text message marketing for auto repair shops
Post on 27-Dec-2014
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Text Message Marketing Tips For Your Auto Repair Shop
Presented By:
SMS Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Customer
List and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Auto Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
Auto Repair Shop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will
See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to AUTOFIX and Get 10% Off Services
Text Message Marketing Ideas For Your Auto Repair Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use AppointmentReminders to Cut Down on “No-Shows”
Offer Mobile
Coupons and
Discounts
Send Text Message Offers on Slow Days
to Increase Traffic
Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers
Helpful Auto Tips from Time
to Time
Alert Audience
About New
Products and
Services
Send Customers
Auto Service
Reminders
Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes to
Direct People to
Your Website or
Directions to Your Auto
Repair Shop
Hold Contests with Your
Mobile List to Keep Them
Engaged
Implement a
“Forward to a
Friend” Coupon Program
Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send “Thank You”
Messages to Your
Customers
Communicate
Efficiently With Staff Members
Conduct Client
Satisfaction Surveys and Polls
Different Types of Text Marketing Uses for Appointments
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text Message Uses
for Appointments
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
Let’s Take a Closer Look at These…
EXAMPLE
Ms. Smith, you have an appointment with Auto Repair Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
EXAMPLE
Mr. Jones, your quarterly Oil Change is due.Please contact Auto Repair Spot at 555-555-5555 to schedule.
ReminderReminder
EXAMPLE
Mrs. Brown, I am sorry, but we had to cancel your appointment with Auto Repair Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off any service at Auto Repair Spot EXP 5/15
EXAMPLE
Spend $500 or more at Auto Repair Spot and receive $100 OFF your next service when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase any service at Auto Repair Spot and receive 50% OFF an additional service when you show this text. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Get one service ($200 or more) at Auto Repair Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15
Get a Get a FreebieFreebie
Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
How to Use QR Codes
Send Users to a Mobile Tour of Your Shop
Send Users to Your Coupons and Discount Offers
Send Users to Your Photos and Social Media Sites
How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Auto Repair Shop’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com
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