technology final01
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8/8/2019 Technology Final01
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1975
1975 - 1987
1987 - 1994
1994 - 2002
2002 - 2008
TECHNOLOGY MANAGEMENT
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MICROSOFT MICROSOFT
Founded : Albuquerque, New Mexico (April4, 1975 )Founders: Bill Gates, Paul Allen.Headquarters: Redmond, Washington,United States. Area Served: Worldwide.Chairman: Bill GatesCEO: Steve Ballmer.
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CONT«CONT«
CSA: Ray Ozzie(Chief S/W Architect )
Product: Computer S/W, Video Games, MicrosoftOffice, Microsoft Windows, Microsoft Server,Windows Mobile.
Revenues: US $58.44 billion(2009).
Operating Income: US $20.36 billion(2009).Net Income: US $14.57 billion(2009)
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TECHNOLOGY MANAGMENT TECHNOLOGY MANAGMENT
Technology Management is set of managementdisciplines that allows organizations to manage its
technological fundamentals to create competitiveadvantage
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CONCEPTS«CONCEPTS«
Knowledge MappingKnowledge Mapping
Technology transfer Technology transfer
Technology DiffusionTechnology Diffusion
Technology cycleTechnology cycle
Technology baseTechnology base
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TECHNOLOGY BASETECHNOLOGY BASE
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TECHNOLOGY ASSEST TECHNOLOGY ASSEST
Patents: 5000 unexpired patents
Microsoft Research has more than 850 researchers
R&D Centres :Microsoft Research Asia, MicrosoftResearch Cambridge, Microsoft Research New England,Microsoft Research Silicon Valley, Cairo MicrosoftInnovation Center, European Microsoft InnovationCenter
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ORGANIZATIONAL ASSETS
Located in Redmond, Washington
94,000 employees in 100 countries/regions
International Computer Technology Program $40 Billion a year
Also owns part of TV network, Internet, Magazine,
Encyclopedia
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COMPLEMENTARY ASSETSCOMPLEMENTARY ASSETS
Global customer base
OS used in world out of which 95% are of Microsoft
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TECHNOLOGY CYCLETECHNOLOGY CYCLE
1.Technology Awareness
2.Technology Acquisition
3.Technology Adaption
4.Technology Advancement
5.Technology Abandonment
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Technology transfercompany
Portfoliocompany
university
stock
technology
Research
cash
technology
TECHNOLOGY TRANSFER
Publictechnology company
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TECHNOLOGY TRANSFER TECHNOLOGY TRANSFER
Microsoft Research conducts both basic and appliedresearch.
The Microsoft Research philosophy is that successful
technology transfer is a social process, not a mechanicalor logistical one.Strategic partnership with firms or Incubators (e.g.
Universities, R&D Organization)
Microsoft Research collaborates with medical researchersat the Ragon Institute of MGH, MIT, and Harvard; theFred Hutchinson the University of Washington; and the University of Oxford
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ACQUSITION & STAKES ACQUSITION & STAKES
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ACQUSITION « ACQUSITION «
Microsoft invested $7.79 billion in R&D expenditures in 2003, a 17 percent increase over 2002. The Redmond, Wash.-based companydisplaced ´Ford Motor Companyµ
The software and services sector increased the most of those studied,with an 18.6 percent gain in R&D spending, mostly because of
Microsoft's spending.
While software giant Microsoft topped the chart this year, a newaccounting rule proposed by a private sector organization, theFinancial Accounting Standards Board, Norwalk, Conn., whichestablishes U.S. accounting standards, could turn next year's listupside down. The rule, which will go into effect in June of 2005,would compel U.S. stock market-listed companies to figure stockoutlays into their R&D expenses. At the moment, hardly anycompany besides Microsoft
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Major acquisition of MICORSOFT are«.Major acquisition of MICORSOFT are«.
DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS
COUNTRYCOUNTRY VALUEVALUE(USD)(USD)
$ $
anuaryanuary 7, 7,20002000
VisioVisioCorporationCorporation
WholesaleWholesaledrawingdrawingsoftwaresoftware
UnitedUnited StatesStates1,375,000,001,375,000,0000
April 12, 2000 April 12, 2000
TitusTitus
CommunicatiCommunicationsons
CableCable television television United StatesUnited States 44,800,00044,800,000
0April0April 5, 20015, 2001Great PlainsGreat PlainsSoftwareSoftware
Business Businessmanagementmanagementsoftwaresoftware
UnitedUnited StatesStates 39,884,00039,884,000
Microsoft has acquired 128 companiesMicrosoft has acquired 128 companies
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CONT«CONT«
DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS COUNTRYCOUNTRY VALUEVALUE(USD)(USD)
$ $
anuaryanuary 3, 20023, 2002 Korea TelecomKorea Telecom TelecommunicationsTelecommunications SouthSouth KoreaKorea 500,000,000500,000,000
ulyuly 12, 200212, 2002 NavisionNavisionSoftwareSoftware programming programming
DenmarkDenmark1,330,000,001,330,000,0000
April April 30, 200330, 2003 Place WarePlace Ware Web conferencingWeb conferencing United StatesUnited States 200,000,000200,000,000
FebruaryFebruary 13,13,20062006 Motion BridgeMotion Bridge SearchSearch FranceFrance 17,858,00017,858,000
August August 13, 2007 13, 2007 QuantiveQuantive Digital marketingDigital marketing United StatesUnited States6,333,000,006,333,000,00
00
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CONT«CONT«
DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS COUNTRYCOUNTRY VALUEVALUE(USD)(USD)
$ $
April April 25, 200825, 2008
Fast Search &Fast Search &
Transfer Transfer Enterprise searchEnterprise search NorwayNorway 1,191,000,0001,191,000,000
September September 28,28,20082008
GreenfieldGreenfieldOnlineOnline
Search and eSearch and e--commerce servicescommerce services
United StatesUnited States 486,000,000486,000,000
October October 29, 201029, 2010 Canesta, Inc.Canesta, Inc.33--D sensingD sensing technology technology
United StatesUnited States 234,250,000234,250,000
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STAKES«STAKES«
DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS COUNTRYCOUNTRY VALUEVALUE(USD)(USD)
$ $
MayMay 30, 1995 30, 1995 WangWangLaboratoriesLaboratories Software consultingSoftware consulting United StatesUnited States 90,000,000 90,000,000
June June 30, 1997 30, 1997 ComcastComcast Cable televisionCable television United StatesUnited States 1,000,000,0001,000,000,000
December December 14,14,19981998
QwestQwestCommunicationsCommunications
TelecommunicationsTelecommunications United StatesUnited States 200,000,000200,000,000
anuaryanuary 31, 199931, 1999United PanUnited Pan--
Europe CommEurope CommNVNV
Broadband Broadbandcommunitiescommunities
NetherlandsNetherlands 300,000,000300,000,000
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CONT«..CONT«..
DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS COUNTRYCOUNTRY VALUEVALUE(USD)(USD)
$ $
February 1,February 1,19991999
NTL NTL CommunicationsCommunications UnitedUnitedKingdomKingdom
500,000,000500,000,000
January January 24,24,20002000
VerticalNetVerticalNetManagementManagement
solutionssolutionsUnited StatesUnited States 100,000,000100,000,000
July 7, 2000 July 7, 2000
TelewestTelewest
CommunicationsCommunications Cable televisionCable television United StatesUnited States 2,263,000,0002,263,000,000October October 24, 2007 24, 2007 FacebookFacebook Social networkSocial network United StatesUnited States 260,000,000260,000,000
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R&D expenditures of last ten yearsR&D expenditures of last ten years
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TECHNLOLGY DIFFUSIONTECHNLOLGY DIFFUSION
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MICROSOFT AS INNOVATORSMICROSOFT AS INNOVATORS
Creates DOS operating system
Next-generation user interface operating system
Microsoft WordMicrosoft WindowMicrosoft OfficeMicrosoft Server
Windows Developer Tools
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EARLY ADOPTER EARLY ADOPTER
Microsoft Expression Business SoftwareGames & Xbox 360Windows LiveWindows MobileZune
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Guide to, or inventory of, an organization's internalor external repositories or sources of information or knowledge. These sources may include documents,
files, databases, recordings of best practices or
activities, or WebPages
KNOWLEDGE MAPPINGKNOWLEDGE MAPPING
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Computer Software Computer electronics Video game consoles
INDUSTRYINDUSTRY
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