texting for health
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confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Mobile Search and SMS alerts
Uses for health
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Company Overview
Who are we?
•The leader in SMS search, alerts, and advertising.
• 4INFO publishes content directly, and on behalf of our partners using our publishing platform.
• 4INFO’s monetizes this content through highly targeted advertising programs with our SMS ad serving technology.
• Founded in 2004, and headquartered in San Mateo, California
• Funded by Gannett Company, Inc., Draper Fisher Jurvetson, NBC Universal, Sand Hill Capital, and U.S. Venture Partners.
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Top 7th:CUBS: 2REDS: 1
*Open 24/7 Reply Dennys
From: 44636
The 4INFO Mobile Network:
4INFO brings together proprietary content, third party publishers, and advertisers to deliver a free and compelling SMS experience.
Publishers
4INFO Content
Partner Content
and more…
and more…
weather sports stocks
Advertisers
and more…
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Some of our premium partners and inventory…
TV and Online Media
Print and Online Media
Online Communities and Services
Innovative Mobile Companies
Facebook ApplicationsLeading Sports Brands
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Why does mobile matter?
Source: eMarketer, August 2006
There will be over 290 million mobile subscribers by 2010 in the US (90% of the population)
US Mobile Subscription(millions | percentage US population)
207.9
228.7
249.3
269.2285.4
296.8
2005 2006 2007 2008 2009 2010
70%77%
83%88%
93%95%
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Why does SMS (Text Messaging) matter?
Why is SMS unique?
• SMS is the most ubiquitous form of communication in mobile outside of voice.
• SMS advertising is easy to do. Creative can be created in a day and takes up 25% of viewable space.
• 68% of people 18-34 use SMS (76% of people 18-24 and 50% overall)* 31% of people 18-34 use WAP.
*Source: Mobile Marketing Association, Mobile Attitude & Usage Study, November 2007
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
TV
How our users find us…
Online
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
Current health SMS offerings
1. Healthy living tips services1. Daily health tips
• A service designed to keep subscribers abreast of new study results in medicine, as well as providing helpful tips around diet, exercise, and prevention.
• Sample tip: Boost antioxidant benefits of green tea by adding in lemon or orange juice.
• Daily diet tips• A daily tip to help subscribers achieve a healthier lifestyle,
through highlighting recipes and cooking tips, and tips on maintaining a healthy diet.
• Sample tip: Kiwi has a low glycemic index, offering a sweet taste with a fraction of the sugar.
2. Personal reminder service• A customizable alert product that can be used to remind
subscribers of prescription medicine schedules. Alerts can be sent to subscribers mobile phones.
From: 44636
HEALTH TIP:Boost antioxidant benefits of green tea by adding in lemon or orange juice.
Try it now: text “DIETS” to 44636
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
2008 Product Roadmap
Local health watch services1. Local allergy alerts
•A daily SMS alert service for allergy sufferers, designed to keep subscribers aware of local allergen counts in their zip code. Users would receive alerts when their area achieved a “high level” status.
• Sample alert: ALLERGY ALERT: Local pollen level today for Palo Alto, CA is medium-high, with predominant pollens being Ceder and Juniper.
• Local flu warning alerts• An alert service to inform subscribers when their local area is experiencing a high rate of reported cases of influenza.
•Sample alert: FLU ALERT: For the week ending Feb 17th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread.
From: 44636FLU ALERT:For the week ending Feb 17th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread.
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
You can build these services too!
• The 4INFO publishing platform enables health care content producers to produce new text messaging campaigns in less than 5 minutes!
• No cost to you
• No cost to end users (*)
Bookmark this URL: http://open.4info.net
confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net
4INFO can help….
If you :
a) Currently have a health related mobile product (SMS, WAP, App.)
- Or –
b) Have really good health related content, and want to create compelling SMS text messaging products
Lee McArthurProduct Manager - 4INFO
Text “Lee” to 44636 for my contact details
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