the 2016 essential statistics to business and digital transformation

Curated by Sean Moffi0 @seanmoffi0 & Eric Weaver @weave

The 115+ Essen+al 2016 Sta+s+cs on:

Business & Digital Transforma+on Providing the Goods for Deeper & Faster Business Change via Accelera+ng Digital Maturity

Our Insight-‐filled, Data-‐based Special Sauce ▶  Variety & Credibility -‐ Dis8lled from 20 different reputable sources .

▶  Current -‐ All 2014, 2015 and 2016-‐based sta8s8cs.

▶  Holis+c -‐ Deals with business transforma8on from 12 key, relevant facets.

▶  Digitally-‐Savvy – Acknowledges the power of digital and technology to transform business in the connected age.

▶  Helpful – Designed to make the case for your digital transforma8on and any angle of opposi8on to change.

12 Facets of Business Transforma8on 1  Overall Business Transforma+on & Changing Business Models 2  Digital Transforma+on 3  Technology Transforma+on 4  Purpose, Vision & Strategy Transforma+on 5  Leadership & Governance Transforma+on 6  Opera+onal Transforma+on 7  Brand & Content Transforma+on 8  Customer Experience & Engagement Transforma+on 9  Talent Transforma+on 10  Culture Transforma+on 11  Innova+on Transforma+on 12  Futureproofing & Foresight

12 Business Transforma8on Facets 1  Overall Business Transforma+on & Impera+ves

2  Digital Transforma+on

3  Technology Transforma+on

4  Purpose, Vision & Strategy Transforma+on

5  Leadership & Governance Transforma+on

6  Brand & Content Transforma+on

7  Customer Experience & Engagement Transforma+on

8  Talent Transforma+on

9  Culture Transforma+on

10  Opera+onal Transforma+on

11  Innova+on Transforma+on

12  Futureproofing & Foresight Transforma+on

1. 1. Overall Business Transforma+on & Changing Business Models

Transforma)on Stat #1 -‐ Survival:

88% of the companies in the Fortune 500 from 1955 are gone.

Source: S&P

Transforma)on Stat #2 – Digital-‐fueled Expansion:

More than 3/4s of businesses expect to be compe+ng in a new segment of business over the

next 3 years. Source: Accenture

Transforma)on Stat #3 Transforma)on Drives Performance:

Digital transforma+on is expected to boost the bo\om line of companies by +50% over

the next 5 years. Source: McKinsey

Transforma)on Stat #4a Outside Threats:

74% of CEOs are concerned about new entrants disrup+ng

business models. Source: KPMG

Transforma)on Stat #4b Outside Threats:

54% of execu+ves believe their biggest future compe++on will be from other industries; only 29% believe from their same industry.

Source: IBM

Transforma)on Stat #5 New Economy Growth :

The digital economy is expected to grow at +10% per year, genera+ng $24 Trillion in commerce currently.

Source: Global Connected Index

Transforma)on Stat #6 Market Expansion:

86% of organiza+ons say that digital business has prompted them to enter, or consider entering, a new market.

Source: Accenture

Transforma)on Stat #7 Confidence Factor:

Only 25% of execu+ves report feeling confident on how to drive digital revenue streams and value

crea+on. Source: PwC

Transforma)on Stat #8 Connec)on & Scale:

7 out of 10 new business models will develop via some marriage of crowd shibs with technology.

Source: Gartner

Transforma)on Stat #9 Front-‐line Confidence:

71% of the front line employees of digitally immature companies

are not confident in their business direc+on.

Source: Deloi\e

Transforma)on Stat #10 Business Top Challenge:

The #1 challenge of digital transforma+on is developing new business models to cope with increased connec+vity and

engagement. Source: CIO Report

2. Digital Transforma+on

Transforma)on Stat #11 – Digital = Survival:

67% of execu+ves believe digital transforma+on is a ma\er of survival for their business.

Source: Cap Gemini

Transforma)on Stat #12 – Digital Legacy:

“Digital” is the main reason why half the companies have

disappeared from the Fortune 500 since 2000.

Source: Accenture

Transforma)on Stat #13 – Pervasiveness:

The +me people spend in digital each day has risen from 2.7 hours in 2008 to 6.0 hours in 2016 .

