technology & entrepreneurial strategy mas.967 / 15.393 more info ~ tes@media.mit.edu...
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Technology & Entrepreneurial StrategyMAS.967 / 15.393
More Info http://courses.media.mit.edu/mas967 ~ tes@media.mit.edu
Biotechnology, Cellular &
Molecular Machines
Montemagno Group
Cima & Langer Groups
Chips, Logic &Tinyfabrication
Dekker Group
Jacobson Group
Sandia
Chan LIDS
Communications& Photonics
NASA
Resnick
Intellectual Property, Research Labs &
Innovation
MIT
Course Objectives
•Bring Together Some of the Best Technology and Business Students in the Country – classes, projects & mixers as a practical mechanism to do this….
•Delineate Some of the Key Technologies, still in the Laboratory, Which Have a High Probability of having Tremendous Impact
•Synthesizing New Ideas by Presenting in a Single Class Some of the Most Important Developments from a Set of Disparate Fields
•Developing a powerful set of tools to develop successful technology strategies to effectively realize the commercial potential of these key technologies
•Use case studies from exciting start-ups & successful established companies (& a few failures) to understand technology & technology strategy in the commercial world
Course Structure
24 class sessions in total 1 (1st class) dedicated to exploring current emerging technology
start-ups 3 dedicated to key emerging technology areas 3 dedicated to lectures on key technology strategy concepts 13 case discussions 2 that mix case discussion & presentations 2 dedicated to Final Project Presentations
Course Work:
Course Grading– Attendance/participation 30%– Business Briefs 30%– Final Business Brief, Presentation & Demo 40%
Course Work Our Philosophy on Course Work
– Crucial part of course learning experience– All course work is group-based – Intended to be a collaboration across departmental boundaries– Faculty & TAs are a resource
Business Briefs (30%)
•Two Business Briefs required each on different technology
•Teams of 4 - 1st team will be assigned, 2nd must be different in composition
•Selected Briefs to be presented, selected by on-line vote
Final Business Brief, Demo & Presentation (40%)
•Extended business brief includes a demo
•All teams are required to present their final business brief
•Teams of 5-8
Class Team Business Briefs
•Team Project #1
Future Chips, Logic and ComputingTeam Composition: Pre-selected Teams of 4Format: Business BriefDue to Course Website: 2/26In Class Presentation: 2/28
•Team Project #2
Bio-molecular Machines and Biotech
Team Composition: Self Selected teams of 4Format: Business BriefDue to Course Website: 3/12In Class Presentation: 3/14
Final Team Project
Team Composition: 5-8 Person Equivalent
Final Project Deliverables:• Business Brief • Demo
1] Actual aspect of the new technology or2] Compelling mock-up of the system.
• Final Presentation by entire team
Project & Demo Proposals Due: April 11th.Presentations: May 9th & May 14th.
Course Materials : Course pack available @ Copy Tech (Sloan E52 basement)
Course Website: http://courses.media.mit.edu/mas967
username:studentpassword: tesdocs
All course information also available on SloanSpace
Email Alias: tes@media.mit.edu
Course Materials
Course Location
Location is shifting in order to accommodate more people Need to be entrepreneurial to find your way to class!! Please check the Website for details:
Class Times: Tuesday/Thursday 4:00-5:30 Class Location: Various
– Bartos Media Lab 2/5, 2/7, 2/28, 3/5, 3/12, 4/9, 4/30, 5/9, 5/14
– MIT 4-270 2/12, 2/14, and 2/21, 2/26
– Sloan E51-345 3/7, 3/14, 3/21,4/2,4/4, 4/11,4/18,4/23,4/25, 5/2,5/7
Three Areas of Emerging Technology
Communications & photonics Molecular machines & silicon biology Chips & Logic
Emerging Technologies: Future of Chips, Logic and Computation
Carbon Nanotube-Based Nonvolatile Random Access Memory for Molecular Computing
Thomas Rueckes, Kyoungha Kim, Ernesto Joselevich, Greg Y. Tseng, Chin-Li Cheung, and Charles M. Lieber Science 289: 94-97
Tripling the capacity of wireless communications using electromagnetic polarizationMICHAEL R. ANDREWS, PARTHA P. MITRA, ROBERT DECARVALHONature 409, 316-318 (18 January 2001)
Emerging Technologies: CommunicationsAll Optical Switching Fabrics
Tripole Antennae
http://www.arryx.com/products.html
http://www.arryx.com/
Founders Lewis Gruber, CEO Hyseq,Pat.AttorneyDr. Kenneth Bradley,ARCH Nanophase
Funding ARCH,DFJ, $3M
What’s Interesting Parallel Manufacturing Technology
http://www.calmec.com/http://www.calmec.com/chiropticene.htm
Founders Dr. Jon N. Leonard,CEO BPM 3D Printer
Funding Web Offering
What’s Interesting Method of Financing, Amongst First in Technology Class, 1997
http://www.flexics.com/ http://www.flexics.com/
Founders Magnus Ryde,Pres. TSMC Pat Smith,LLL
Funding DFJ,Intel, $23M
What’s Interesting New Chip Manufacturing Paradigm, roll to roll
http://www.magiqtech.com/
Founders Robert Gelfond,Angel,Amazon, Millenium Partners
Funding Angel
What’s Interesting Potentially the furthest out of any technology yet funded. Founded by Angel.
