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Thibiant of Beverly Hills

: lifestyle skincare

by Tiffany Markarian

Service and Retail Sales Potential: Single Tx Room

Per booked Hour, Servi

ce Sales Avg:

8 - hour booked

day

Service Sales Per

Month

After EmployeeServiceCommission 30%

10 – 25% Service

to RetailSalesPer

Month

After Employee Retail

Commission 5%

Gross Monthly

Sales after Tech

commission

x’s4 tx

rooms

x’s12 mo.

125 - 1651,000 -1,320

30,000 -39,600

21,000 –27,720

3,000 –9,900

2,850 –9,405

23,850 –37,125

95,400–148,500

1,140,000 –1,776,000

4 - hour booked

day

125- 165500 -660

14,000 –18,480

9,800 –12,936

980 –3,234

931 -2,425

10,731 –15,361

42,924 –61,444

572,400 –737,328

Building Thibiant VA

• 10-8 pm, 7 days = 80 hours a week

• 3 full time Estheticians

• Hire: 2 -4 GSA*

Hours and Staffing

Compensation

• Estheticians 30% service sales + 5-10% retail commission

• Receptionist $ 14- an hour

• Spa perks: discount on products, $150 worth of free services a month for employees. Esthy’s : Continuing education.

Price-Point

• 75 min. block - Facials 110 – 290

• 45 min. block - Facials 65 – 155

• 30 min. treatments $65 - 155

• Brazilians $ 65

• Brow $ 35

• Makeup Application - $35 and $65

Booking Time-Slot

• 15 min. increments

• Facials: 60. min. with exceptions

• Shorter treatments: 30- 45 min.

• 15 min. for clean-up, product recommendation and re-booking

How-To Build

• Brand culture• Unique, innovative services- the best cosmeceutical, non-invasive,

leading-edge, cutting-edge, no- downtime miracles• Product that work• Products that are easy to understand• Best training for Estheticians, including teaching protocol for solving

skin problems such as Acne, Rosacea, Aging, Discoloration, makeup application, protocols, treatment protocols.

• Aggressive rebooking techniques and strategy• Build Customer relationships• Private Parties

Lifestyle Skincare

Space enter picture

Space:

A slice of Beverly Hills

Ideal Customer Avatar

Waxing Skincare treatments Beauty Bar/ Retail

26 years old 36 years old 32

single *skin- health episode beauty junkie

college grad, first or second job

career focused socially active

shops atAnthropologie married, no kids single

Reads, follows beauty Blogs

educated on skincaretreatments, products

Tech-savy. makes over $85,000

Reviews on Yelp sociable, tech, savy

wears tory birch

busy, busy,busy

Skincare Products• Easy-to-understand labeling• Programs or Systems based on specific skin problems in steps of 3, and in

lines.• 3-Step Plan

• Acne• Rosacea

• Tone and Tighten• Radiance• Hydration

• Discoloration• Oily

• Kits : Bridal (bridesmades, Groom,Bride, moms) Men, Red-Carpet, Travel, Holiday/ Gift

• Strive to lighten toxin load

2 free Products to Take Home

Thibiantof Beverly Hills

2 travel size Thibiant products included in facial. Products last 1 week and are chosen by Esthetician and filled in back bar.

Merchandising

• Technical skincare products and tools, equipment

• Niche imports - 3rd Party Bands

• Thibiant is core product line

Digitize Client experience

• Online booking, appointment reminder emails, thank you emails, bi-weekly newsletters. A step further: product replenishment reminders. customized newsletter by skin-type.

• easy to use online shopping

Beauty Bar Services

• Led Red Light 30 min. $65

• Red Light + Makeup Application

• Nuface treatment + Makeup Application

• Eyelash extensions, temporary (quick)

• Makeup Application, 15 and 30 min.

• Trends: Airbrush Makeup?

Makeup

• Short- term – Private label.

• Estheticians are trained on how to do different types of makeup applications, including specializing in event makeup, natural makeup, skin-safe foundation, non-clogging makeup

• long-term – Celebrity Makeup artist partnership;

‘Laura Mercier for Thibiant’

Treatment Goal:

No- Downtime Miraclescutting-edge, advanced, non-invasive skincare treatments, fast

results.

Treatment Menu

• 6 core facials

• Combine therapies

• A healthy list of add-ons, customization

• 3- 6, 30 min. treatments with easier price pointsIn-

• Treatments are structured 2 ways:

1. Stand-alone

2. ‘Programs’

Take Action Now

Plan of Action Series 3-10

Acne 95 ea 45 min.

Rosacea 95 ea 30 min.

Tighten and Tone 120 ea 45 min.

Cellulite 115 ea 45 min.

Rejuvenation 145 ea 30 min.

Eyes 45 ea 20 min.

Discoloration 95 ea 45 min.

Bride 110 ea.

Floor Plan

• lounge area that caters to parties – separate from check-out area, private

• beauty bar should not be open to reception area, private

• client changing space?

Thibiant of Beverly Hills

: lifestyle skincare