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CANADIANCO
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Reaching MORE RENOVATION
CONTRACTORS than any other
business publication in Canada
75,000+READERS 16,500
E-NEWSRECIPIENTS
2016 MEDIA KITONLINE + PRINT
MEET
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96.7% of readers rank our overall quality from Good to Excellent
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Rob KociPublisherrkoci@canadiancontractor.caRob was the founding editor of Canadian Contractor, an idea he thought of during his many years as a renovation contractor, framer and carpenter. Since moving to the business side of the magazine in 2012, Rob has also found time to lecture in construction project management at George Brown College and has also appeared on TV as one of the judges and co-hosts of the Discovery Channel Canada reality show Blood, Sweat and Tools.
Steve PayneEditorspayne@canadiancontractor.caSteve was the publisher of Canadian Contractor when the magazine launched in 2000. He got his first experience working on residential renovations while studying civil engineering at Ryerson University, before moving into commercial construction as an estimator. He later worked as a college/university textbook editor. He has worked in both the ad sales and editorial sides of the Canadian magazine industry since 1995.
Steve MaxwellContributing Editorsteve@stevemaxwell.ca
Steve is known to the public as “Canada’s Handiest Man,” thanks to his many syndicated newspaper, magazine, online and broadcast appearances on the topic of home improvements. He joined Canadian Contractor in 2000 as our tools editor, and is now the editor of our popular “Stuff We Like” section – as well as editing our sister publication, Pro Painter. Steve writes and builds every day on and around his family homestead on Manitoulin Island, Ontario.
John BleasbyContributing Editorjohn@canadiancontractor.ca
John joined Canadian Contractor in 2014 when he began blogging his experiences building a new home as his own contractor. A former commercial pilot, John brings to both our print and on-line editions a wide variety of experiences as a business owner, financial expert and freelance journalist.
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Half our readers pass their copy of Canadian Contractor to others
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JANUARY/FEBRUARYCover Story: RenoFocus Report - Elite renovators and homebuilders share their secrets
Business Feature: How to Write a Business Plan
Structural Feature: Choosing the Correct Fastener
Finishing Feature: Three Ways to Design a Kitchen
Space Close: Dec. 30Material Due: Jan. 4Mail Date: Jan. 27
MARCH/APRIL Cover Story: What We Make - Canadian Contractor 8th Annual Salary Survey
Business Feature: The Art of Project Management
Structural Feature: Building With ICFs
Finishing Feature: Flooring Options Beyond Hardwood
Space Close: Feb. 22Material Due: Feb. 29Mail Date: Mar. 24
MAY/JUNE Cover Story: The Building Envelope Issue – Membranes, Insulation and Cladding
Business Feature: Contractor Software
Structural Feature: Controlling Moisture
Finishing Feature: Deck Designs that Set You Apart
Space Close: Apr. 19Material Due: Apr. 26Mail Date: May 19
JULY/AUGUSTCover Story: The Money Issue - Financial Management for Contractors
Business Feature: The Art of Selling
Structural Feature: Building With Steel
Finishing Feature: Painting and Decorating
Space Close: June 21Material Due: June 28Mail Date: July 21
SEPTEMBER/OCTOBERCover Story: Power Tools That Pay For Themselves
Business Feature: The Art of Negotiating
Structural Feature: Innovations in Insulation
Finishing Feature: Architectural Hardware
Space Close: Aug. 24Material Due: Aug. 31Mail Date: Sept. 22
NOVEMBER/DECEMBERCover Story: Better Wheels Issue – New Trucks & Vans
Business Feature: The Bulletproof Contract
Finishing Feature: Basement Renovations
Structural Feature: Proper Timber Framing
Space Close: Oct. 25Material Due: Nov. 1Mail Date: Nov. 24
ALL ISSUESINCLUDE:
• Maxwell’s “Stuff We Like”• Creative Eye• Voices (collected from canadiancontractor.ca)
CIR
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46% of readers use Canadian Contractor to help make purchasing decisions
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• 67% request rate!No one else comes close
• 75,000+ print readershipAn average of 2.5 contractors read every issue of 30,012 audited circulation
• 16,500 e-news recipientsEvery single one of which is CASL-compliant
• 95% of our readers buy your products!19 out of 20 of our surveyed contractor readers say they have direct purchasing influence within their companies
Qualified Copies %
Average Print Circulation* ....................................30,054
Ontario 12,422 41
The Prairies 6,117 20
British Columbia 4,643 15
Quebec 4,658 16
Atlantic Provinces 1,976 7
Territories/International 238 1
TOTAL 30,054 100
Region
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canadian
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Smart Tech KitchensDesigners Talk Trendspage 22
LEED Platinum ConstructionVancouver’s North Shorepage 36
90 Day
ChallengeTake Our
page 18
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Ottawa RenovatorCase Studypage 34
Steve Maxwell’sLiving Atticspage 49
Mike Holmes’Ten Percent ‘Bullsh*t’page 12
The
BIGISSUE
OUR SEVENTH ANNUALSALARY SURVEY
$MONEY
CON4 MarApr 2015.indd 1 15-09-30 10:37 AM
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The Price is RightSmart Bidding for Renovatorspage 18
Contractor UniversityMike Draper on Depositspage 34
Crazy Scot ?
