tgg breathes new life into iconic brands

TGG is a brand identity design firm that helps our clients build brand equity – and sales – by reclaiming a place in the hearts and minds of consumers.

We do this by invoking select iconic elements, classic images and timeless cues to recast a brand’s authentic heritage in a meaningful and relevant way. Our success spans revitalizing brands, with a rich heritage, to new products searching for a market position.

The Goldstein Group is led by CEO and brand identity archeologist Terri Goldstein. The accomplished marketers, designers, and writers on our team demonstrate proven brand-building success. Recognized for our knowledge and expertise, we don’t just do classic and timeless design… we invented it.

About The Goldstein Group:

Current Clients: APR: Applied Pharma Research, Arch/Lonza, Bayer Consumer Care Products, Chattanooga Bakery Co. Inc., Chattem Inc., Ebro NA Foods, Heinz, Lornamead, Panasonic, ProFoot, Inc., Sanofi-Aventis, USP Zdrowie

Awards:

GDUSA American Graphics Award - Best Package Designs- 2008 for Bayer Heart Advantage- 2009 for ACT and Balmex- 2010 for Luden’s- 2012 for Gentle Naturals and Panasonic

2013 HBA International Package Design for Aqua Net 2010 Davey Silver Medal Award for TGG Website

Founded: In 2005 by Terri Goldstein, a CEO since 1995

Offices: Headquarters in New York City with executional capabilities around the Globe

Staff: Marketing and Design professionals united by a passion for strategic branding

Associations: Scent Marketing Institute, In-Store Marketing Institute, Consumer Healthcare Products Association (CHPA)

Terri GoldsteinStrategic Principal/CEO

Carl AndressManaging Director

Darcy BolkerCreative Director

Diana KingCreative Director

Kiki SaxonDirector, Client Services

Dennise EdgertonAccount Manager

Peter BalzanoSenior Designer

Tom ContiProduction Director

Carson AhlmanStructure Designer

Kenyon PhillipsCopy Director

About The Goldstein Group:

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A Breath of Fresh Air:

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Rolaids Spells Relief!

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The Bayer Essentials:

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Americana Revisited:

Source: Shopper-Sense, 2010

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Nothing Silly About Good Design:

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Classic Design for a Classic Hold:

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Icelandic Infusion:

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Scratch That Itch:

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Mom’s Sense and Sensibilities:

Source: Shopper-Sense, 2010

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Setting the Gold Standard:

Source: Shopper-Sense, 2010

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Kid-Friendly, Mom-Approved:

Source: Shopper-Sense, 2010

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Survival Revival:

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Waking Up a Sleeping Brand:

Source: Shopper-Sense, 2010

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Reaching for the Moon:

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A True Classic:

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Heritage Know-How:

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The Heat Is On!

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Take Home the Blue:

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No Yolk-ing Around:

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Creating a Healthier Shaklee:

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From a Commodity to a Brand:

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A Brand New Twist:

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Tightening the Belt through Design:

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High Brow. Low Cal.

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A Close Shave:

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Fashion Forward:

“The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science. If you need a group that knows how to promote new thinking and remove subjectivity from the branding process, then hire The Goldstein Group!”

– Trish Young, Senior Packaging Designer-Marketing, Bayer Health Care

“The Goldstein Group’s out-of-the-box thinking and creativity have been a tremendous asset to our business of buying and restaging heritage brands. Their verbal branding techniques and Shelf Sight Sequence™ have revolutionized the way we view the connection between brands and consumers. I wouldn’t want any firm to impact our brand strategy and packaging formula. Terri continues to bring me key opportunities and we plan on remaining a client for years to come!”

- Jeffrey Himmel, Chairman + CEO, The Himmel Group

“I’ve worked with Terri for over a decade, and consider her to be a crucial part of our success. In addition to providing us with a vast network of services, The Goldstein Group has opened our eyes to the latest techniques in consumer based research and sensory marketing. Our investment in TGG has paid off handsomely by bringing quantifiable value to our brands.”

– Zan Guerry, CEO, Chattem, a Sanofi Company

"TGG's ability to develop creative that speaks to the strategic rationale is extraordinary! They have proven themselves to us multiple times and are always on-budget, on-time and on-point. Not to mention an outstanding "can-do" attitude - every day!"

– Martin Kovach, Global Creative Lead, Merck

We Build Relationships:“The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions, so while there is always a recommendation, it is in the context of a continuum of ideas. In addition, they are passionate beyond belief. Terri went with us to our customer pitch, and we came away winners because of her knowledge, energy, and conviction. TGG is definitely a group to work with. I look forward to my next chance at collaboration.”

– Dan Silver, President, Panasonic Home and Health Company