tell your story: select social pr case studies 2015

Social PR

Social PR

Distributing Content with a Purpose– What we have coined “Social PR” is one of the most

important facets of an overall marketing communications campaign.

– Social PR is a hybrid of social media and public relations, which focuses on developing compelling content and then distributing that content through:

1. social media channels

2. traditional media outlets (online and offline) through aggressive media relations

3. compelling writing for cases, direct mail, blogs, emails

3

Story

Earned Media

Paid Media

Owned Media

• Traditional PR/Media Relations• Comments, Likes, Shares

• SEM• Retargeting• Targeted Social Ads• Traditional Paid Ads

• Web Site• Blog• SEO• Social Channels• Cases

3 Parts to Social PR

After developing goals and a content mission statement, Tell Your Story will do the following on a monthly basis:

• Develop an editorial calendar

• Develop content

• Post and optimize content for each channel

• Engage in dialog with followers, influencers and thought leaders

• Increase engagement and drive brand awareness / leads

• Manage targeted paid social ads

• Monitor, report & improve

Social Media Community Management

Using the same content mission statement, Tell Your Story can conduct the following:

• Develop media opportunity calendar

• Develop a local/business/trade media list

• Develop basic media material: bios, fact sheets

• Press release writing

• Develop story angles and pitch

• Media prep and training

Traditional PR/Media Relations

6

Social PRStory Cases

7

Case Studies

Daymarck | The Story

Help homecare improve healthcare. One code at a time.

We launched this homecare coding

company with a purpose-driven message to

be part of the solution of the healthcare

problems in this country.

8

Case Studies

Daymarck | The Results

Thought leadership, brand awareness and leads through consistent story development and sharing.

Helped grow this start-up healthcare

company to several million in revenue. It

was ultimately aquired by an industry

consulting leader.

9

Case Studies

OnRamp | The Story

We want truckers to be more independent, successful, fulfilled.

We launched this division of C.R. England

to help decrease turnover of independent

truckers with services that would help them

not feel so alone in a tough industry.

10

Case Studies

OnRamp | The Results

Purpose Development. Launch Campaign. Social Testing. Put on Map.

In six months, we increased brand

awareness, established them with the trade

press, developed content as top referrer to

website, and helped lead generation.

11

Case Studies

SVM | The Story

Driving positive behaviors with rewards people want and need.

We helped transform a reseller of branded

gift cards into a provider of solutions that

help reward and motivate customers and

employees.

12

Case Studies

SVM | The Results

Internally & externally recharged the company.

Over a 10 month period, developed and

launched an integrated story program that

delivered 200 leads with potential revenue

value of $5 million.

13

Case Studies

Enlivant | The Story

Empower caregivers and seniors with information to lead a more fulfilling retirement.

We launched and manage Enlivant’s social

presence across many social channels.

We manage a successful local Facebook

advertising program that influences decision

makers in Enlivant communities.

14

Case Studies

Enlivant | The Results

Increased employee engagement, personality and leads.

Enlivant is dedicated to providing great

content that helps empower senior living

decision making by caregivers and seniors.

Local Facebook ads for communities

average 15 leads and 7,000 website visits a

month.

Built a highly-engaged social media

audience of more than 11,000 people in 5

months.

15

Case Studies

L&W Supply| The Story

Help contractors run and grow a profitable business.

We launched L&W’s social presence in Jan.

2013 and currently manage their social

channels, supported their Sochi Olympic

sponsorship, produce an internal newsletter

and conduct media relations to the building

products industry.

We manage a successful paid social ad

campaign across Facebook, LinkedIn and

Twitter.

16

Case Studies

L&W Supply | The Results

Increased thought leadership, awareness and customer engagement.

L&W Supply’s social media audience has grown to nearly 11,000 followers who are actively engaged. Content shared garners hundreds of social engagements from the target audience of building contractors, and is a top driver of traffic to the company blog and website.

17

Case Studies

USG Corp | The Story

Inspire and celebrate great building craftsmanship.

We launched and managed USG

Corporation’s social media presence

incluidng more than 20 social channels

geared toward contractors, builders and

architects. USG, a worldwide building

products manufacturer, also relied on Tell

Your Story for trade media relations and

trade show communications.

18

Case Studies

USG Corp | The Results

Increased brand awareness, dialog with customers, referrals to website, videos, events.

Through ongoing social media and public relations content development and distribution, we helped garner millions of impressions, thousands of followers and thousands of engagements with customers, including thousands of referral links to USG.com.

Thank You.

George Rafeedie, Founder

847.921.3925

grafeedie@tellyourstoryinc.com

@grafeedie

@tellyourstorybc

/tellyourstoryinc

tellyourstoryinc.com