Source: Precog Digital

Transforma)on Stat #14 – Growth in Implementa)on:

The percentage of advanced digital transforma+on ini+a+ves will double by 2020, from 22% of

companies to 50%. Source: Forbes

Transforma)on Stat #15 – Digital is a Revenue Engine:

CEOs expect digital revenues to increase by 80% by 2020.

Source: Gartner

Transforma)on Stat #16 – Early Days Yet:

47% of companies haven’t started to embark on a digital transforma+on process yet.

Source: Progress

Transforma)on Stat #17– Lip Service:

62% of organiza+ons are in denial about the pace of their digital

transforma+on. Source: Loudhouse

Transforma)on Stat #18– Lacking Digital Help:

Only 34% of businesses report being very sa+sfied with their

digital vendors. Source: Accenture

Transforma)on Stat #19– Urgency:

Over half of execu+ves and 10 out of 13 industries an+cipate

massive digital disrup+on in their industry over the next 12 months.

Source: HBR

Transforma)on Stat #20– Pace & Redistribu)on of Wealth:

It has taken 20 years for the average Fortune 500 to reach

billion dollar valua+ons, it now takes digitally-‐enabled

startups 4 years. Source: World Economic Forum

3. Technology Transforma+on

Transforma)on Stat #21– External Factor Importance:

CEOs now rank technology factors as the biggest influence on their business, it was ranked 6th as

recently as 2004. Source: IBM

Transforma)on Stat #22– Investment:

Eight out of twelve future business investment areas are focused on implemen+ng new

technologies. Source: CMO Innova+on Trends

Transforma)on Stat #23– Personal Connec)on Explosion:

Connected Devices Per Person: 2003 – 0.08/person 2015 – 3.1/person 2020 – 6.6/person

Transforma)on Stat #24– Things Connec)on Explosion:

The level of connec+vity related to products, assets and processes will increase by 50% across all industry value chains this year.

Source: IDC

Transforma)on Stat #25– Paradox:

Despite expecta+ons that digital will influence close to half of sales by 2020, most execu+ves don’t factor “technology” as a major influence in business strategy.

Source: Forrester

Transforma)on Stat #26– Technology Enablement:

57% of organiza+ons say implemen+ng key digital

technologies is a cri+cal enabler to business.

Source: Accenture

Transforma)on Stat #27– Reputa)on Management:

90% of CEOs are changing the way they use technology to deliver on new stakeholder expecta+ons and demands.

Source: PwC

Transforma)on Stat #28– Expected Outcomes:

The top three benefits expected from technology transforma+on:

Produc+vity (83%) Innova+on (82%)

Cost Efficiencies (82%). Source: Accenture

Transforma)on Stat #29– Near Term Technologies:

The top 10 disrup+ve technologies believed to create

the most poten+al impact: ①  Mobile Internet ②  Automa+on of Knowledge Work ③  Internet of Things ④  Cloud/As a Service Technology ⑤  Robo+cs ⑥  Autonomous Vehicles ⑦  Next Genera+on Genomics ⑧  Energy Storage ⑨  3D Prin+ng ⑩  Advanced Materials.

Source: McKinsey

Transforma)on Stat #30–Technology Now Accessible:

The cost of technology has plummeted to allow for expanded

uses and applica+ons; Cost of DNA Sequencing:

$2.7B in 2000, now $1k in 2016 Solar Power:

$30 kwH in 1984 now $0.05 kwH in 2016 Drones:

$100k cost per unit in 2007, now $100 in 2016. Source: World Economic Forum/Precog Digital

4. Purpose, Vision & Strategy Transforma+on

Transforma)on Stat #31– Clear Strategy:

Only 27% of today’s businesses have a coherent digital strategy.

Source: Forrester

Transforma)on Stat #32– Biggest Impasse:

The majority of mainstream companies find the biggest

obstacles to digital transforma+on are “too many priori+es” and “lack

of strategy”. Source: Deloi\e

Transforma)on Stat #33– Change Failure:

60% of digital transforma+ons will not be able to scale because of lack of strategic architecture.

Source: IDC

Transforma)on Stat #34 – Wrong Target:

The key indicator of digital immature companies is they look to digital to increase efficiencies, not to drive customer experience,

topline growth or business transforma+on.

Source: Deloi\e

Transforma)on Stat #35 – Digital Leadership:

Only 11% of companies believe their digital strategy is excellent.

