text & email marketing
Post on 26-Jan-2015
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1971 The First Email Was Sent
There are 3.146 Billion Email Accounts
World Wide.
The Average User Sends and
Receives 112 Emails
Per DAY
19% Of Spam Emails
Are Delivered Despite Spam Filters
As Of November 2011-
71% Of Emails Were
Reported To Be Spam
27% Of Emails Are
Opened On Some Form Of Mobile Device
According To The Marketing Firm Silverpop The U.S Has An Average Open Rate Of
19.9%
BUISNESS TYPE OPEN RATE BOUNCE RATE CLICKS(CLICK THROUGH RATES)
Communications 16.5% 9.5% 14.6%
Education 19.0% 9.4% 13.5%
Marketing 14.5% 11.1% 11.8%
Non-Profit 21.7% 10.2% 11.5%
Products & Services 15.8% 10.2% 12.6%
Publishing 18.6% 8.6% 23.7%
Restaurant 18.5% 10.1% 6.0%
Retail 17.6% 7.1% 14.7%
Technology 14.8% 11.1% 10.2%
$44.25 Is The
Estimated Return On a $1 Investment In Email Marketing
Facebook.com/IdeasIntoDesign
@IdeasIntoDesign
LinkedIn.com/in/IdeasIntoDesign
YouTube.com/IdeasIntoDesign
www.IdeasIntoDesign.com
What I can Do For YOU….
I help you market your business to people that have $$$Social Media MarketingWebsite Design & ServicesGraphic & Logo DesignEmail Marketing & More!
FullServiceBusines
s
Email Marketing
Why use Email Marketing?
• It’s less expensive than other types of traditional marketing. (saves you $$)
• You can create a relationship with your target market. (not just a business)
• You set yourself up as an “Authority” in your type of business – you become their ____ person. (when they think of your product/service they think of you)
• Use it to send traffic to your website & boost the effectiveness of your traditional marketing.
Who Do I Send Them To?
• Put a sign up form on your website.• Ask your customers for their email
addresses and sign them up (remember to ask for their permission)
• Tell customers to forward your emails to their friends and family so they can sign up for your newsletters.
What do I put in the emails?
• Do not make it just business. People deal with People, not a business.
• It shouldn’t be a novel• What’s in it for THEM? (Don’t be me, me,
me)• Always give a call to action• Give links to your social media and
website
Companies You Can Use
Aweber.com
Great if you have a website and do not want someone to add a sign up form for you.
They require that your contacts verify by replying to an emailThey do not offer as many templates for emailsThe web form templates are great but you still need a little technical know-how to put them on your website.
Offers tracking of opens & links
Companies You Can UseConstantContact.com Trusted
Fairly User FriendlySocial Media PluginsOffers TemplatesGives Tracking Info
Companies You Can UseiContact.com
Very User FriendlyOffers Lots of TemplatesGreat Customer ServiceOffers Social Media Plugins
There Are More Than 101.3 Million Smart Phone Users
44% Of Mobile Subscribers
Own A Smart Phone In the U.S.
Users are 50% Male and
50% Female
Most Users are 18-34 Years
Old
5.3% Of The Time Spent
On Phones Is Viewing Emails Or Text Messages
In The U.S., 5.8 Billion Text
Messages Are Sent Every Day
83% Of Text Messages Are
Opened In The First 15 Minutes
Open Rate Is 97% (Compared To The 5-
20% For Email)
29% Of Females Trust SMS
Ads.
22% Of Males Trust SMS Ads
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