO Audit
Crawl the Site
Are there any: • Duplicates • Missing Fields • Using the same
keywords
Portent Webinar The 30 Minute SEO Audit
z Look at the Title Tag
Title Tag: Bike Repairs, Bike Maintenance, Tune-Ups, Overhauls, Bike Shop Services at REI.
z Look at the Meta Description
Title Tag: Bike Repairs, Bike Maintenance, Tune-Ups, Overhauls, Bike Shop Services at REI.
Meta Description: Get bike tune-ups, repairs and fitting services at REI bike shops. From maintenance to major overhauls, our seasoned bike techs do it all.
z Look at the page content
Title Tag: Bike Repairs, Bike Maintenance, Tune-Ups, Overhauls, Bike Shop Services at REI.
Meta Description: Get bike tune-ups, repairs and fitting services at REI bike shops. From maintenance to major overhauls, our seasoned bike techs do it all.
Is the messaging consistent?
Title Tag: Bike Repairs, Bike Maintenance, Tune-Ups, Overhauls, Bike Shop Services at REI.
Meta Description: Get bike tune-ups, repairs and fitting services at REI bike shops. From maintenance to major overhauls, our seasoned bike techs do it all.
Are the keywords consistent?
Title Tag: Bike Repairs, Bike Maintenance, Tune-Ups, Overhauls, Bike Shop Services at REI.
Meta Description: Get bike tune-ups, repairs and fitting services at REI bike shops. From maintenance to major overhauls, our seasoned bike techs do it all.
UX Review
Portent Webinar The 30 Minute SEO Audit
• Clear headings • Easy to read • Clear user
pathways
You don’t have to beat everyone online,
just your competitors
Portent Webinar The 30 Minute SEO Audit
Check for Manual Penalties
Portent Webinar The 30 Minute SEO Audit
If you have Google Webmaster Tools:
Review Social Media Accounts
Portent Webinar The 30 Minute SEO Audit
Is the profile completely filled out?
Review Social Media Accounts
Portent Webinar The 30 Minute SEO Audit
Is the profile completely filled out?
Are they actively posting?
Prepared by
Ken Colborn Technical SEO Strategist @kejaco bit.ly/precor-local
Thank Portent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.576.3740
YOU.
Portent Webinar The 30 Minute SEO Audit
top related