tech 4 non-tech series @ stanford gsb

T4NT: TECH 4 NON-TECH SERIES

Startup Toolkit Products to build, manage, and grow your startup

Alex De Simone Founder @ Caller Zen, Advisor @ Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015

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1.  Do I need a technical co-founder?

2.  What tools can I use for software development?

3.  What tools can I use to manage my business?

Three Topics for Non-Technical Founders

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Do I need a technical co-founder?

Summary of Alan Chiu’s first T4NT session…

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Which type of startup are you building?

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Technology As A Product

Tech-Enabled Business

Tech-Leveraged Business

Which type of startup are you building?

YES MAYBE NO

Need technical Co-founder?

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What is your biggest risk right now?

=> Focus on it

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Market Execution Technical

What is your biggest risk?

- Can you build it?

- Does it work?

- Can it scale?

- Can you put it in the

hands of users?

- Can you generate

buzz and press?

- Retention/growth?

- Beat competitors?

- Do people want it?

- Will they pay for it?

- Is there a real

need?

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In Session 2, we focused on technical

From zero… …To deploy

Blank App ?

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Concepts Covered

From zero… …To deploy

Blank App

1.  Applications

2.  Databases

3.  Environments

4.  Version Control

5.  Deployment

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1. Programming Languages To Build Applications

1. Web 2. Native

iOS:

Android:

* many others not included

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Relational Non-Relational

2. Programming Languages For Databases

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3. Three Types of Environments

Development Staging Production

- Live version of your

application

- What your customers

interact with

- Replica of production

environment

- Used for testing bugs

- Also known as “local”

or “dev”

- Unique to a computer

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4. Version Control

Apps

MySQL DB

local

“git push”

repository (cloud)

* many others not included

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5. Web App Deployment

Web App “git push”

Server (cloud) Local

* Assuming you don’t use your own servers. Many others not included

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5. Native App Deployment

Native App

Platform Local

* Assuming you don’t use your own servers. Many others not included

Submit for approval

NOTE: The approval process for native apps can take over 2 weeks.

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Today: Focus on startup tools in five areas of management

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Five Management Areas

Team Project CRM

Website Analytics

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Criteria for choosing startup tools

1.  Does it meet our business needs?

2.  Does it save time and $$?

3.  Does it make employees and customers happier?

NOTE => The tools on the remaining slides are simplysuggestions for founders to explore. Keep in mind there are many other tools available.

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1. Team Management

Payroll/Benefits

Recruiting

Internal Communication

External Conferencing

* many others not included

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Slack: www.slack.com

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Slack: www.slack.com/apps

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Caller Zen + Slack slack.com/apps/A0CRS2XT3-caller-zen

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Xero: www.xero.com

•  Accounting

•  Payroll

•  Taxes

•  Invoices

•  Expenses

•  Starts $7/mo

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AngelList: www.angel.co

•  Fundraising

•  Hiring

•  Networking

•  Free to post jobs

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Jobr: www.jobrapp.com

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2. Project Management

Project Task Management Issue/Error Tracking

File Management

* many others not included

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Trello: www.trello.com

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Codebase: www.codebasehq.com

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Honeybadger + Slack: www.honeybadger.io

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3. CRM: Customer Relationship Management

Telephony Support Systems

Email Support Systems

Sales

Marketing

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Desk: www.desk.com

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Desk: www.desk.com/apps

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Caller Zen + Desk www.desk.com/apps/caller-zen

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Cloud-based Servers

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4. Website / Domain Management

Simple Website Builders

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Webflow: www.webflow.com

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GoDaddy: www.godaddy.com

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Analytics Testing

Payments

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5. Metrics Management

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Amplitude: www.amplitude.com

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Loader: www.loader.io

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Braintree: www.braintreepayments.com

T4NT: TECH 4 NON-TECH SERIES

Startup Toolkit Products to build, manage, and grow your startup

Alex De Simone Founder @ Caller Zen, Advisor @ Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015

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