the 14 touches (of guest interaction) with bill bullard inn at occidental of sonoma wine country inn...
Post on 31-Mar-2015
216 Views
Preview:
TRANSCRIPT
The 14 Touches The 14 Touches (of Guest Interaction)(of Guest Interaction)
with Bill Bullardwith Bill Bullard
Inn at Occidental of Sonoma Wine CountryInn at Occidental of Sonoma Wine Country
CABBICABBI
Bullard PartnersBullard Partners
Slides available at Slides available at
www.bullardpartners.comwww.bullardpartners.com
Proactive ApproachProactive Approach
The Rule of FivesThe Rule of Fives
Time vs. MoneyTime vs. Money
Rule of FivesRule of Fives
When you are asked the same When you are asked the same
question five timesquestion five times
OROR
You repeat the same guest taskYou repeat the same guest task
five timesfive times
Time vs. MoneyTime vs. Money
People’s Free Time is now more ValuablePeople’s Free Time is now more Valuable
$
WebsiteWebsite
SpecialsSpecials
ActivitiesActivities
Room AmenitiesRoom Amenities
AvailabilityAvailability
11stst Guest Guest
InteractionInteraction
Phone/Online Phone/Online ReservationsReservations
22ndnd Guest Interaction Guest InteractionArrival TimeArrival Time
Special NeedsSpecial Needs
Dinner ReservationsDinner Reservations
Activity ReservationsActivity Reservations
Extras (e.g. Spa, Wine, Extras (e.g. Spa, Wine,
Flowers)Flowers)
ConfirmationConfirmation 33rdrd Guest Interaction Guest Interaction
Written or EmailWritten or Email
ConfirmationConfirmation
Mention Activities requiring Mention Activities requiring
ReservationsReservations
Extras – Separate EnclosureExtras – Separate Enclosure
Pre-Arrival EmailPre-Arrival Email 44thth Guest Interaction Guest Interaction
Looking forward to your stayLooking forward to your stay
Reminder about Dinner Reservations with LinksReminder about Dinner Reservations with Links
Reminder about Activities requiring Reminder about Activities requiring
Reservations with LinksReservations with Links
Links to Weather websiteLinks to Weather website
Things not to Pack Things not to Pack (e.g. Hairdryer, Robe, Slippers)(e.g. Hairdryer, Robe, Slippers)
Things to Pack Things to Pack (e.g. Laptop, Cell Phone, Light Jacket)(e.g. Laptop, Cell Phone, Light Jacket)
Extras AvailableExtras Available
ArrivalArrival 55thth Guest Interaction Guest Interaction
Hand Guest all Reservation Hand Guest all Reservation
CardsCards
– include Directions, Phone, include Directions, Phone,
AddressAddress
Late Check-in BoxesLate Check-in Boxes
Late Check-inLate Check-in
Room InformationRoom Information 66thth Guest Interaction Guest Interaction
Inspect Rooms before Check-in TimeInspect Rooms before Check-in Time Welcome Note (by hand)Welcome Note (by hand)
Guests don’t listen during check-inGuests don’t listen during check-in Guest DirectoryGuest Directory Signs (pros/cons)Signs (pros/cons)
– Place Info Card visible with Important DetailsPlace Info Card visible with Important Details
e.g. Breakfast, Smoking, Check-out, Turn-downe.g. Breakfast, Smoking, Check-out, Turn-down Comment CardComment Card PostcardsPostcards LetterheadLetterhead Forgotten AmenitiesForgotten Amenities Note Under the Bed/Over ArmoireNote Under the Bed/Over Armoire
Guest ResourcesGuest Resources 77thth Guest Interaction Guest Interaction
Internet Access, Internet Access,
wired/wirelesswired/wireless
Guest Computer Guest Computer (Facebook (Facebook
Fan?)Fan?)