Source: Forrester

Transforma)on Stat #36 – Digital Prominence in Strategy:

67% of the Global 2000 will have digital transforma+on at the

centre of their corporate strategy by 2018

Source: IDC

Transforma)on Stat #37 – Digital Alignment:

Only 1 in 3 business leaders agree that their digital priori+es are fully aligned with the organiza+onal

priori+es. Source: Fujitsu

Transforma)on Stat #38 – Digital Strategy Implementa)on:

The second biggest challenge of digital transforma+on efforts is implemen+ng digital strategy

organiza+on-‐wide. Source: The CIO Report

Transforma)on Stat #39 – Guiding Purpose:

Companies with a strong sense of purpose cause people to believe they can stay ahead of industry

disrup+ons (83% agreement vs. 42% companies without strong purpose).

Source: Deloi\e

5. Leadership & Governance Transforma+on

Transforma)on Stat #40 – Board Area of Concern:

45% of companies say that digital disrup+on is not seen as worthy

of board-‐level a\en+on. Source: Digital Vortex

Transforma)on Stat #41 – Leadership-‐driven Growth:

78% of CEOs don’t believe their leaders are excellent at driving

growth. Source: Strategy&

Transforma)on Stat #42 C-‐Suite Cogni)ve Dissonance:

2/3rds of leaders believe they understand digital strategy, yet only 1/3 of their senior managers

agree. Source: Forrester

Transforma)on Stat #43 Governance:

52% of business leaders plan to increase new digital governance in

the next 12 months. Source: Accenture

Transforma)on Stat #44 Leaders as Role Models:

86% of CEOs believe it is crucial to champion digital technologies.

Source: PwC

Transforma)on Stat #45 Board Level Digital Radar:

Only 30% of boards are good at an+cipa+ng evolving technology

and market trends. Source: PwC

Transforma)on Stat #46 Senior Level Digital Radar:

Leadership understands technology and trends:

In digitally mature companies – 96% agree,

In digitally lagging companies – 7% agree.

Source: Deloi\e

Transforma)on Stat #47 Connected Networks:

The average CEO Linkedin connec+ons = 910,

The average LinkedIn member connec+ons = 394.

Source: Linkedin

Transforma)on Stat #48 Leadership Capabili)es:

Leadership has requisite skills to guide strategy:

Source: Deloi\e

6. Opera+onal Transforma+on

Transforma)on Stat #49 Implementa)on Success:

Of companies making progress on digital transforma+on, only a third

say they are on schedule. Source: Tech Validate

Transforma)on Stat #50 Digital Readiness:

Only 26% of companies are completely ready to execute

digital strategies. Source: Accenture

Transforma)on Stat #51 Digital Integra)on:

70% of execu+ves have started digital transforma+on of their

supply chains. Source: Cap Gemini

Transforma)on Stat #52 Digital Outsourcing:

88% of firms are using third party providers for at least one component of their digital transforma+on work.

Source: Accenture

Transforma)on Stat #53 Digital Business Processes:

Only 14% of organiza+ons have completely digi+zed business

processes Source: IDC

Transforma)on Stat #54 Digital Big Picture:

Execu+ves believe they are, at best, 25% toward realizing the

end state of their vision for digital programs.

Source: eMarketer

Transforma)on Stat #55 Resource Deployment:

Company is deploying the right digital resources and skills:

Source: Deloi\e

Transforma)on Stat #56 Digital Failure:

Nearly 60% of projects aimed at business transforma+on do not

meet their objec+ves. Source: IBM

Transforma)on Stat #57 Digital Runway:

The average amount of +me it takes for an incumbent

organiza+on to be disrupted is 3.1 years;

62% of execu+ves believe they are falling behind.

Source: Digital Vortex/Fujitsu

7. Brand & Content Transforma+on

Transforma)on Stat #58 Differen)a)on:

Only 5% of organiza+ons believe they have mastered digital to the point of differen+a+on from

compe+tors. Source: Digital Vortex/Fujitsu

Transforma)on Stat #59 Marke)ng Influence:

Two-‐thirds of CMOs recognize the need to infuse a digital focus across the organiza+on, only 7% believe they are succeeding.

