tech tuesday | real estate lead generation strategies
Post on 14-Jul-2015
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Online & Off-LineLead Generation Strategies
“Without leads, we have no reason for
any other functions in our business”
Decisions to consider when evaluating lead generation strategies:
Decisions to consider when evaluating lead generation strategies:
● Budget
Decisions to consider when evaluating lead generation strategies:
● Budget ● Commitment
Decisions to consider when evaluating lead generation strategies:
● Budget ● Commitment● Consistency
Decisions to consider when evaluating lead generation strategies:
● Budget ● Commitment● Consistency● Frequency
Decisions to consider when evaluating lead generation strategies:
● Budget ● Commitment● Consistency● Frequency● Follow up
Decisions to consider when evaluating lead generation strategies:
● Budget ● Commitment● Consistency● Frequency● Follow up● Measurement
Decisions to consider when evaluating lead generation strategies:
BUDGET
Create a budget for your overall lead generation activities, and be consistent with your investment. It is best to commit to the amount in advance and not make the activities related to only “my next closing”.
Decisions to consider when evaluating lead generation strategies:
COMMITMENT
Lead generation must be planned, scheduled and DELIBERATE. Decide which strategies you are going to execute on, and focus your effort. Do not attempt too many different strategies as you may not have the resources or time to be effective.
Decisions to consider when evaluating lead generation strategies:
CONSISTENCY
You will need to consider how much time you are able to commit to lead generation and create a plan of consistency. Even if you only have 1 or 2 strategies, consistent action will provide the best results.
Decisions to consider when evaluating lead generation strategies:
FREQUENCY
Lead generation must be planned, scheduled and DELIBERATE. Decide which strategies you are going to execute on, and focus your effort. Do not attempt too many different strategies as you may not have the resources or time to be effective. Choose strategies that you are confident you can deliver with the frequency needed to be effective.
Decisions to consider when evaluating lead generation strategies:
FOLLOW UP
Leads are great, but are sometimes wasted when a solid follow up procedure is not in place. Make sure to plan not just the activities that result in the leads, but a way to effectively convert the lead to an appointment.
Decisions to consider when evaluating lead generation strategies:
MEASUREMENT
When deciding which lead generation strategies to commit to, determine if there is an effective way to measure it’s return on investment (ROI). Measurement will allow you to evaluate the performance and make better decisions on where to spend your money and effort.
Top 6 Lead Generation Strategies & Activities
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence2. Geographic Farming
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence2. Geographic Farming3. Online - website/blog/video/social media
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence2. Geographic Farming3. Online - website/blog/video/social media4. Expired Listings
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence2. Geographic Farming3. Online - website/blog/video/social media4. Expired Listings5. Open House
Top 6 Lead Generation Strategies & Activities
1. Past clients and Sphere of Influence2. Geographic Farming3. Online - website/blog/video/social media4. Expired Listings5. Open House6. Networking/being social
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