telenor capture - from idea to product

Capture – From Idea to ProductEirik Stephansen - Product Director Capture

Revision A

March 28th 2016

I need a way to store and organize my photos

What are the users’ problems?

My photos are spread all over a lot of devicesMy photos are not safely storedI can not easily view all my photos on all my devicesIt is a hassle organizing all my photosI can not easily share my photos

How do we approach end users?

Invite friends, family, colleagues, users or random persons to a problem interviewPresent the problem to the interviewees and ask them to rate the pain level from 0 to 3• E.g. ”My photos are spread over a lot of

devices”Consolidate and organize the resultTake the problems with the highest pain levels and make a solutionRun solution interviews with the same persons (as in the problem interview) and ask them to rate the solution

What did we learn from problem interviews?

CONFIRMED - My photos are spread all over a lot of devices• Not applicable for couplesCONFIRMED - It is a hassle organizing all my photos• Some of the interviewees have some challenges

organizing photosCONFIRMED - I can not easily view all my photos on all my devicesPARTLY CONFIRMED - I can not easily share my photosPARTLY CONFIRMED - My photos are not safely stored• People do not care where the photos are stored

as long as it is a known service provider. • Most people have photos in multiple locations

(laptop/desktop/external hard drive/online)• In general a hassle, but not considered a major

concern.

Who is our primary audience?Learning from problem interview

Priority 1 Priority 2 Priority 3

Lean Canvashttps://leanstack.com/lean-canvas/

The First Capture Lean Canvas

The First Capture Lean Canvas

The First Capture Lean Canvas

The First Capture Lean Canvas

The First Capture Lean Canvas

Making the product

Focus on 3 functions:1. Save2. See3. ShareFocus on Simple to UseShow all photos (and videos) in a timeline

How do we work on the product today?

UX Progress Board• Idea• Understand the Problem• Define a Solution (prototypes)• Validate solution qualitatively (prototypes)• Validate solution quantitatively (release feature

and evaluate)BU Interaction• Google sheet for BU input• UX Progress board presentation (feature workshop

every half year)• Roadmap presentation and update

Interaction with Telenor Business UnitsHalf Year Activities

January / February March

Feature Workshop

BU Feature Prioritization

+ BU Feedback

Half Year Roadmap

Presentation

April/May

BU Feedback Prioritization BU Feedback Prioritization

Capture roadmap planning1 2

34

Exec. summary for

BU+TD Managementgovernance

BU invited to UX Testing of Features

Summary

Focus on identifying the users’ problems• Measure and learnUsing Lean Canvas to present the productWork with the customers (Telenor Business Units) and end users

Questions?