telling your stories - part 1 (nairobi ver.)
Post on 07-May-2015
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Jambo Karibu!Henry Tenenbaum
Today’s Focus:SUCCESS!
• Successful Interviews
• Successful Storytelling
Today’s Focus:SUCCESS!
THE INTERVIEW:
What is the most valuable skill for an interviewer?
Today’s Focus:SUCCESS!
THE INTERVIEW:
What is the most valuable skill for an interviewer?
Listening!
Today’s Focus:SUCCESS!
THE INTERVIEW:KENYA
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purposeENY A
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purposeEducate yourselfNY A
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y A
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y (Why, why why?)A
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y (Why, why why?)Acknowledge your subject
Today’s Focus:SUCCESS!
THE INTERVIEW:Know your purpose and your audience:
Donors
Public
Media
Internal
Today’s Focus:SUCCESS!
THE INTERVIEW:Educate yourself:
Today’s Focus:SUCCESS!
THE INTERVIEW:Educate yourself:
W W W W W H
Today’s Focus:SUCCESS!
THE INTERVIEW:Educate yourself:
WHO?
WHAT?
WHEN?
WHERE?
WHY?
HOW?
Today’s Focus:SUCCESS!
THE INTERVIEW:Educate yourself:
Why do an interview?• Authority
• Emotion
• Opinion
• Humanity and humor
Today’s Focus:SUCCESS!
THE INTERVIEW:Notes!:
Today’s Focus:SUCCESS!
THE INTERVIEW:Notes!:
• Written
• Recorded
• Photos/Video
Today’s Focus:SUCCESS!
THE INTERVIEW:Y
Today’s Focus:SUCCESS!
THE INTERVIEW:Y (Why? Why? Why?):
Today’s Focus:SUCCESS!
THE INTERVIEW:Y (Why? Why? Why?): Keep asking
• Persistence
• Patience
• Repetion
• Several sources
Today’s Focus:SUCCESS!
THE INTERVIEW:Acknowledge:
Today’s Focus:SUCCESS!
THE INTERVIEW:Acknowledge:
– Actively Listen
– Feedback
– Body language
– Reflect answers
– Respect
Today’s Focus:SUCCESS!
THE INTERVIEW:K E N Y A
Today’s Focus:SUCCESS!
THE INTERVIEW:Know the purpose (and audience)
Educate yourselfNotes (take them!)Y (Why, why why?)Acknowledge your subject
BREAK!!!!!!!!!•
Telling Your Story• F• O• C• U• S
Telling Your Story• Find the Audience and Aim
• Optimize the Message
• Communicate the Message
• Understand the Medium
• Short and Simple
Telling Your Story• Find the Audience and Aim
Telling Your Story• Find the Audience and Aim
Who will read the story?
Telling Your Story• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story? (support, money, volunteers, affirmation, behavior change)
Telling Your Story• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story? (support, money, volunteers, affirmation, behavior change)
Telling Your Story• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story? (support, money, volunteers, affirmation, behavior change)
What do THEY want from the story? (proof, entertainment, affirmation, satisfaction)
Telling Your Story• Optimize the message
Grab your audience!
Tell the truth. Write what you believe.
Headline power.
Telling Your Story• Communicate the Message
• Basic elements of a story:• Protagonist (mhusika)• Context (WWWWWH)• Conflict or obstacle• Change, struggle and empowerment• Setbacks?• Success
Telling Your Story• Understand the medium
Telling Your Story• Understand the medium
LINEAR VS. NON-LINEAR• Print• Radio and television• Internet
Telling Your Story• Short and Simple
• Distill the facts.• Avoid jargon/acronyms• Speak your audience’s “language”
Telling Your Story• Find the Audience and Aim
• Optimize the Message
• Communicate the Message
• Understand the Medium
• Short and Simple
Telling Your StoryDonor/Sponsor Public News Media
Title/Headline
SIMPLE/ACTION VERBS/GRAB ATTENTION/PRESENT TENSE
KENYA VOTES: Volunteer Youth Mobilize For Fair, Peaceful Election
From Perp to Peacemaker: A Revolution of Hope
TOMORROW: Gang Members Trading Guns for Games
Grabber During Kenya’s bloody election of 2007, John xxxx led a youth gang, burning houses and attacking rival ethnic groups. Last week, he was awarded a ??? For his peacemaking work in the elections of 2013…..
Impact Connect $$ with results Create emotion 10 million KSH Saved As Local Organizations ….etc.
Sidebars Anecdotes How To Help Time/Place/Food!
Tomorrow’s Focus:SUCCESS!
• Successful Engagement With the Media
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