tesco charity partnership: the power of 3. brand breakfast: when brands meet, 11 february 2016

THE POWER OF

THE POWER OF

THE SCALE

OF THE

PROBLEM

4m in the UK living with diabetes

135 amputations every week

24,000 people dying early every year

188k heart attacks every year in the UK

More than 1 in 4 people are living with CVD

12 babies are born every day with CHC

WHY DOES THE

PARTNERSHIP

WORK?

Medical expertise

Evidence-based practice

National reach, local delivery

Focus on keeping it simple

OUR

FANTASTIC

FIRST YEAR

MOVING

INTO THE

FUTURE

Our prevention programme

LET’S DO THIS Launched January 2016

OUR PREVENTION AIMS

Helping people to move a bit more, have healthier baskets and know more about their risk of Type 2 Diabetes and heart disease. There are three prevention strands:

• REACH AND INSPIRE: UK-wide Let’s Do This Campaign and PR activitiesusing the reach of Tesco to communicate health messages

• ENGAGE AND

MOTIVATE: Mass participation events, local healthylifestyle programmes and

a Let’s Do This website and goal setter (online)

• SUPPORT AND TRANSFORM: Local community programmes to helpfamilies be more active

and eat more healthily

In addition we want to: • INFLUENCE: Tesco stores and suppliers to ensure healthy choices are the

easier and affordable choice

16

Carly (At risk amenables - C6, Mandy, Leanne (mosaic) Paula (Sport England)

• I should do a lot moreabout my health (66%agree)

• I like to treat myself withfoods that are not goodfor me (63.5% agree)

• I don’t care what’s in aready meal, as long as it’scheap and tastes good(33.2% agree)

• Watching TV is myfavourite pastime (44%agree) People have totake me as they find me(77%agree)

17

OUR AUDIENCE:

Sarah (Restricted mumsC2), Joanne (mosaic) Jackie (Sport England)

• I should do a lot moreabout my health (67%agree)

• I like to treat myselfwith foods that are notgood for me (56.3%agree)

• Not enough hours in theday to do everything(52% agree)

• When I need info, thefirst place I go is online(79% agree)

• I like to try new recipes(76%agree)

DEFINING WHAT WE MEAN BY:

Physical activity – Our focus is on increasing everyday activity, especially active travel

Healthier baskets – We will help

people to make healthier choices by focusing on healthy snacks, healthy drinks and portion sizes

18

How we will

19

- reach 10m, - engage 500,000, - support 40,000 families

CAMPAIGN: Press, digital, social…

20

JOIN US:

• Online: Lets-DoThis.org.uk

• Twitter: @ComeOnLDT

• Facebook: https://www.Facebook.com/comeonLDT

• Instagram: https://www.instagram.com/comeonldt/

ENGAGE ACTIVITIES AND EVENTS

We will engage and motivate 500,000 people like Sarah and her family in the following ways: • ONLINE: Let’s Do This Goal Setter• LOCAL: Activities and events in 9 areas of

the UK:Blackburn with Darwen Conwy Derry/Londonderry Luton South Tyneside Thanet Torbay Wakefield West Dunbartonshire

• INSTORE: Tasting sessions and fooddemonstrations at Tesco stores

22

SUPPORT INTERVENTIONS

We will support and transform 40,000 people like Carly and her family through Beat the Street and Holiday Lunch Clubs.

• LOCAL: Activities and events in6 areas of the UK:

Belfast East London North Lanarkshire Nottingham Rhondda Cynon Taf Sandwell

• INSTORE: Tasting sessions and fooddemonstrations at Tesco stores

23

What we’ve achieved in our first year has been amazing…

… and we’re still onlya third of the way through the Partnership

A quick recap

FOR ALL ENQUIRIES CONTACT

National Charity Partnership Will Juba Team Administrator t: 0207 554 0362 Jubaw@TescoCharityPartnership.org.uk

#brandfast Sponsored by

Visit the CharityComms website to view slides from past events, see what

events we have coming up and to check out what else we do:

www.charitycomms.org.uk

#brandfast Sponsored by

Brand Breakfast11.02.2016

When brands meet