term paper on pran-rfl company

PRAN Stands For

Organization Overview

• PRAN started its operation in 1981 in Bangladesh.

• Bangladesh’s largest grower and processor of

fruits and vegetables.

• PRAN Export 82 Countries of the world recently.

PRAN At A GlanceCompany Name PRAN foods ltd. 

Started its operation 1981

Brand Mantra Eat delicious. Live healthy

Business Type Manufacturer, Trading Company, Buying Office, Distributor/Wholesaler  

Mission Is to generate employment and earn dignity and self respect for competitors through profitable enterprises.

Vision Improving livelihood

Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic Snacks, Powder Packed Spices  

Number of Employees 30,000

Export Inception 1991

First Export Country France

Total Export Countries 82

Total Customer Reach 300 million (approx)

Export Destinations

• Asia• Gulf• Fareast Asia• Australia

• Europe• Africa• America

77 Countries, overseas offices in India, UAE, Africa, Europe

Subsidiaries of PRAN Group

PRAN food LDT.

RFL Plastic

BANGA PLASTIC INTERNATIONAL LTD.

RFL Group

Agricultural Marketing Company Limited.

Chorka Textile Ltd.

Property Lift

RFL Plastics

Human Resource Policy

PRAN

Management Structure

•Managing Director & Chief Executive Officer (CEO)•Chairman•Executive Director•Marketing & Sales Department•Research & Development•Human Resource Management Department•Finance Department•Administration & Management

Number of Employees

• 30,000 Employee in total.

• 250 employees in marketing

team.

• 15000 dealers & 6000 sales

representative.

•60,000 farmers

Selection Process

• CV Scanning & Short listing

• Preliminary Interview

• Employment Test

Selection Process

• Comprehensive Interview

• Initial Screening

• Orientation Program

Payment System

• Basic Salary

• Sells Commission

• Bonuses

• Skill Incentives

• Overtime

Promotion Structure

• Upper Level

• Mid Level

• Lower Level

Training Policy

• On the Job Training

• Off the Job Training

Training Policy

• Fresher Employees Training

• Managerial Level Training

• Factor Management Training

• Sells Training

Employees Packages

• Leave facilities

• Gratuity & provident fund

• Child care

Evaluation of Marketing Mix

• Pricing

• Competitors in Foreign Markets

• Product

• Promotion

Product and Export Operation

• PRAN is Currently Producing More Than 200

Food Products Under 10 Different Categories.

• Best National Export Award” for 8 consecutive

fiscal years

• In Recent Times, PRAN has Got the “UDC

BUSINESS AWARDS 2011” as the Best Food &

Beverage Products Manufacturer in Malaysia

Product Items Used In Exporting

Juice Drink

Confectionary Culinary

Product Items Used In Exporting

Snacks

Beverage

Dairy

Distribution Strategy

• PRAN employed the channels of distribution in the

foreign market depending on the market

requirement

• For some countries PRAN use wholesales or

retailers and for some countries they hire an

importer for making the firm’s products available

to the end users

Factories all over Bangladesh

Rangpur

Distribution Network

Searching New Markets

• PRAN is looking for new markets by applying different marketing strategies to increase their market share as much as possible

Malaysia International Food and Beverage Fair, 2011 Poster of Gulf Food Exhibition,

2012

Corporate Social Responsibility

• Promises to the Environment• Working with ‘SAVE THE CHILDREN’.• Working together with Red crescent.• Providing Airport Support to Hajj Pilgrims

every year from Bangladesh to KSA.

Thank You