Source: Accenture

Transforma)on Stat #60 Brand Valua)on:

In our current connected age, 84% of a company is made up of intangible assets (essen+ally the brand), it was only 17% in 1975.

Source: S&P 500

Transforma)on Stat #61 Digital Brand Resistance:

38% of people have used digital ad blocking sobware.

Source: Adobe

Transforma)on Stat #62 Digital Brand Aden)on:

A\en+on span in digital is 8 seconds, down from 12 seconds in early ‘00s and now less than a

goldfish . Source: Microsob

Transforma)on Stat #63 Digital Brand Trust:

The three most trusted sources in the digital age are: other trusted

people, online op+on and editorial.

Source: Nielsen

Transforma)on Stat #64 Digital Brand Storytelling:

73% of today’s digital customer believe brands should tell stories

not sell stuff. Source: Edelman Berland

Transforma)on Stat #65 Digital Cluder:

Digital content output per brand is up 35%, however average engagement is down 16%.

Source: Track Maven

Transforma)on Stat #66 Digital Media Budgets:

Digital ad spending will eclipse TV ad spending in 2018.

Source: PwC

Transforma)on Stat #67 Digital Marke)ng Focus:

Digital marke+ng ini+a+ves currently believed to have the

biggest impact: ① Marke+ng Automa+on ②  Content Marke+ng ③  Big Data ④ Mobile Marke+ng ⑤  Conversion Rate Genera+on

Source: CMO Council

Transforma)on Stat #68 Marke)ng Time Alloca)on:

60% of marketer’s +me is currently allocated to digital

marke+ng ac+vi+es:

Source: Smart Insights

Transforma)on Stat #69 Pace of Brand Change:

Two-‐thirds of CMOs find it difficult to keep up with the pace of technology and marketplace

change.

Source: Forrester

Transforma)on Stat #70 Brand Digital Content Engagement:

Marketers who priori0ze blogging are 13x more likely to achieve a posi0ve ROI on their efforts.

Source: Hubspot

8. Customer Experience & Content Transforma+on

Transforma)on Stat #71 Customer Influences:

Number of online content pieces/influences before consumers make a

purchase – 18. Source: Google

Transforma)on Stat #72 Customer Planning:

79% of companies have not mapped out the customer journey and digital

touchpoints. Source: Al+meter

Transforma)on Stat #73 Media Mismatch:

Percentage of consumer’s media 0me that is digital – 48%,

percentage of media spend that is digital – 32%.

Source: precog Digital

Transforma)on Stat #74 Customer Experience Planning:

63% of organiza0ons plan to improve their online customer

experience this year. Source: Accenture

Transforma)on Stat #75 Customer In)macy:

88% of business leaders know they need to get closer to the customer.

Source: McKinsey

Transforma)on Stat #76 Customer Engagement Value:

Highly engaged customer’s loyalty, value, advocacy and upsellability –

2X, 3X, 4X & 6X vs. regular customers.

Source: Rose\a

Transforma)on Stat #76 Customer Experience Success Factors:

“Internal Talent” and “Customer Experience Strategy” are the most

important success factors for customer experience mastery.

Source: HBR

Transforma)on Stat #77 Customer Experience Importance:

The most exci0ng element of digital transforma0on is op0mizing the

customer experience. Source: econsultancy

Transforma)on Stat #78 Digital Customer Service:

66% of people/customers will avoid live confronta0on where possible, 50% believe they can be]er express

themselves online. Source: Trust Pilot

Transforma)on Stat #79 Customer Experience Priority:

89% of companies expect to compete mostly on the basis of customer experience, versus 36%

four years ago. Source: Gartner

9. Talent Transforma+on

Transforma)on Stat #80 Digital Talent Pool:

27% of digital leaders rate technology skills to be their biggest

pain point. Source: Forrester

Transforma)on Stat #81 Digital Talent Pool:

44% of execu0ves say knowing how digital technologies can impact

current business processes/models is the biggest missing organiza0onal

skill. Source: MIT Sloan

Transforma)on Stat #82 Fluid Workforce:

Percentage of workforce that considers themselves “freelance/

independent”: 2005 – 24% 2020 – 40%.

