thailand ict review 2014

Thailand ICT Review 2014

Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute6 February 2015

Agenda

Internet Usage

Mobile & Broadband Subcribers

ICT Market in Thailand

E-Commerce

ICT Opportunities in Thailand

Population: 67.01 million

GDP: $387.25 Billion

GDP per Capita $3,437.84

GDP per Capita PPP :$13,931.81

GDP Annual Growth Rate0.40%

Labor force 38.38 Million

Unemployment rate 1.15%

Thailand Overview [2014]

Source :http://www.tradingeconomics.com/thailand/gdp

Internet Usage

Internet Usage in Thailand

Internet Users : 26.15 million, penetration 39.0% [NECTEC, Oct 2014]

Internet Broadband 5.49 million users penetration 27.36% per household[NBTC, Jan 2015]

Fixed Line subscriber 5.69 million users Metropolitan 2.97 million users, Provincial Area2.72 million users [NBTC, Jan 2015]

Social Networks Populationin Thailand 2014

28 Million 33 Million 1.5 Million 1.6 BillionViews

Source : Mindshare, NTEC, Nielsen, DAAT, Google, FB

Facebook users by grography

Source : Zocizl Rank 2014

Top 10 websites in ThailandGoogle Thailand

Facebook

YouTube

Google

Yahoo

Pantip.com

Blogspot

Sanook.com

Adcash.com

Live.com

Source :Alexa, November 2014

Mobile & BroadbandSubscribers

Mobile Subscribers Q4 2014

Total 97,680,775 Marketshare

Source :NTBC, Jan 2015

Mobile Subscribers Trend

Source :NTBC, Sep 2014

Internet Broadband Trend

Source :NTBC, Sep 2014

Internet Bandwidth

Source :NTBC, Sep 2014

International Internet GatewayMarketshare

Source :NTBC, Sep 2014

TRUE International Gateway

Mobile Phone Shipment in Thailand

9.67 million smartphone sold inThailand of the total 23.24 millionunits in 2013. [IDC]

Android is the leader smartphone OsinThailand in 2013 with 73% marketsharefollowed by iOS with 19% [Yozzo Co.,ltd]

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Thailand Mobile Handset Marketshare

Not includeshipment bymobile operators

Source : Business+, Sep 2013

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Total 3G Subscribers Q3 201477.5 Million Users

19.7 Million 3G usersout of 27.8 millionsubscibers

Source : Yozzo Co.,ltd

19.1 Million 3G usersout of 23.4 millionsubscibers

38.7 Million 3G usersout of 43.79 millionsubscibers

ICT MarketIn

Thailand

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Thailand ICT Market 2013626,942 million Baht

Source: NSTDA,NBTC, TDRI, SIPA

Computer Hardware Market Trend

Source: NSTDA,NBTC; Apr 2014

Computer Hardware Market

Source: NSTDA,NBTC; Apr 2014

Devices Shipment Shipment in Thailand

Devices sold in 2012; Desktop-PC0.96 million, Notebook 1.88 million,

Tablet 1.4 million

In 2013; 0.95 million desktops, 1.63million notebooks and 2 millionTablets expected to be shipped

Source: NSTDA, NBTC; Apr 2014

Source: NBTC; Jan 2014

Communications Equipment 2013

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Mobile Market in Thailand

Source: NBTC; Jan 2014

Communication Services 2013

Source: NBTC; Jan 2014

Mobile Services

Source: NBTC; Jan 2014

Internet Services

Source: NBTC; Jan 2014

Software Market in Thailand

Source: TDRI, SIPA; July 2014

ImportLocal production

For domestic consumption Export

Total Market Baht

Production Baht

Software Production in Thailand

Source: TDRI, SIPA; July 2014

Exported Software

Source: TDRI, SIPA; July 2014

Source: TDRI, SIPA; July 2014

Software Industry Manpower 2013

Software Industry Manpower

Source: TDRI, SIPA; Nov 2013

2012

Others

2013

IT Salary Guide 2015

Source: Adecco Dec 2014

IT Salary Guide 2015

Source: Adecco Dec 2014

IT Salary Guide 2015

Source: Adecco Dec 2014

IT Salary Guide 2015

Source: Adecco Dec 2014

IT Salary Guide 2015

Source: Adecco Dec 2014

E-Commerce

e-Commerce in Thailand

E-Commerce market in Thailand was estimated at 744billion baht. [NSO]

Business-to-business (79.8%), business-to-customer(19.3%) and business-to-government (1%) sectors.

E-Commerce usage in Thailand in 2011-2012 isestimated to be at 67% and M-Commerce is at 37%: Oneof the top growing country in Asia [MasterCard]

E-commerce market in Thailand is forecast to top

1 trillion baht in 2016 [BangkokPost; Dec 2014]

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Asia Retail Market

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Asia E-Commerce Market

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Internet/Mobile Banking in Thailand

Source : Bank of Thailand; Sep 2014

Internet Banking- 8,943,950 accounts- Amount of transactions 1,705 billion baht

Mobile Banking- 3,711,382 accounts- Amount of transactions 129 billion baht

Volume of payment

Source : Bank of Thailand; Sep 2014

Number of plastic cards: Nov 2014

Source : Bank of Thailand; Nov 2014

ICT OpportunitiesIn Thailand

Opportunity in Thailand

● Government Digital Economy Policy● Thailand is a gateway to CLMV, emerging market

and more investment on ICT infrastructure. ● ICT spending increases in several industries,

especially Telco, Bankinganf Government● Opportunity for investors on Thai start-up

companies.

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50Source : The Nation; Nov 2014

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Digital Economy 8 Draft Bills

Source : Bangkok Post; 7 Jan 2015

Digital Economy Policy

Renaming of the ICT Ministry to the Digital Economyand Society Ministry

The Software Industry Promotion Agency (Sipa) will berenamed the Digital Economy Promotion Agency

Develop telecommunication infrastructure and networks,in the form of the “National Broadband Backbone”

Plan for 4G spectrum auctions in August 2015.

Plan to establish a large “Data Center” to collect all typesof information and provide public services. .

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Increasing number of 3G users and

Tablets/Smartphone sales.

Internet banking and mobilebanking will be on high

demand.

Government DigitalEconomy policy

booth IT budget

E-commerce market in Thailand isforecast to top

1 trillion baht in 2016

Online consumerization Social media marketing

Personal cloud

Retail will go more online.More investment on ICT.

Start-up Software CompaniesInvestors interested in Thai startups

Source : Thai Startup Year in Review 2014; Thumpsup

Start-up Software CompaniesStart-up Software CompaniesStart-up Software CompaniesThai startups: Example

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www.facebook.com/imcinstitute

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Thank you

thanachart@imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute