tentative steps into twitter advertising

©2014 Skittish

tentative steps into twitter advertising

Heather Robinson- Internet Marketing Consultant, Trainer & Speaker

heather@skitti.sh

@_skittish

/skittishconsultancy

/in/robinsonheather

©2014 Skittish

What we'll cover

1. How it works

2. How it's different

3. Goals, targeting and tactics

4. Build, run and report

©2014 Skittish

How it works

©2014 Skittish

©2014 Skittish

©2014 Skittish

©2014 Skittish

How's it different?

Social Advertising is not

the same as Google

AdWords advertising

©2014 Skittish

Source http://read.bi/1dsbfVn

©2014 Skittish

Goals, targeting & tactics

©2014 Skittish

©2014 Skittish

Targeting

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Keywords in timeline

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Interests

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Devices

● IOS devices● Android devices● Desktop and laptop● Blackberry phones

and tablets● Mobile web on other

devices

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Geography

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Gender

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Similar to existing

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Tactics

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Tweets that ask a question

get more replies and retweets

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Images in tweets

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Tweets that give a 'top tip'

generate more favourites and

retweets

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Use Lead Generation Cards

● Offers, downloads, competitions

● Collect Name, Username, Email

● Integrate with CRM

● Auto-responder campaigns

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Build, run and report

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Experiment!

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Conversion tracking

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Tweet Activity Report =

Opportunities!

Look for 'organic' tweets generating

engagement and add to campaign

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Followers Report =

Refine your targeting

Interests, location, gender

©2014 Skittish

5 key takeaways

©2014 Skittish

5 key takeaways

1. Forget Google AdWords

©2014 Skittish

5 key takeaways

1. Forget Google AdWords

2. Be clear on your goals

©2014 Skittish

5 key takeaways

1. Forget Google AdWords

2. Be clear on your goals

3. Target the right people

©2014 Skittish

5 key takeaways

1. Forget Google AdWords

2. Be clear on your goals

3. Target the right people

4. Create & promote great content

©2014 Skittish

5 key takeaways

1. Forget Google AdWords

2. Be clear on your goals

3. Target the right people

4. Create & promote great content

5. Run, report, improve, repeat

©2014 Skittish

Thanks!

Heather Robinson- Internet Marketing Consultant, Trainer & Speaker

heather@skitti.sh

@_skittish

/skittishconsultancy

/in/robinsonheather