Transforma)on Stat #83 Human Resource Gaps:

Only 20% of business leaders believe their HR func0on is enabling them to

digitally transform. Source: Russell Reynolds

Transforma)on Stat #83 Talent/Tech Aspira)ons:

88% of technology professionals expect increased employee

produc0vity from digital technology. Source: Tech Validate

Transforma)on Stat #84 Work Automa)on:

By 2018, 20% of all workers will use automated assisted technology to make decisions and get work done.

Source: IDC

Transforma)on Stat #85 Employee Experience:

87% of businesses expect digital transforma0on to have a posi0ve

impact on the employee experience. Source: Apigee

Transforma)on Stat #86 Digital Accountability:

28% of digital teams now operate as standalone groups inside companies with their own headcount, budget

and strategic voice. Source: Forrester

Transforma)on Stat #86 Digital Transforma)on Skills:

Only 17% of companies say they hire employees with the right digital

transforma0on skills. Source: SAP

Transforma)on Stat #87 Digital Top Talent Sets:

Digital leaders rate usability, customer experience and crea0ve skills as the hardest skills to recruit

for. Source: Forrester

Transforma)on Stat #88 Talent Impact on Digital Transforma)on:

The third most important challenge of implemen0ng digital technology is recrui0ng talent with the right digital

skills. Source: Fujitsu

Transforma)on Stat #89 Talent Impact on Digital Transforma)on:

78% say be]er alignment of IT and marke0ng is required to deliver

digital transforma0on. Source: Progress

10. Culture Transforma+on

Transforma)on Stat #90 Employee Engagement:

33% of employees are engaged in their work, but 17% are ac0vely

disengaged. Source: Gallup

Transforma)on Stat #91 Cultural Enabler:

54% of business leaders say fostering a culture of innova0on is a cri0cal

enabler of digital business. Source: Forrester

Transforma)on Stat #92 Cross Silo Digital :

70% of siloed digital transforma0on efforts will fail based on lack of:

collabora0on, integra0on, sourcing and project management .

Source: IDC

Transforma)on Stat #93 Employee Network Poten)al:

Employees have 10X more followers collec0vely than their corporate

social media accounts. Source: LinkedIn

Transforma)on Stat #94 CDOs on the Rise:

Number of Chief Digital Officers in Companies:

2007 – 5 2015 – 2,000 2,020 – 15,000

Transforma)on Stat #95 Digital Recruitment Impact:

“It is important for me to work in a digitally-‐enabled organiza0on and

leader” – 81% agree. Source: Deloi\e

Transforma)on Stat #96 Digital Cultural Impact:

91% believe that digital technology can radically transform how people

work; only 43% of employees are currently sa0sfied with their company’s digital

setup. Source: Deloi\e

Transforma)on Stat #97 Digital End Game:

82% of business leaders expect to be a digital business 3 years from now.

Source: Accenture

Transforma)on Stat #97 Employee Sa)sfac)on:

Employees at companies that promote digital engagement (vs other companies):

27% happier 20% more likely to stay 40% more likely to believe in their company.

Source: Chief Marketer

Transforma)on Stat #98 Many Stakeholders:

More than 2/3rds of technology spending is now coming from

budgets outside IT. Source: PwC

Transforma)on Stat #99 Triumphing Company Culture:

The greatest antagonist to company change via digital is cultural –

97% believe addressing this aspect is important.

Source: Al+meter

11. Innova+on Transforma+on

Transforma)on Stat #100 Digital Innova)on Leadership Void :

Just 7% of execu0ves say their IT department is playing a leadership role in iden0fying opportuni0es for digital innova0on, but 35% believe it

should. Source: SAP

Transforma)on Stat #101 Innova)on Bandwidth:

43% of execu0ves believe the #1 innova0on hurdle is too much 0me

spent firefigh0ng. Source: CMO Innova+on Trends

Transforma)on Stat #102 – Innova)on Direc)on

66% of companies don’t have well-‐iden+fied innova+on

strategies. Source: Accenture

Transforma)on Stat #103 – Experimenta)on Culture:

“Fail Fast/Fail Quickly” Company Risk Appe+te:

56% in digitally mature companies 10% in digitally lagging companies

Source: Deloi\e

Transforma)on Stat #104 – Innova)on Bodom Line:

Five year growth rate of companies:

84% for innova0ve companies 28% for mainstream companies

Source: Bain

Transforma)on Stat #105 – Digital Driver of Innova)on:

Digital efforts access valuable info and insights for innova+on: 85% in digitally mature companies 35% in digitally lagging companies.

