telling a digital eco story presentation - wendy meadley - social wendy group - town & country...

Mr. Vincent J.C . TracyGeneral Manager

Telling the Town & Country Club “Eco-Story”

Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB

Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw

Google+ | http://bit.ly/TCCGplus

Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq

Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin

YouTube | http://bit.ly/TccYT

http://bit.ly/TCCSustainYT

Business Goals: To communicate core sustainability-focused projects in digital communications

TOP

IC

Get Digital

TopicsKeywordsTermsSearch Optimization

Graphic Assets

Prioritize & Integrate1. Audubon 2. Local Eggs3. Urban Garden4. Green Restaurant5. Local Honey6. Turf

Business Goals

Think Conversational

Think Content Consumption Community Goals

What does our community care about?

How can we share/participate in the relevant way?

Subtopics

Community Focus

Goal 1 Goal 2 Goal 3

Digital Brand Content

Broad Topic Focus

Business Topics Community Goals Sustainability Spotlight

Keyword 1 Keyword 2

Hashtag 1 Hashtag 2

Keyword 1 Keyword 2

Hashtag 1 Hashtag 2

Keyword 1 Keyword 2

Hashtag 1 Hashtag 2

Defining your Target Personas

1

23

Understanding the Core 5

What are you trying to accomplish, how will you measure it?

What percentage of your content I Business Focused vs Editorial?

What Audience Development & Engagement Goals do you have?