http://www.magiqtech.com
http://www.memgen.com/
Figure 1: Process flow for the fabrication of a single two-material layer. The process includes (a) a patterned electrodeposition of a first material using an Instant Mask™, (b) a blanket electrodeposition of a second material, and (c) a planarization step
Founders Adam Cohen, Veteran of 3D Printing Inductsry, F Cube, 3D Systems
Funding Dynafund, DFJ
What’s Interesting New Manufacturing Technology
http://www.memgen.com
http://www.molecularelectronics.com/
Founders Tour,Reed Mallouck Allara – Key scientists in the field
Funding Jim Von Ehr II, Founder, President, and CEO of Zyvex Corporaton
What’s Interesting Bottom Up Assembly
http://www.molecularelectronics.com/
http://www.zyvex.com
http://www.zyvex.com
Founders Jim Von Ehr II, Freitas, Merkle, Futurists, Xerox
Funding NIST ATP $25 M
What’s Interesting Top Down NanoAssembly of Assemblers
http://www.alientechnology.com
Founders Jeff Jacobsen, KOPIN
Funding Philips, DuPont,Seven Rosen $80 M
What’s Interesting Fluidic Assembly
http://www.alientechnology.com
http://www.nanoopto.com/
Founders Stephen Chou, Princeton
Funding Bessemer, Morganthaler $16 M
What’s Interesting NanoImprint Lithography – 10 nm structures applied to passive optical structures
http://www.nanoopto.com
http://www.nimblegen.com
Founders Michael Treble, Third Wave
Funding Venture Investors, Baird $14 M
What’s Interesting Parallel Programmable Chemical Synth.
http://www.nimblegen.com
http://www.plasticlogic.com/http://www.plasticlogic.com/
Founders Richard Friend, CDT
Funding Amadeus, DOW
What’s Interesting Fabrication by InkJet
http://www.quantumlogicdevices.com
Founders Dr. Louis C. Brousseau III, Dan Feldheim
Funding National Cancer Institute
What’s Interesting Working Room Temperature Quantum Devices
http://www.quantumlogicdevices.com
http://www.rolltronics.com/
Founders Michael Sauvante
Funding Angel?
What’s Interesting Acquiring Pieces from Other Industries
http://www.surfacelogix.com/http://www.surfacelogix.com/
Founders Carmichael Roberts,George Whitesides
Funding Venrock
What’s Interesting Printed Chemistry
• More on this later in the course
http://www.opticomasa.com/http://www.opticomasa.com/
Founders Gudersen
Funding Intel
What’s Interesting Stacked Polymer Memory
Understanding the Phenomena we are interested in:
Foundations of Technology Strategy for these & other start-ups
Lots of new technology…lots of start-ups……..key drivers?
Traditional mode of innovation - Large corporate laboratories» Patient corporate capital» Monopolies with market power control innovation» Novel ideas licensed to large firms
New organization of innovation - Marketplace for ideas» Scientists & managers willing to work in start-ups» Investors will directly fund novel science & technology» Capital markets provide for liquidity (at times!!)» Critical new role of Universities
High failure rates…classic challenges for start-ups
Ralph Waldo Emerson’s problem...
Robert Kearns’ problem...
Xerox PARC’s problem…
…Technology Strategy is about a powerful set of tools to solve these problems -- geared towards emerging technologies & technology-based start-ups
Effective strategies rest on three foundations:
Technologies
Markets
Value Creation
Competitive Understanding
OrganizationalCapability
Or answers three key questions...
Technologies
Markets
How will we create value?
Can we capture this value in the face of competition?
Do we have the organizational capabilitiesnecessary to deliver it?
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