Source: Deloi\e

Transforma)on Stat #106 – Innova)on Resourcing:

86% of execu+ves recognize the need to change their innova+on

capacity. Source: PwC

Transforma)on Stat #107 – Innova)on Partnerships:

89% of businesses are planning to improve partnerships with

external startups and accelerators in order to drive innova+on.

Source: Forrester

Transforma)on Stat #108 – Innova)on Accelera)on:

67% believe partnering or buying a digitally-‐advanced organiza+on is a viable strategy for affec+ng

digital innova+on. Source: Forrester

Transforma)on Stat #109 – Innova)on Accelera)on:

80 percent of digitally transforming organiza+ons will incorporate collec+ve genius and crowdsourcing into their projects

as a regular prac+ce. Source: IDC

12. Futureproofing & Foresight

Transforma)on Stat #110 – Digital Disrup)on:

Digital disrup+on will replace 4 out of 10 incumbent companies

over the next 5 years. Source: Cisco Digital Vortex

Average lifespan of companies will be 9 in 2020, used to be 61

back in 1960. Source: precog Digital

Half of people do not expect to be using cash five years from now.

Source: Starcom

Transforma)on Stat #113 – Internet Explosion:

Global Internet Users: 1.6B users in 2008, 3.5B users in 2016.

Transforma)on Stat #114 – Mobile Explosion:

Mobile Subscrip+ons: 2008: 4.0B mobile subscrip+ons, 2016: 8.0B mobile subscrip+ons.

Transforma)on Stat #115 – Social Media Explosion:

Facebook Users: 2008: 0.1B members, 2016: 1.8B members.

Transforma)on Stat #116 –eCommerce Explosion:

B2C eCommerce: 2008: $0.4T 2016: $1.9T.

Transforma)on Stat #117 –Life at Internet Speeds:

Global Fixed Broadband/Mobile Internet Speeds:

2010: 7.0/1.5 MB/s 2020: 50.0/12.5 MB/s.

Transforma)on Stat #119 –Predic)ve Forecas)ng:

What func+ons and processes will be impacted most by advanced

analy+cs – 91% agree Forecas+ng and Planning.

Source: Consumer Goods Technology Report

We are a business transforma+on company focused on advancing our clients’ digital maturity. We provide clarity in digital strategy and op+ons, fill digital skills’ talent & customer experience gaps, and guide the organiza+onal change required to iden+fy and survive disrup+on. 50 years’ combined experience transforming global brands, plus our global advisors and partner network. Offices in Toronto and Sea\le.

ABOUT US Precog Digital

WHAT WE DO Transform your Digital Now. Accelerate your Digital Future.

DIGITAL TROUBLESHOOTING

COMPETITIVE ADVANTAGE

CUSTOMER EXPERIENCE

TALENT & TRANSFORMATION

FUTUREPROOFING

SCRATCH ITCHES

Vendor management; process improvement;

digital strategies; measurement & KPIs

TAKE BACK LOST GROUND

Compe++ve audits; Internal & external

strategies; storytelling; automa+on

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Engagement strategies; CX strategies; agile content crea+on; customer data architecture

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Agency transforma+on; retained talent search; interim Chief Digital

Officer

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futureproofing

Some of the brands we’ve transformed

SEAN MOFFITT Partner (Toronto) +1 416 458 2818

sean@precog.digital

Wikibrands Managing Director

Former CMO, Diageo/VP Marke+ng -‐ Molson Coors

Former Procter & Gamble , Laba\, Universal McCann

Author of “Wikibrands” (McGraw-‐Hill)

Execu+ve Counsel – MaRSDD, CSW2, Be\er Ventures

Global digital thought leader across 12 new economy interest areas

Precog Digital Principals We’ve Been There -‐ Our Experience.

ERIC WEAVER Partner (Sea-le) +1 206 234 9328

eric@precog.digital

Former Chief Social Officer, IPG Mediabrands EMEA

Former AKQA, Possible, Edelman Digital, Y&R, DDB

80 major brands over 26 years

Over 140 business and digital client experiences.

www.precog.digital

We accelerate your digital maturity.

@seanmoffiZ @weave

the 2016 essential statistics to business and digital transformation

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