Press BinderPress Binder
Brochure RackBrochure Rack
Evening ReceptionEvening Reception88thth Guest Interaction Guest Interaction
InteractionInteraction
Hosted EventHosted Event
Offer Dinner Menus and Offer Dinner Menus and
RecommendationsRecommendations
Discuss Plans for next day(s)Discuss Plans for next day(s)
Provide Map and Activity PamphletsProvide Map and Activity Pamphlets
Offer Personal Touch and InsightOffer Personal Touch and Insight
Return from DinnerReturn from Dinner99thth Guest Interaction Guest Interaction
Provide Place to Deposit Comment Provide Place to Deposit Comment
CardsCards
Sweet DreamsSweet Dreams
Tomorrow’s Weather info Posted or Tomorrow’s Weather info Posted or
Slipped under Room DoorSlipped under Room Door
BreakfastBreakfast 1010thth Guest Interaction Guest Interaction
Confirm PlansConfirm Plans
Answer Additional QuestionsAnswer Additional Questions
Fail-Safe for Missed GuestsFail-Safe for Missed Guests
Provide RecipesProvide Recipes
Check OutCheck Out 1111thth Guest Interaction Guest Interaction
Ask about StayAsk about Stay
Ask about any QuestionsAsk about any Questions
Hand out Association Hand out Association
MaterialMaterial
Thank YouThank You 1212thth Guest Interaction Guest Interaction
Approximately Two Weeks LaterApproximately Two Weeks Later
Send Card and GiftSend Card and Gift– Picture MagnetPicture Magnet– Tea BagTea Bag
Repeat Guest ProgramRepeat Guest ProgramResponse to Comment CardResponse to Comment CardAsk for Online ReviewsAsk for Online Reviews
– e.g. TripAdvisor.come.g. TripAdvisor.com
SurveySurvey 1313thth Guest Interaction Guest Interaction
Send Guests Online SurveySend Guests Online Survey
(e.g. surveymonkey.com)(e.g. surveymonkey.com)
– Ask Questions about the stayAsk Questions about the stay
– Ask Questions about improvements Ask Questions about improvements
that you are consideringthat you are considering
Include Contest for Free Stay to Include Contest for Free Stay to
Create InterestCreate Interest
Emails and PostcardsEmails and Postcards 1414thth Guest Interaction Guest Interaction
““Touch” Guests on a Regular BasisTouch” Guests on a Regular Basis
Provide Value within the Email Provide Value within the Email
Newsletter (Quality over Quantity)Newsletter (Quality over Quantity)
Offer Spur-of-the-Moment Specials Offer Spur-of-the-Moment Specials
to Driving-distance Guests onlyto Driving-distance Guests only
Reading SourcesReading Sources
Ultimate ServiceUltimate Service – The Complete Handbook to – The Complete Handbook to
the World of the Concierge, Holly Stiel the World of the Concierge, Holly Stiel
Thank You Very MuchThank You Very Much – A book for anyone – A book for anyone
who has ever said “May I help You?”, Holly Stielwho has ever said “May I help You?”, Holly Stiel
Positively Outrageous ServicePositively Outrageous Service, T. Scott , T. Scott
GrossGross
The Diamond CutterThe Diamond Cutter – The Buddha on – The Buddha on
Strategies for Managing Your Business and Your Strategies for Managing Your Business and Your
Life, Geshe Michael RoachLife, Geshe Michael Roach
Go Implement!Go Implement!(but take small bites)(but take small bites)
““All I do is put out fires all day All I do is put out fires all day long”long”
That’s My That’s My (other) (other) Job!Job!
The 14 Touches The 14 Touches (of Guest Interaction)(of Guest Interaction)
with Bill Bullardwith Bill Bullard
Inn at Occidental of Sonoma Wine CountryInn at Occidental of Sonoma Wine Country
CABBICABBI
Bullard PartnersBullard Partners
Slides available at Slides available at
www.bullardpartners.comwww.bullardpartners.com
top related