tesla : sales and distribution

SALES AND DISTRIBUTION

COMPANY PROFILE Founded July 2003 Founders Martin Eberhard & Marc Tarpenning Headquarters Palo Alto, California, United States Products Electric Cars Area served Worldwide Number of employees 14000+ Retail Locations 250+ Recharge stations 500+

MISSION

“To accelerate the world’s transition to sustainable transport Mission”

PRODUCTSMODEL X MODEL S ROADSTER

FEATURES OF PRODUCTSFully electric

0-100 km/h in 2.9 seconds

Top speed: 250 km/h

559 km per charge

Price range $70000 - $100000

Optional Dual Motor

Autopilot

Over-the-air updates with constant improvements

GEOGRAPHIC PRESENCE

TESLA SUPER RECHARGE STATIONS

Tesla Superchargers provide up to 270 KM of range in as little as 30 minutes

TESLA CARS GLOBAL SALESQuarter Total

productionModel S

salesModel X

salesTotalsales In transit

Q1 2015 11,160 10,045 0 10,045

Q2 2015 12,807 11,532 0 11,532

Q3 2015 13,091 11,597 6 11,603

Q4 2015 14,037 17,272 206 17,478

Q1 2016 15,510 12,420 2,400 14,820 2,615

Q2 2016 18,345 9,764 4,638 14,402 5,150

Q3 2016 25,185 15,800 8,700 24,500 5,500

COMPETITONFISKER AUTOMOTIVE

SALES&

DISTRIBUTION

SALES Tesla uses the online sales

model coupled with company-owned stores to

sell its cars

ONLINE SALES

STORES & GALLERIES

Tesla setup its stores in malls and shopping centres. These interactive stations are designed to draw people into the store with visuals and content that address the most common questions

they have about electric vehicles. Customers cannot buy vehicles directly from stores.

STORES & GALLERIES

PURCHASELEARN CONFIGURE

SALES FORCEoProduct Specialists or Sales person are trained to answer questions about Tesla electric vehicles. oThey are not on commission and they will never pressure customer or visitors to buy a car. oTheir goal is to provide the experience of visiting and create lead for sales.oThey have no targets because the supply of Tesla cars is lesser than its demand.

RESPONSIBILITIES OF SALES PERSON

1. Welcome all walk in guests, answer questions and generally manage the customer’s Tesla experience in the most positive way.

2. Enthusiastically educate all customers and fans about the benefits of going electric

3. Assist Owner Advisors in co-piloting test drives.

4. Assist customers for purchasing of cars through online.

5. Provide high quality customer service to the existing Tesla owner community.

6. Through conversations on the floor, identify future Tesla prospects and encourage them to get behind the wheel of a Tesla product for themselves.

SALES FORCE EVALUATION Performance will be measured by your ability to engage and sign up potential customers in the store for updates and test drive and other event invitations from Tesla.

DELIVERYTesla cars are directly delivered to the customer's home or any other convenient location preferred by customers.

SERVICE Tesla offers service at their service centers. If a center is not available there are mobile technicians known as rangers that can perform most inspections and repairs.

THANKS