Who is this
alec caldwellCanadian Association of Renovators and Home Services(CARAHS)
and what is he
doing on your job site?page 26
MAY JUNE PKG.indd 1 15-09-30 10:57 AM
canadian
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7 Deadly Sins of Reno SalesContractor U, Mike Draperpage 20
If You Have To AskYou Can’t Afford Itpage 24
Sanding and MaskingOutdoor Wood Surfacespage 49
eyegoes to Winnipeg -
to the River House
CReATIVe
* Alliance for Audited Media Circulation Statement, June 30, 2015
ON
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Just under half our print readers have visited Canadiancontractor.ca
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Canadiancontractor.ca
The most active website in Canada for renovation contractors generates 42,000 impressions per month. Reach an engaged, active, opinionated community of renovation contractors and custom home builders.
Website activity*
Average page views per month ...................................................... 46,913Average unique visitors .................................................................. 16,902Average time on site ...................................................................... 3 minutesNewsletter subscription list .......................................................... 16,500Newsletter ...................................................................................... 2 per week
*Source: Google Analytics July 2015
Leaderboard Big Box
Leaderboard
BigBox
BigBox
• Five-rotation ROS leader board• 728 x 90, max file size30k, GIF/JPG/SWF• $1,000 per month
• Two, five-rotation ROS Big Box ads• 300 x 250 Maximum file size 30k,GIF/JPG/SWF• $800 per month
www.canadiancontractor.ca
PR
INT
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88% of readers that read other publications read Canadian Contractor more
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Canadian Contractor MagazineFour Colour Rates (Canadian Dollars, Net)
Full page $8,140 $9,158 $10,175
1/2 page $4,884 $5,495 $6,105
1/3 page $4,070 $4,579 $5,088
1/4 page $2,686 $3,022 $3,558
6 Times 3 Times 1 Time
Print Specifications upon request. Please email rkoci@canadiancontractor.caInserts, outserts, overcovers and other special advertising features arequoted and specified upon request.
AD FILE SUBMISSION: annexnorth.loadingdock.ca
For more information contact:Rob Koci, Publisher • rkoci@canadiancontractor.ca
DPS: must be supplied as 2-separate Page, 4C files
(Left & Right).
Full Page Bleed9.25” x 11”
Full Page Trim9” x 10.75”
Full Page Safe Area8.5” x 10.25”
Ad sizes
Half Page Vertical4” x 10”
Half Page Island5.25” x 7.5”
One Third Vertical2.125” x 10”
Quarter Page3.5” x 4.5”
Half Page Horizontal Bleed9.25” x 5.5”
Half Page Trim9” x 5.25”
Half Page Horizontal Safe Area7.75” x 5”
NEW
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95% of Canadian Contractor readers have purchasing influence
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Contractor Weekly and Contractor Voices
Distributed to over 16,500 readersacross CanadaRatesTop Big Box $1,000Btm Big Box $800Text Ad $400(frequency discounts available)
Stuff We Like NewsletterEach box ad includes space forone 160 x 160 image, 75 words
of text and a live URL link: $995Or you can buy an entire
newsletter for your company’sproducts exclusively with a live
URL link for each of up to 12products. $7,950 - sent out once
a month.
Big Box• There are two big box positions• 300 x 250, maximum file size 30k, GIF/JPG
Text Ad• There is one text ad position in each
newsletter with room for 75 words and one image
TopBigBox
BottomBigBox
Text Ad
Maybe you should ask themRenoFocus gives you the opportunity to speak with 32 engaged, highly successful contractors who represent the cream of the crop in residential renovation and custom homebuilding in Canada.
Dec. 5-6, 2016Germaine Hotel on Maple Leaf Square
Toronto
MARKET RESEARCH OPPORTUNITY
What do your customers really think about your product? Your brand? You?
Canadian Contractor renovators and homebuilders are among the most successful contractors in the country.We will be choosing the best 32 from the hundreds that are applying right now to be a part of RenoFocus.WE WILL BE LOOKING FOR CONTRACTORS WHO ARE: • Influential in their cities (members of their local homebuilder association or BIA)• Grossing more than $1 million of business income per year (estimated over $10 million of material purchasing power)• Key decision makers in their businesses and communities• More than 20 years in the business
As a RenoFocus sponsor, you’ll get:• Four hours of quality time with our select group of contractors in four 1-hour sessions• Your brand on all our pre-event promotion• Editorial coverage in the Jan/Feb issue of Canadian Contractor• 2 E-blasts to our 16,500 CASL compliant digital readers• Three questions on a pre event survey to our 16,500 digital readers• Exclusivity for your brand in your category
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